Reasons Internet users employ social media for customer service

This material is from eMarketer -- http://www.emarketer.com/Products/Explore/Explore.aspx

Google's efforts to minimize the impact of disingenuous Search Engine Optimization (SEO) techniques

This is a great Forbes article on what Google is doing to minimize the impact of disingenuous Search Engine Optimization (SEO) techniques.  Thanks to HubSpot for calling this to my attention via the company's opt-in e-mail marketing program.
http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/

Social media in the restaurant industry: Guidance from Nations Restaurant News

Nations Restaurant News is providing great guidance on the use of social media in the restaurant industry.  Thanks to Dr. Terry Holmes for bringing this to my attention.
http://nrn.com/article/7-social-media-tools-restaurants?page=0,0&utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes%40murraystate.edu&utm_content=NRN-News-NRNam-7-18-12%20%3FNL%3DNRN-03&Issue=NRN-03_20120718_NRN-03_148&YM_RID=email&YM_MID=mmid

Top social media restaurant brands for 2012

Check out the top social media restaurant brands for 2012,  Thanks to Dr. Terry Holmes for calling this to my attention!
http://nrn.com/article/top-100-social-media-brands-2012-1q?utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes@murraystate.edu&utm_content=NRN-News-NRNam-07-13-12

Social Media Demographics by Mashable

Social Media Demographics by Mashable:
http://mashable.com/2012/03/09/social-media-demographics/

Unethical clicking on online ads

Panera Bread pulled its ads from a website after it was revealed that the website's writers were encouraged to click on its ads for the sole purpose of increasing the advertising's"perceived" effectiveness.

http://www.adweek.com/news/advertising-branding/panera-pulls-sheknowscom-ads-after-damning-memo-revealed-141448?NL=NRN-03&Issue=NRN-03_20120627_NRN-03_185&YM_RID=email&YM_MID=mmid

New ideas for social media resumes

Thanks to Vili Auvinen for sharing these new ideas for social media resumes:
http://mashable.com/2011/05/20/social-media-resumes/

Companies are using "crowdsourcing"

This is a cool McKinsey Quarterly post on "crowdsourcing" --

http://www.mckinseyquarterly.com/newsletters/2012_06.htm

The level of engagement on Facebook seems to be dipping

The level of engagement on Facebook seems to be dipping--

http://paper.li/brandacity/1314809989

Could Facebook go a way?

Is it really possible that Facebook could go away as this Mashable post suggests?


http://mashable.com/2012/06/04/analyst-facebook-disappear/

Facebook's potency as a promotional vehicle

This Reuters post questions Facebook's potency as a promotional vehicle.

http://www.reuters.com/article/2012/06/05/net-us-facebook-survey-idUSBRE85400C20120605

The travel industry and social media

This eMarketer post post suggests that marketers in the travel industry are relying more heavily on social media marketing.

http://www.emarketer.com/Article.aspx?id=1009094&R=1009094

Developing a social media policy

Tips on developing a social media policy from the Nashville Business Journal:

http://www.bizjournals.com/nashville/blog/socialmadness/2012/05/dos-and-donts-for-creating-a-social.html

Charlene Li on "The Future of Social Media"

Jeff Barrett with The Washington Times Communities interviews Charlene Li about the future of social medial.  Charlene's answers are, as always, insightful, informative, and on target.  
http://communities.washingtontimes.com/neighborhood/status-update/2012/may/9/charlene-li-future-social-media/#.T6qinfsUaSx.facebook

Who has "Googled" you?

Want to know who has been "Googling" you? Potential employers? Creditors? Old flames? New flames? People you would rather avoid?

I can't vouch for any of these organizations, but they claim they can give you at least some of that kind of information.

http://brandyourself.com/info/about/theDifference

http://www.ziggs.com/about/company/AboutSearchAlerts.aspx 

http://www.naymz.com/premiumAbout.action

My source for this information was a Mashable post entitled "Who Googled You?  This Website Knows." -- http://mashable.com/2012/05/01/brandyourself-google/

"The future of shopping" from the 2010 shop.org annual summit

This is a cool video on "the future of shopping" from the 2010 shop.org annual summit http://www.youtube.com/watch?&gl=US&hl=en&client=mv-google&feature=m-rec-index&v=h0N-mkuK_DI&nomobile=1

Women use social media more than men

At last, data to support what most of us already suspected ... women use social media more than men. http://mashable.com/2012/04/28/women-vs-men-social/ http://nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/nielsen-advertising-audiences-report-spring-2012.pdf

Preference for those who have a strong social media presence?

It looks like some companies may give preference to potential employees who have a strong presence on social media. Interestingly, this post also indicates "casinos are using it to decide who gets the coolest freebies, on the assumption that Players with high scores will use their SM influence to send more business the casino’s way." http://socialmediatoday.com/kandrac/497565/how-cheat-klout

What you put on Facebook can get you arrested!

What you put on Facebook can get you arrested! Read this Mashable post for more information: http://mashable.com/2012/04/19/facebook-police-gas-arrest/

More augmented reality technolgy on the way

This is another post indicating that augmented reality technology is on its way.
http://www.bbc.co.uk/news/technology-17745935

More on augmented reality

This video does a great job of showing how augmented reality may work in the future. Thanks to Bryn Turner for sharing!

http://www.youtube.com/watch?v=9c6W4CCU9M4

Bryn Turner's Prezi presentations on how to use social media to build and maintain your career

Bryn Turner, one of my ex-students, has provided two OUTSTANDING Prezi presentations on how to use social media to build and maintain your career (see below).

You know that you are doing well when your professors brag that you were once in their class!!!

Way to go, Bryn!!!

http://prezi.com/vvelogrtoq_u/building-and-maintaining-your-social-media-presence/

http://prezi.com/cayn9vf5iw-e/using-social-media-to-jumpstart-your-career/

Gizmodo post on technologies that are going away

This is an excellent Gizmodo post on technologies that are going away.

http://gizmodo.com/5901576/15-current-technologies-my-newborn-son-wont-use?utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflowhttp://www.blogger.com/img/blank.gif

Interesting post on Search Engine Optimization (SEO) from the Marketing Tech blog

This is an interesting post on Search Engine Optimization (SEO) from the Marketing Tech blog.

http://www.marketingtechblog.com/seo-is-dead/http://www.blogger.com/img/blank.gif

Guidelines pertaining to how a landing page should look

This is a great set of guidelines pertaining to how a landing page should look!
http://www.formstack.com/the-anatomy-of-a-perfect-landing-pagehttp://www.blogger.com/img/blank.gif
Thanks to Theresa Bilitski Clarke at James Madison University for calling this to my attention through her MKT 470 (JMU) Facebook page.

Macy's social media strategy

In this post, Mashable is providing a good description of Macy's social media strategy.

http://mashable.com/2012/03/14/macys-social-media/

Who is using which social media?

This is Mashable's analysis of who is using which social media venue.
http://mashable.com/2012/03/09/social-media-demographics/http://www.blogger.com/img/blank.gif

Data transfer speeds are getting faster and faster

Data transfer speeds are getting faster and faster. That is going to increase the new media influence in society.
http://www.bbc.co.uk/news/technology-17271797http://www.blogger.com/img/blank.gif

KFC's social media strategy

KFC's social media strategy courtesy of PROMO
http://promomagazine.com/socialmedia/kfc_social_media_0220_peo3/http://www.blogger.com/img/blank.gif

Networking hunters vs. networking farmers

This is an interesting Social Media Today article on networking hunters vs. networking farmers by Jon Baker.
http://socialmediatoday.com/jon-baker/455315/are-you-networking-hunter-or-farmer

Augmented reality in an airport setting

Using augmented reality in an airport setting:

http://www.psfk.com/2012/02/digital-binocular-augmented-reality.html

Duct Tape Marketing blog on Forces Shaping the Media

This is an excellent post from the Duct Tape Marketing blog on "Four Forces (re)Shaping Media and Their Effect on Small Business Marketing" by Patrick Giammarco

http://ducttapemarketingconsultant.com/four-forces-reshaping-media-and-their-effect-on-small-business-marketing/

Social media that is used by "best-to-work-for" companies

CNN Money talks about the social media that is used by companies that are considered the "best-to-work-for."
http://money.cnn.com/galleries/2012/technology/1201/gallery.best-companies-social-media.fortune/?iid=HP_LNhttp://www.blogger.com/img/blank.gif

Social networks in a hunter-gatherer culture

Very interesting. Research suggests that the structure of social networks in at least one hunter-gatherer culture is very similar to the social networks of more advanced societies. I am thinking insights from the hunter-gatherer culture may tell us a few things about Facebook, Twitter, etc.

http://lightyears.blogs.cnn.com/2012/01/25/origins-of-cooperation-found-in-social-networks/
http://www.blogger.com/img/blank.gif
http://www.nature.com/nature/journal/v481/n7382/full/nature10736.html
http://www.blogger.com/img/blank.gif

IBM uses its "Connections" social media software for internal purposes

This Information Week post on "The BrainYard" blog discusses how IBM uses its "Connections" social media software for internal purposes:
http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/232301172/ibm-eats-its-own-social-http://www.blogger.com/img/blank.gifdog-food

Examples of brand ambassador programs

The Ignite Social Media Blog provides examples of outstanding brand ambassador programs.
http://www.ignitesocialmedia.com/lifestyle/brand-ambassador-programs/

SAMMY Awards

The SAMMY Awards are for Social Advertising, Media and Marketing Awards. Check them out at:

http://www.sammyawards.com/

How BlenTec calculates social media ROI

This article from Internet Retailer shows how BlenTec calculates return on its social media investment.

http://www.internetretailer.com/2011/12/21/blendtec-shows-how-measure-effects-social-marketing

Mashable's list of new media jobs

See Mashable's list of new media jobs at
http://jobs.mashable.com/a/all-jobs/list

The Duct Tape Marketing blog addresses geo-location targeting

Duct Tape Marketing on credit card companies and geo-location targeting:

http://www.ducttapemarketing.com/blog/2011/12/16/will-credit-card-companies-cash-in-on-couponless-geo-location-targeting/

Mobile Website tips from Mashable

Mashable provides good tips on mobile websites in the post below:

http://mashable.com/2011/12/16/mobile-website-tips/

Peak Sales on "How to Make Friends and Influence People in Social Media"

Dale Carnegie's How To Win Friends and Influence People has been one of my favorite business books for many years. Salesforce recruiting firm Peak Sales does an excellent job of applying Dale Carnegie's principles to the world of social media in "How to Make Friends and Influence People in Social Media."

http://www.peaksalesrecruiting.com/how-to-make-friends-and-influence-people-in-social-media/

Augmented reality

Perhaps "augmented reality" is the next big thing in retailing?

Lego store augmented reality
http://www.youtube.com/watch?v=-N85srjA-GQ&feature=related
Grocery and clothing store augmented reality
http://www.youtube.com/watch?v=XZ5_q2k55Mk
Clothing store augmented reality
http://www.youtube.com/watch?v=kYpxpgyCcns
Augmented reality in South Korea
http://www.youtube.com/watch?feature=player_embedded&v=fGaVFRzTTP4
CommonCraft video explantation
http://www.youtube.com/watch?v=D-A1l4Jn6EY

Good info on business blogging from Hubspot

This e-book on business blogging from Hubspot is short, to-the-point, and worth a read:
http://www.hubspot.com/introduction-to-business-blogging-download/?guid=24ac8179-5d18-4a85-9019-2f24947cc770&submissionGuid=8b692b9a-83f1-4ca9-ac49-9d0a8b9d79c1