Jason Falls tells you how to look for a job!

Great advice from Jason Falls on how to look for a job!
http://www.socialmediaexplorer.com/2009/02/09/why-social-media-will-not-get-you-a-job-in-a-recession/

Twitter can bite!

This is a great story about what NOT to do on social media:
http://www.davidhenderson.com/2009/01/21/key-online-influencer/

Social-media initiative sponsored by Humana Corporation

This link describes a social-media initiative sponsored by Humana Corporation.
http://www.socialmediaexplorer.com/2009/01/12/social-media-case-study-humanas-freewheelin/

Career Opportunities in Marketing

Check out this list of career opportunities for Marketing majors --
http://www.aftercollege.com/groups/listings.asp?id=244114394

Entry Level Social Networking/PR Consultant

Check out this post for an "Entry Level Social Networking/PR Consultant" --
http://www.aftercollege.com/groups/job.asp?job=12782064&pid=1&group=Management+%26+Marketing&groupid=244114394&GroupURL=http%3A%2F%2Fwww.mursuky.edu%2Fqacd%2Fcbpa%2Fmgt%2Fmgtmkt.htm&schoolurl=www.mursuky.edu&logo=&tablewidth=&align=&background=&color=&link=&headercolor=&font=&viewres=1&schoolID=608&ParamID=&ResumeFee=77&major=Marketing&schoolname=Murray+State+University&schoolabbrev=Murray+State+University&aff=0&cgjb=1&cgrs=2&cproj=&ccurl=+&cmtt=1&rrtrct=0&fsize=2&mns=1&mne=1&mna=1&mnf=0&ertrct=0&darkColor=&lightColor=&lcid=18&mnpl=1&mnctl=0

Crossing the line with Facebook strategies?

Check out this corporate Facebook strategy that appears to have crossed some ethical boundaries -- http://www.insidehighered.com/news/2008/12/22/facebook

Primer on social media and marketing

This Wall Street Journal article provides an excellent primer on social media and marketing --
http://online.wsj.com/article/SB122884677205091919.html
Thanks a million to Mike Ross for calling it to my attention!

Glynn

The future of social media

This is an interesting post from Jason Falls on the future of social media -- http://www.socialmediaexplorer.com/2008/12/03/predicting-the-future-of-social-media/

Buying in to the value of social media

In this blog post, Jason Falls addresses the important issue of how to get others, particularly marketing people, to buy in to the value of social media.
http://www.socialmediaexplorer.com/2008/11/26/how-to-win-buy-in-for-social-media/

Hiring a social media person

Doe-Anderson (Louisville) is building up their interactive department and is seeking to fill four positions, one of which is for a social media specialist. If you know someone who may fit the bill on one of these positions, please send them these links -- http://www.socialmediaexplorer.com/2008/11/20/im-up-to-something-again-and-im-hiring/http://blog.doeanderson.com/2008/11/20/doe-interactive-hiring-four-positions/

IRI and Umbria work together to research online WOM

Information Resources, Incorporated and Umbria are working together to dissect what is being said in the world of social media.
http://www.reuters.com/article/pressRelease/idUS151459+04-Mar-2008+BW20080304

Social media adoption among Inc 500 firms

This is an interesting research summary pertaining to social media adoption among Inc 500 firms by Nora Ganim Barnes and Eric Mattson.
http://www.umassd.edu/cmr/studiesresearch/blogstudy5.pdf

Informative white papers from Buzzlogic

Check out the white papers referred to on the left side of this website. You will need to "sign in" to access the papers but it is easy to do and they don't require much information.
http://www.buzzlogic.com/

LinkedIn as a B2B data source

This blog post refers to an Advertising Age article addressing LinkedIn as a source of B2B user information.
http://b2bmarketingconfidential.blogspot.com/feeds/posts/default

B2B Marketing and Customer Relationship Management

This article addresses business-to-business marketing and customer relationship management. While it doesn't address new media directly, I see a number of indirect implications -- especially where the "influentials" are concerned.
http://b2bmarketingconfidential.blogspot.com/2008/11/b2b-crm-branding-model.html

Interesting perspective

These blogposts provide some interesting perspective into social media and marketing. I don't agree with everything that is said, but the points made are definitely worth considering. http://blog.hubspot.com/

The blogosphere and "internal markets"

Employees are the organization's "internal markets." The blogosphere is an important venue for reaching them --
http://www.iht.com/articles/2008/11/05/technology/05blog.php?page=1

Search marketing information sources

This article provides a list of search marketing information sources:
http://adage.com/datacenter/article?article_id=132046

"Digital divas" and low-involvement products

This is an excellent article about low-involvement products and online word-of-mouth:
http://adage.com/digital/article?article_id=132150

"Micro-Targeting" with Facebook ads

This is an interesting blog post on "micro-targeting" with Facebook ads:
http://adage.com/digitalnext/article?article_id=132212

Key Performance Indicators

This is an interesting blog post on key performance indicators --
http://www.kaushik.net/avinash/2008/09/rules-choosing-web-analytics-key-performance-indicators.html

Integrating social networks into higher education

Higher education is beginning to realize that Facebook and other social networks can be used to the college's advantage:
http://www.insidehighered.com/news/2008/10/30/social

Social Media ROI

Jason Falls makes some interesting comments about social media and ROI
http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/

Internet-based free speech in the global theatre

Companies are beginning to establish standards for Internet-based free speech that occurs in the global theatre.
http://www.nytimes.com/2008/10/28/technology/internet/28privacy.html?_r=1&ref=technology&oref=slogin

Jason Falls' case study about Caminito Argentinean Steakhouse

Jason Falls continues his series of case studies on social media for small business. Here, he presents Caminito Argentinean Steakhouse --
http://www.socialmediaexplorer.com/2008/10/27/social-media-for-small-business-caminito-argentinean-steakhouse/

The accuracy of Wikipedia articles

This is an interesting article about the accuracy of Wikipedia articles --
http://www.technologyreview.com/web/21558/page1/

Five important blogs

Jason Falls recommends five blogs for those interested in social media -- http://www.socialmediaexplorer.com/2008/10/17/five-blogs-i-read/

Jason Falls case study about Martell Home Builders

In the following post, Jason Falls presents the first in a series of case studies about how small businesses are using social media. This post is about Martell Home Builders in Moncton, New Brunswick, Canada.
http://www.socialmediaexplorer.com/2008/10/20/social-media-for-small-business-martell-home-builders/

Increasing consumers' involvement with a low-involvement product

If you read this article carefully, you will see that P&G is using a digital media tie-in to increase consumers' involvement in a low-involvement product - Dawn dishwashing detergent. It also provides insight about how Dawn is positioned relative to Palmolive.
http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3id1be9498d926d2ac6e0ffbf6268334e3

Also, check out the related site -- http://www.dawn-dish.com/en_US/handshavetalent/home.do

Wal-Mart employees are blogging

Check out the Wal-Mart employees' blog -- http://checkoutblog.com/default.aspx

The candidates and YouTube

The presidential candidates are learning what works on YouTube.
http://adage.com/digital/article?article_id=131479

Monitoring the bloggers

Companies are monitoring the bloggers that talk about them. Some are more influential, some are less influential.
http://adage.com/digital/article?article_id=131455

Jason Falls on Facebook Groups vs. Facebook Brand Pages

Wondering whether it is better to use a Facebook Group or a Facebook Brand Page? Here is some more winning advice from Jason Falls --
http://www.socialmediaexplorer.com/2008/10/06/facebook-group-and-brand-page-best-practices/

Web Analytics

Jason Falls provides an excellent primer on "web analytics for bloggers." http://www.socialmediaexplorer.com/2008/10/03/web-analytics-basics-for-bloggers/

Cautions about corporate blogging

Check out B.L. Ochman's "10 Reasons Your Company Shouldn't Blog." Very good points, indeed!
http://www.whatsnextonline.com/mt/mt-tb.cgi/4346

Here are some suggestions for building your personal presence online --
http://adage.com/digitalnext/article?article_id=128151

This Advertising Age post talks about the "Summize" product to which a link was provided on my previous post. http://adage.com/article?article_id=128169

Want to find out what people are saying about your organization or brand on Twitter? Go to this website and put in your key word(s): http://summize.com/

NBC Universal and Neilsen are attempting to take media convergence into account with Neilsen's new "fusion" measurement product --
http://adage.com/mediaworks/article?article_id=127470

Companies are using "branded entertainment" to combat some of the problems that are plaguing traditional media.

http://adage.com/madisonandvine/article?article_id=127312

According to this case study, Sephora and Popular Media teamed up to find a creative way to identify opinion leaders/influencers.
http://www.popularmedia.com/docs/Pop%20Commerce%20Case%20Study%20Sephora.pdf

This paper discusses the idea of "engagement mapping."

http://www.atlassolutions.com/uploadedFiles/Atlas/Atlas_Institute/Engagement_Mapping/eMapping-TP.pdf

This article suggests "engagement" an a new marketing metric.

http://www.forrester.com/Research/Document/Excerpt/0,7211,42124,00.html

This blog post (Jim Calhoun, CEO of Popular Media) identifies some good social media metrics and provides interesting guidelines for social media marketing. One particularly interesting point he makes pertains to the idea that people put their social capital at risk when they share something with their friends.

http://blogs.mediapost.com/behavioral_insider/?p=276

Here is some interesting evidence about the power of traditional social networks to influence behavior -- in this case, getting people to quit smoking.

http://www.washingtonpost.com/wp-dyn/content/story/2008/05/26/ST2008052600601.html

Here are some excellent statistics from Universal McCann about the social media habits of those who constitute the "Active Internet Universe."

http://www.universalmccann.com/Assets/UM%20Wave%203%20Final_20080505110444.pdf

This is an interesting article about how Coors is using social media --

http://www.nytimes.com/2008/05/28/business/media/28adco.html?_r=2&ref=business&oref=slogin&oref=slogin

It looks like Electronic Arts is open to selling more product placements in its video games --

http://www.nytimes.com/2008/05/29/business/media/29adco.html?_r=2&ref=business&oref=slogin&oref=slogin

Check out page 3 of this report which talks about the "Media World Order"--http://people.ischool.berkeley.edu/~hal/Courses/StratTech07/Lectures/Google/Articles/summary-user-revolution.pdf

This is in interesting update on the declining television ratings -- http://www.variety.com/VR1117986172.html