How Jet Blue, Axe, and Dollar Shave Club have earned favorable word-of-mouth

This Marketing News post from the American Marketing Association talks about what word-of-mouth marketing is and isn’t.  It also describes how Jet Blue, Axe, and Dollar Shave Club have earned favorable word-of-mouth from their customers and potential customers.

http://www.marketingpower.com/ResourceLibrary/Documents/newsletters/mne/2013/9/wom-marketing-exact-target.pdf

Interesting ethical issue

This is an interesting ethical issue.  Yelp! is accusing a law firm of posting phony reviews.
http://www.mediapost.com/publications/article/208865/yelp-accuses-law-firm-of-posting-phony-reviews.html#reply

Ways dissatisfied customers can hurt a business

There are a lot of ways dissatisfied customers can hurt a business.  Check out this Mashable post about how one guy took a shot at British Airways --
http://mashable.com/2013/09/02/man-promoted-tweet-british-airways/

Nation's Restaurant News on how Margaritaville uses Instragram

Thanks to Dr. Terry Holmes for sharing this Nation's Restaurant News article on how Margaritaville uses Instragram:
http://nrn.com/social-media/margaritaville-marketing-head-talks-instagram-strategy?NL=NRN-02_&Issue=NRN-02__20130903_NRN-02__552&YM_RID=terry.holmes@murraystate.edu&YM_MID=1419443&sfvc4enews=42

Will companies soon pay us for our personal data?

Is it possible that companies will soon be paying us for our personal data?  Check this out -- http://techcrunch.com/2013/09/02/handshake/

Economist article on how media companies are finding profitable ways leverage the Internet

Is it possible that media companies are starting to find profitable ways to leverage the Internet?
http://www.economist.com/news/business/21583687-media-companies-took-battering-internet-cash-digital-sources-last?fsrc=nlw|hig|8-15-2013|6397721|37145547|

Time spent on nonvoice mobile activities

US adults are projected to spend 2 hours, 21 minutes per day on nonvoice mobile activities in 2013 -- 

http://trends.e-strategyblog.com/2013/08/07/average-time-spent-per-day-on-non-voice-mobile-activities-by-device/13319

U.S. adults are projected to spend more time on digital than on TV

U.S. adults are projected to spend more time on digital than on TV -- http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096 

Audi uses augmented reality to explain car features

Audi is using augmented reality to explain the features of their cars.  Is this th car manual of the future?
http://venturebeat.com/2013/08/13/audis-new-augmented-reality-app-is-the-future-of-car-manuals/

Adobe can help make the website “relevant” and “efficient”

It looks like Adobe has figured out how to make the website“relevant” and “efficient” once customers come there from social media and a variety of other sources -- http://www.adobe.com/solutions/testing-targeting.html 

SocialMediaExplorer on social media and the personal selling effort

This is an interesting guest post by Square Social's James Thomas on Jason Falls' SocialMediaExplorer blog about social media and the personal selling effort --
http://www.socialmediaexplorer.com/social-media-marketing/the-birth-of-the-social-sales-force/

Granddad is on social media!

This settles it.  Yes, granddad really is out there on social media!
http://www.clickz.com/clickz/news/2287284/social-media-usage-amongst-older-generations-triples-according-to-pew

McKinsey on IT-enabled business trends and disruptive technologies

These McKinsey posts discuss IT-enabled business trends for the future and disruptive technologies --
http://www.mckinsey.com/insights/high_tech_telecoms_internet/ten_it-enabled_business_trends_for_the_decade_ahead?cid=disruptive_tech-eml-alt-mip-mck-oth-1305
http://www.mckinsey.com/insights/business_technology/disruptive_technologies?cid=disruptive_tech-eml-alt-mip-mck-oth-1305

A personalized brick-and-mortar shopping experience

This MediaPost Research Brief indicates that there is a definite market for a personalized brick-and-mortar shopping experience --
http://www.mediapost.com/publications/article/201157/shoppers-prefer-personalized-brick-mortar-vs-on.html#axzz2bIlo9yfX

Digiday post on how brands are using Instagram videos

This is a great Digiday post on how brands are using Instagram videos --
http://digiday.com/brands/5-cool-brand-instagram-videos/

DuctTapeMarketing on what people will share via social media

Ad this DuctTapeMarketing post indicates, people aren't going to share your brochure via social media, but they may share a compelling story.  Thank you, John Jantsch! --
http://www.ducttapemarketing.com/blog/2013/08/07/contagious/

AllThingsIC focuses on internal social media platforms and the companies that use them

AllThingsIC.com is a great blog focusing on internal social media platforms and giving case examples of companies that use them --
http://www.allthingsic.com/list/

Dell is using social media to listen and engage

Dell is using social media to listen to and engage its customers --
http://mashable.com/2010/12/08/dell-social-listening-center/
http://www.forbes.com/sites/jenniferrooney/2012/09/25/in-dell-social-media-journey-lessons-for-marketers-about-the-power-of-listening/

Dell's Social Media University certifies its employees

Dell's Social Media University certifies its employees to be effective brand ambassadors for the company --
http://www.salesforcemarketingcloud.com/blog/2011/05/social-media-university/

McKinsey article on social media skills for leaders

This McKinsey article focuses on social media skills for leaders, with an emphasis on GE -- http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs

A good story can add value?

According to this HBR blog post, a product's value can increase considerably if it is accompanied by the right story that puts it in a proper context.
http://blogs.hbr.org/cs/2013/07/want_to_raise_prices_tell_a_be.html

Lots of jobs in sales

According to USA Today, there are now a lot of opportunities in the sales profession.
http://www.usatoday.com/story/money/business/2013/07/21/sales-job-openings/2568003/

Chuck Martin on "The Mobile Shopping Life Cycle" -- HBR Blog Network

This is a great post to the HBR Blog Network by Chuck Martin on "The Mobile Shopping Life Cycle" --
http://blogs.hbr.org/cs/2013/06/the_mobile_shopping_life_cycle.html