B2B Marketing and Customer Relationship Management

This article addresses business-to-business marketing and customer relationship management. While it doesn't address new media directly, I see a number of indirect implications -- especially where the "influentials" are concerned.
http://b2bmarketingconfidential.blogspot.com/2008/11/b2b-crm-branding-model.html

Interesting perspective

These blogposts provide some interesting perspective into social media and marketing. I don't agree with everything that is said, but the points made are definitely worth considering. http://blog.hubspot.com/

The blogosphere and "internal markets"

Employees are the organization's "internal markets." The blogosphere is an important venue for reaching them --
http://www.iht.com/articles/2008/11/05/technology/05blog.php?page=1

Search marketing information sources

This article provides a list of search marketing information sources:
http://adage.com/datacenter/article?article_id=132046

"Digital divas" and low-involvement products

This is an excellent article about low-involvement products and online word-of-mouth:
http://adage.com/digital/article?article_id=132150

"Micro-Targeting" with Facebook ads

This is an interesting blog post on "micro-targeting" with Facebook ads:
http://adage.com/digitalnext/article?article_id=132212

Key Performance Indicators

This is an interesting blog post on key performance indicators --
http://www.kaushik.net/avinash/2008/09/rules-choosing-web-analytics-key-performance-indicators.html

Integrating social networks into higher education

Higher education is beginning to realize that Facebook and other social networks can be used to the college's advantage:
http://www.insidehighered.com/news/2008/10/30/social

Social Media ROI

Jason Falls makes some interesting comments about social media and ROI
http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/

Internet-based free speech in the global theatre

Companies are beginning to establish standards for Internet-based free speech that occurs in the global theatre.
http://www.nytimes.com/2008/10/28/technology/internet/28privacy.html?_r=1&ref=technology&oref=slogin

Jason Falls' case study about Caminito Argentinean Steakhouse

Jason Falls continues his series of case studies on social media for small business. Here, he presents Caminito Argentinean Steakhouse --
http://www.socialmediaexplorer.com/2008/10/27/social-media-for-small-business-caminito-argentinean-steakhouse/

The accuracy of Wikipedia articles

This is an interesting article about the accuracy of Wikipedia articles --
http://www.technologyreview.com/web/21558/page1/

Five important blogs

Jason Falls recommends five blogs for those interested in social media -- http://www.socialmediaexplorer.com/2008/10/17/five-blogs-i-read/

Jason Falls case study about Martell Home Builders

In the following post, Jason Falls presents the first in a series of case studies about how small businesses are using social media. This post is about Martell Home Builders in Moncton, New Brunswick, Canada.
http://www.socialmediaexplorer.com/2008/10/20/social-media-for-small-business-martell-home-builders/

Increasing consumers' involvement with a low-involvement product

If you read this article carefully, you will see that P&G is using a digital media tie-in to increase consumers' involvement in a low-involvement product - Dawn dishwashing detergent. It also provides insight about how Dawn is positioned relative to Palmolive.
http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3id1be9498d926d2ac6e0ffbf6268334e3

Also, check out the related site -- http://www.dawn-dish.com/en_US/handshavetalent/home.do

Wal-Mart employees are blogging

Check out the Wal-Mart employees' blog -- http://checkoutblog.com/default.aspx

The candidates and YouTube

The presidential candidates are learning what works on YouTube.
http://adage.com/digital/article?article_id=131479

Monitoring the bloggers

Companies are monitoring the bloggers that talk about them. Some are more influential, some are less influential.
http://adage.com/digital/article?article_id=131455

Jason Falls on Facebook Groups vs. Facebook Brand Pages

Wondering whether it is better to use a Facebook Group or a Facebook Brand Page? Here is some more winning advice from Jason Falls --
http://www.socialmediaexplorer.com/2008/10/06/facebook-group-and-brand-page-best-practices/

Web Analytics

Jason Falls provides an excellent primer on "web analytics for bloggers." http://www.socialmediaexplorer.com/2008/10/03/web-analytics-basics-for-bloggers/

Cautions about corporate blogging

Check out B.L. Ochman's "10 Reasons Your Company Shouldn't Blog." Very good points, indeed!
http://www.whatsnextonline.com/mt/mt-tb.cgi/4346

Here are some suggestions for building your personal presence online --
http://adage.com/digitalnext/article?article_id=128151

This Advertising Age post talks about the "Summize" product to which a link was provided on my previous post. http://adage.com/article?article_id=128169

Want to find out what people are saying about your organization or brand on Twitter? Go to this website and put in your key word(s): http://summize.com/

NBC Universal and Neilsen are attempting to take media convergence into account with Neilsen's new "fusion" measurement product --
http://adage.com/mediaworks/article?article_id=127470

Companies are using "branded entertainment" to combat some of the problems that are plaguing traditional media.

http://adage.com/madisonandvine/article?article_id=127312

According to this case study, Sephora and Popular Media teamed up to find a creative way to identify opinion leaders/influencers.
http://www.popularmedia.com/docs/Pop%20Commerce%20Case%20Study%20Sephora.pdf

This paper discusses the idea of "engagement mapping."

http://www.atlassolutions.com/uploadedFiles/Atlas/Atlas_Institute/Engagement_Mapping/eMapping-TP.pdf

This article suggests "engagement" an a new marketing metric.

http://www.forrester.com/Research/Document/Excerpt/0,7211,42124,00.html

This blog post (Jim Calhoun, CEO of Popular Media) identifies some good social media metrics and provides interesting guidelines for social media marketing. One particularly interesting point he makes pertains to the idea that people put their social capital at risk when they share something with their friends.

http://blogs.mediapost.com/behavioral_insider/?p=276

Here is some interesting evidence about the power of traditional social networks to influence behavior -- in this case, getting people to quit smoking.

http://www.washingtonpost.com/wp-dyn/content/story/2008/05/26/ST2008052600601.html

Here are some excellent statistics from Universal McCann about the social media habits of those who constitute the "Active Internet Universe."

http://www.universalmccann.com/Assets/UM%20Wave%203%20Final_20080505110444.pdf

This is an interesting article about how Coors is using social media --

http://www.nytimes.com/2008/05/28/business/media/28adco.html?_r=2&ref=business&oref=slogin&oref=slogin

It looks like Electronic Arts is open to selling more product placements in its video games --

http://www.nytimes.com/2008/05/29/business/media/29adco.html?_r=2&ref=business&oref=slogin&oref=slogin

Check out page 3 of this report which talks about the "Media World Order"--http://people.ischool.berkeley.edu/~hal/Courses/StratTech07/Lectures/Google/Articles/summary-user-revolution.pdf

This is in interesting update on the declining television ratings -- http://www.variety.com/VR1117986172.html

This is interesting. It looks like the United Kingdom is insisting on complete transparency in terms of marketing and social media.
http://adage.com/digital/article?article_id=126667

Check out Jason Falls' blog post about "How to Get Placement on Blogs." He alludes to an interesting question -- how does your strategy for getting placed differ from one type of blog to another?
http://www.socialmediaexplorer.com/2008/04/28/how-do-i-get-placement-on-blogs/

This is an interesting twist. Miller Brewing Company has an employee who maintains the "Brew Blog." He blogs about, what else, beer. While his posts cover a number of beer-related topics, this Wall Street Journal article suggests that one of his favorite pastimes is scooping Anheuser-Bush's PR releases. The blog indicates "BROUGHT TO YOU BY THE MILLER BREWING COMPANY," so transparency appears to be in play.
http://online.wsj.com/article/SB120829767153417401.html?mod=djemMM

This is sort of the ultimate in involving/engaging one's customers. Radiohead is making stems of its music (bass, drums, vocals, etc.) available so fans can remix it as they see fit. I wonder how many artists or marketers would be willing to take a risk like that?
http://blogs.mediapost.com/social_media_insider/?p=12

Jason Falls, Social Media Explorer for Doe-Anderson Advertising Agency in Louisville, offers some excellent guidelines for starting a corporate blog --
http://www.socialmediaexplorer.com/

Barack Obama has effectively employed new media in his campaign -- http://www.fastcompany.com/magazine/124/the-brand-called-obama.html

Ford is redesigning its F-Series trucks in a way that is likely to generate word-of-mouth and word-of-keyboard communication:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=80126&Nid=41298&p=911887

Here are some great guidelines (from Google) about how to improve your site's Google rankings:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=34432

This provides a good overview of meta tags:

http://searchenginewatch.com/showPage.html?page=2167931

It looks like a lot of social media users are affluent --
http://blogs.mediapost.com/research_brief/?p=1668

Toyota, General Mills, Hewlett-Packard, and H&R Block are finding creative ways to reach customers through YouTube --

http://online.wsj.com/article/SB120485739329518557.html?mod=djem_jiewr_MK

This is a good primer on Search Engine Marketing (SEM) from CNET --

http://search-engine-marketing.classes.cnet.com/

Could it be that "the wisdom of crowds" is starting to wane?

http://www.newsweek.com/id/119091?GT1=43002

Note the topics that are being covered in the "Search Engine Strategies 2008 Conference & Expo":

http://www.searchenginestrategies.com/newyork/glance.html
http://www.searchenginestrategies.com/newyork/agenda.html
http://www.searchenginestrategies.com/newyork/agenda2.html
http://www.searchenginestrategies.com/newyork/agenda3.html
http://www.searchenginestrategies.com/newyork/agenda4.html
http://www.searchenginestrategies.com/newyork/training.html