tag:blogger.com,1999:blog-52882805195135764922024-03-08T07:14:25.074-06:00Marketing And The New MediaDr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.comBlogger730125tag:blogger.com,1999:blog-5288280519513576492.post-38542597031786215932015-01-07T09:30:00.005-06:002015-01-07T09:30:40.047-06:00Info from Mashable on which programming languages you may want to consider learning and where you can learn themThis is great info from Mashable on which programming languages you may want to consider learning and where you can learn them:<br />
<a href="http://mashable.com/2014/01/21/learn-programming-languages/?utm_cid=mash-com-fb-main-link">http://mashable.com/2014/01/21/learn-programming-languages/?utm_cid=mash-com-fb-main-link</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-482634739318761862015-01-07T09:29:00.001-06:002015-01-07T09:29:07.713-06:00Flurry is providing us with great data on mobile technology usageFlurry is providing us with great data on mobile technology usage:<br />
<a href="http://www.flurry.com/blog/flurry-insights">http://www.flurry.com/blog/flurry-insights</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-49902846798592950702015-01-07T09:26:00.005-06:002015-01-07T09:26:55.967-06:00Flurry statistics on which categories are seeing the most growth in usage of appsThese great statistics from Flurry show which categories are seeing the most growth in usage of apps:<br />
<a href="http://www.flurry.com/blog/flurry-insights/shopping-productivity-and-messaging-give-mobile-another-stunning-growth-year#.VK1PMHsYHIg" target="_blank">http://www.flurry.com/blog/flurry-insights/shopping-productivity-and-messaging-give-mobile-another-stunning-growth-year#.VK1PMHsYHIg </a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-27100955814332967102014-12-18T14:04:00.003-06:002014-12-18T14:04:33.272-06:00Harvard Business Review blogs post on software as a service (SaaS)This is an interesting <i>Harvard Business Review</i> blogs post on software as a service (SaaS) as it relates to the medical sector:<br />
<a href="https://hbr.org/2014/12/why-so-many-tech-companies-are-getting-into-health-care">https://hbr.org/2014/12/why-so-many-tech-companies-are-getting-into-health-care</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-40660639321094628452014-12-09T09:55:00.001-06:002014-12-09T09:55:09.403-06:00Harvard Business Review blog post on tech companies in the healthcare spaceThis is a good <i>Harvard Business Review</i> blog post on tech companies in the healthcare space.<br />
<a href="https://hbr.org/2014/12/why-so-many-tech-companies-are-getting-into-health-care">https://hbr.org/2014/12/why-so-many-tech-companies-are-getting-into-health-care</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-88877008500102091522014-12-09T09:53:00.005-06:002014-12-09T09:53:45.820-06:00SocialMediaExaminer post on how to use Google Analytics to help convert website visitors into buyersThis is an excellent SocialMediaExaminer post on how to use Google Analytics to help convert website visitors into buyers.<br />
<a href="http://www.socialmediaexaminer.com/increase-conversions-using-google-analytics-conversions-reports/?utm_source=Facebook&utm_medium=FacebookPage&utm_campaign=New">http://www.socialmediaexaminer.com/increase-conversions-using-google-analytics-conversions-reports/?utm_source=Facebook&utm_medium=FacebookPage&utm_campaign=New</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-86189845042033481492014-11-11T08:49:00.002-06:002014-11-11T08:49:55.818-06:00In-store GPS technologyA previous post addressed three technological approaches to in-store GPS technology. They are:<br />
<ul>
<li><span style="font-family: inherit;">The use of high-pitched frequency</span></li>
<li><span style="font-family: inherit;">Triangulation of an in-store wi-fi signal</span></li>
<li><span style="font-family: inherit;">Bluetooth low-energy detectors (also called
beacons) – with one-foot detection accuracy</span></li>
</ul>
<span style="font-family: inherit;">This American Marketing Association post focuses on the third technology -- bluetooth enabled low-energy detectors or beacons. </span><a href="https://www.blogger.com/goog_835896937"><br /></a><!--[if gte mso 9]><xml>
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<![endif]--><a href="https://www.ama.org/publications/MarketingNews/Pages/beam-me-up-scotty.aspx"><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">https://www.ama.org/publications/MarketingNews/Pages/beam-me-up-scotty.aspx</span></a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-67018336811209596592014-11-07T10:13:00.005-06:002014-11-07T10:13:57.847-06:00RetailTouchPoints on the future of mobile grocery shoppingThis RetailTouchPoints post provides great insight into the future of mobile grocery shopping:<br />
<a href="http://www.retailtouchpoints.com/mobile/3351-ahold-uses-mobile-to-facilitate-the-path-to-purchase">http://www.retailtouchpoints.com/mobile/3351-ahold-uses-mobile-to-facilitate-the-path-to-purchase</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-33734421547788014532014-11-05T12:53:00.002-06:002014-11-05T12:53:38.117-06:00Twitter, advertising, and big dataThis is an interesting post from <i>The Guardian</i> about how Twitter can make (and is making) money from advertising and big data. <br />
<a href="http://www.theguardian.com/technology/2014/nov/05/twitter-soggyfries-big-data-advertising">http://www.theguardian.com/technology/2014/nov/05/twitter-soggyfries-big-data-advertising</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-494737602423646932014-11-02T11:28:00.001-06:002014-11-02T11:31:07.213-06:00ComputerWorld article in in-store GPS technology<!--[if gte mso 9]><xml>
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<a href="http://www.computerworld.com/article/2487701/mobile-apps/location-based-services-controversy-at-every-level.html?page=2">http://www.computerworld.com/article/2487701/mobile-apps/location-based-services-controversy-at-every-level.html?page=2</a>
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<span style="font-family: inherit;">Basically, there are three approaches described here:</span></div>
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<li><span style="font-family: inherit;">The use of high-pitched frequency</span></li>
<li><span style="font-family: inherit;">Triangulation of an in-store wi-fi signal</span></li>
<li><span style="font-family: inherit;">Bluetooth low-energy detectors (also called
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<span style="font-family: inherit;">Interestingly, this may be a way for brick-and-mortar retailers to counteract
the practice of showrooming.<span style="mso-spacerun: yes;"> </span>Page 4 of the article says, “consumers
are also 46% less likely to go comparison shopping if they have a particular
retailer’s app running on their device.”<span style="mso-spacerun: yes;"> </span>
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<span style="font-family: inherit;">Page 4 also indicates <span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">that Web retailers have the technological capability to
surreptitiously collect the network IDs of the routers in retail stores and,
then, send low-price offers to the store’s customers whose phones are
communicating with the routers.” That would be a pretty aggressive pricing practice. </span></span></div>
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Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-52864828669977384982014-10-21T13:41:00.002-05:002014-10-21T13:41:08.206-05:00Social Media Exainer on how to turn employees into brand ambassadorsThis is a great Social Media Exainer post by Louise Julig about how to turn employees into brand ambassadors.<br />
<a href="http://www.socialmediaexaminer.com/turn-employees-brand-ambassadors/">http://www.socialmediaexaminer.com/turn-employees-brand-ambassadors/</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-70628462953326391782014-09-26T11:59:00.001-05:002014-09-26T12:00:07.269-05:00AdWeek article on "next generation social analytics"This is an excellent AdWeek article on "next generation social analytics." Thanks to Murray State Alum Matthew Wilham for forwarding it to me!<br />
<a href="http://www.adweek.com/brandshare/next-gen-social-analytics-are-transforming-digital-marketing-160064">http://www.adweek.com/brandshare/next-gen-social-analytics-are-transforming-digital-marketing-160064</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-63688092035585011022014-09-22T10:00:00.001-05:002014-09-22T10:00:04.100-05:00 Nation's Restaurant News on how restaurants are incorporating their loyalty programs into smart phone appsThis article from <i>Nation's Restaurant News</i> talks about how restaurants are now incorporating their loyalty programs into smart phone apps:<br />
<a href="http://nrn.com/marketing/more-restaurants-layer-loyalty-programs-smartphone-apps?NL=NRN-02_&Issue=NRN-02__20140922_NRN-02__260&YM_RID=terry.holmes@murraystate.edu&YM_MID=1485635&sfvc4enews=42&cl=article_2">http://nrn.com/marketing/more-restaurants-layer-loyalty-programs-smartphone-apps?NL=NRN-02_&Issue=NRN-02__20140922_NRN-02__260&YM_RID=terry.holmes@murraystate.edu&YM_MID=1485635&sfvc4enews=42&cl=article_2</a><br />
<br />Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-14076364982737377962014-09-22T09:54:00.000-05:002014-09-22T09:54:00.388-05:00The Economist Special Report on "Advertising and Technology" provides excellent insights<i>The Economist</i> published a Special Report on "Advertising and Technology" in its September 13, 2014 issue. The report is full of excellent insights into various aspects of online advertising and the online advertising ecosystem. Links to the various sections of that report are provided below:<br />
<ul>
<li><a href="http://www.economist.com/news/special-report/21615869-technology-radically-changing-advertising-business-profound-consequences">http://www.economist.com/news/special-report/21615869-technology-radically-changing-advertising-business-profound-consequences</a></li>
<li><a href="http://www.economist.com/news/special-report/21615871-everything-people-do-online-avidly-followed-advertisers-and-third-party">http://www.economist.com/news/special-report/21615871-everything-people-do-online-avidly-followed-advertisers-and-third-party</a></li>
<li><a href="http://www.economist.com/news/special-report/21615870-what-advertisers-love-and-what-they-hate-about-mobile-devices-moving-targets">http://www.economist.com/news/special-report/21615870-what-advertisers-love-and-what-they-hate-about-mobile-devices-moving-targets</a></li>
<li><a href="http://www.economist.com/news/special-report/21615872-rise-electronic-marketplace-online-ads-reshaping-media-business-buy">http://www.economist.com/news/special-report/21615872-rise-electronic-marketplace-online-ads-reshaping-media-business-buy</a></li>
<li><a href="http://www.economist.com/news/special-report/21615867-technology-has-made-life-harder-admen-they-will-not-disappear-leaner-and-meaner">http://www.economist.com/news/special-report/21615867-technology-has-made-life-harder-admen-they-will-not-disappear-leaner-and-meaner</a></li>
<li><a href="http://www.economist.com/news/special-report/21615873-technology-has-put-squeeze-publishers-online-advertising-virtual-beauty-parade">http://www.economist.com/news/special-report/21615873-technology-has-put-squeeze-publishers-online-advertising-virtual-beauty-parade</a></li>
<li><a href="http://www.economist.com/news/special-report/21615874-online-video-flourishing-it-not-about-kill-television-cracking-screen">http://www.economist.com/news/special-report/21615874-online-video-flourishing-it-not-about-kill-television-cracking-screen</a></li>
<li><a href="http://www.economist.com/news/special-report/21615875-technology-has-transformed-advertising-consumers-need-be-kept-board-world">http://www.economist.com/news/special-report/21615875-technology-has-transformed-advertising-consumers-need-be-kept-board-world</a></li>
</ul>
<br />Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-89833403224331078942014-09-19T08:11:00.000-05:002014-09-19T08:11:01.905-05:00The iMarketing Cafe's list of social media expertsThis is a good list of social media experts from the iMarketing Cafe. Thanks to Jason Falls for sharing this in his Facebook post. <br />
<a href="http://theimarketingcafe.com/social-media/top-64-social-media-experts-list-twitter?utm_content=buffer442ac&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer">http://theimarketingcafe.com/social-media/top-64-social-media-experts-list-twitter?utm_content=buffer442ac&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-91390681052186136352014-09-17T14:11:00.001-05:002014-09-17T14:11:11.853-05:00Digiday case study on how Charmin has chosen a social media tone of voiceThis is a great case study from Digiday on how Charmin has chosen a social media tone of voice.<br />
<a href="http://digiday.com/brands/inside-charmins-social-media-strategy/?utm_content=buffere5e66&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer">http://digiday.com/brands/inside-charmins-social-media-strategy/?utm_content=buffere5e66&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-30291546598476459622014-09-15T15:10:00.001-05:002014-09-15T15:10:22.551-05:00How one company used Instagram as a modern coupon This is an interesting anecdote about how one company used Instagram as a modern coupon and got Twitter publicity as well.<br />
<a href="http://www.fastcocreate.com/3035424/this-swedish-retailer-used-instagram-as-a-modern-coupon">http://www.fastcocreate.com/3035424/this-swedish-retailer-used-instagram-as-a-modern-coupon</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-38102807936682765742014-09-15T09:37:00.003-05:002014-09-15T09:37:32.123-05:00What successful advertising is beginning to look likeThis post from the Content Marketing Institute makes some really good points about what successful advertising is beginning to look like: <br />
<a href="http://contentmarketinginstitute.com/2014/09/post-advertising-age-rules/?utm_content=bufferb6c87&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer">http://contentmarketinginstitute.com/2014/09/post-advertising-age-rules/?utm_content=bufferb6c87&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-15015244904063948252014-09-05T09:03:00.000-05:002014-09-05T09:03:00.968-05:00UsefulSocialMedia post on openness in social media based communicationsAccording to this UsefulSocialMedia post, people may not be very open when they communicate via social media:<br />
<a href="http://usefulsocialmedia.com/customer-insight/spiral-silence?utm_campaign=USM%2005SEP14%20Newsletter&utm_medium=email&utm_source=Eloqua&elq=4268e77299bc4a93b6114dd49e41668c&elqCampaignId=308">http://usefulsocialmedia.com/customer-insight/spiral-silence?utm_campaign=USM%2005SEP14%20Newsletter&utm_medium=email&utm_source=Eloqua&elq=4268e77299bc4a93b6114dd49e41668c&elqCampaignId=308</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-88360335112969208122014-09-04T13:12:00.003-05:002014-09-04T13:12:41.648-05:00BufferSocial's little-known features of common social media sitesThese little-known features of common social media sites from BufferSocial are quite helpful:<br />
<a href="http://blog.bufferapp.com/little-known-features-facebook-twitter-instagram">http://blog.bufferapp.com/little-known-features-facebook-twitter-instagram</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-50819675764187529222014-09-03T08:23:00.004-05:002014-09-03T08:23:54.004-05:00"Mobile wallets" should take some of the pain out of the shopping experienceThe advent of "mobile wallets" should take some of the pain out of the shopping experience:<br />
<a href="http://www.usatoday.com/story/money/business/2014/09/01/apple-iphone-mobile-wallet/14927481/">http://www.usatoday.com/story/money/business/2014/09/01/apple-iphone-mobile-wallet/14927481/</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-85123438236927256732014-09-02T09:02:00.002-05:002014-09-02T09:02:12.968-05:00 Google keeps track of your geographic location and the amount of time you spend thereBig data is central to the era of the new media. This post discusses how Google keeps track of your geographic location and the amount of time you spend there. <br />
<a href="http://www.wpsdlocal6.com/story/26399867/what-the-tech-keeping-track">http://www.wpsdlocal6.com/story/26399867/what-the-tech-keeping-track</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-45044519319154064232014-09-02T08:59:00.001-05:002014-09-02T08:59:14.034-05:00The changing role of brands in the era of new media and the digital economyThe new media and the digital economy is changing the role of brands in the marketing mix. This article in <i>The Economist</i> provides a thought-provoking view of the changing role of brands. <br />
<a href="http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they">http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-55238279955120225112014-08-25T12:49:00.006-05:002014-08-25T12:49:36.696-05:00How Facebook is discouraging "click-baiting"How Facebook is discouraging "click-baiting" --<br />
<a href="https://newsroom.fb.com/news/2014/08/news-feed-fyi-click-baiting/">https://newsroom.fb.com/news/2014/08/news-feed-fyi-click-baiting/</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0tag:blogger.com,1999:blog-5288280519513576492.post-31552423623511635662014-08-22T13:19:00.001-05:002014-08-22T13:19:13.800-05:00Lessons from the "ice bucket challenge" by SocialMediaToday and Stephanie FrascoThere are important lessons to be learned about human motivation in the response that we have all seen to the "ice bucket challenge." This is a breakdown Stephanie Frasco and posted on Social Media Today.<br />
<a href="http://www.socialmediatoday.com/content/socially-stephanie-social-lessons-learn-ice-bucket-challenge">http://www.socialmediatoday.com/content/socially-stephanie-social-lessons-learn-ice-bucket-challenge</a>Dr. Glynn Mangoldhttp://www.blogger.com/profile/04816455150621708449noreply@blogger.com0