The market for services pertaining to social media

This blog post contains an excellent delineation of the market for services pertaining to social media. Thanks to Vili Auvinen for bringing it to my attention.

http://mashable.com/2011/07/31/social-media-overload-startups/

Ways to optimize your Facebook page

This Social Media Examiner post on "5 Ways to Optimize Your Facebook Page" is quite interesting:

http://www.socialmediaexaminer.com/5-ways-to-optimize-your-facebook-page/

Airlines' use of social media

This Mashable post contains great data about airlines' use of social media. Thanks to Vili Auvinen for calling it to my attention.

http://mashable.com/2011/09/16/airlines-social-media-infographic/

Fed Ex's Social Media Playbook

This Commercial Appeal article on Federal Express' "Social Media Playbook" is interesting:
http://www.commercialappeal.com/news/2011/sep/14/memphis-based-fedex-exec-discusses-companys-playbo/

AMA - engagement is now king

The introduction to this American Marketing Association webinar pretty much sums it up -- "Sales, marketing and customer service have changed incredibly over the past few years – engagement is now king. It’s no longer a question of “if” your customers are talking online, but 'when' and 'where.'"

http://www.marketingpower.com/ResourceLibrary/Pages/Webcasts/UnMarketing_Top_Tools_and_Techniques_for_Engaging_Your_Audience_Online_092711.aspx

Social media tutorials courtesy of "Exploring Social Media"

The following tutorials are provided by Exploring Social Media http://exploringsocialmedia.com/

9 Effective Ways to Use YouTube for Business http://exploringsocialmedia.com/9-effective-ways-to-use-youtube-for-business/

Popular, Free, and Easy Blogging Platforms http://exploringsocialmedia.com/popular-free-and-easy-blogging-platforms/

Groupon vs. LivingSocial: Who Wins the Battle of the Deals? http://exploringsocialmedia.com/groupon-vs-livingsocial-who-wins-the-battle-of-the-deals/

Goals that can be accomplished with social media courtesy of "Mashable"

Thanks to Vili Auvinen for posting the link to this "Mashable" post to the "Murray State MKT 578 Social Media & Marketing Fall 2011" Facebook group (which I maintain for my class). Among other things, it contains a list of 12 broad goals that can be accomplished with social media. To me, it is one of the most useful blog posts I have seen lately.

http://mashable.com/2011/08/29/social-media-case-studies/

7 types of mobile social commerce

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157294

Centralized vs. decentralized social media for companies

Should organizations' social media efforts be centralized or decentralized? Interesting debate.
http://smartblogs.com/socialmedia/2011/08/24/who-handles-social-media-at-your-company/

Comparing the major social media platforms

Thanks to Ryan Schuler for forwarding this to me via LinkedIn. It is an excellent comparison of the major social media platforms.

http://mashable.com/2011/08/10/social-network-comparison/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable%2FSocialMedia+%28Mashable+%C2%BB+Social+Media+Feed%29

Applebee's benefits from Facebook's new local promotion capabilities

Thanks to Terry Holmes for passing this on to me. Facebook Places now allows restaurant chains like Applebee's to do more with local (store or unit level) promotions.

http://nrn.com/article/applebee%E2%80%99s-its-new-facebook-strategy?ad=marketing-news&utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes@murraystate.edu&utm_content=NRN-News-NRNam%2007-22-11&utm_campaign=Applebee%27s%20on%20its%20new%20Facebook%20strategy

Mashable post on "5 Innovative Food Truck Social Media Marketing Campaigns.

Thanks to Alyssa Lewis for forwarding this Mashable post on "5 Innovative Food Truck Social Media Marketing Campaigns." Quite interesting.

http://mashable.com/2011/07/21/social-media-food-trucks-marketing/

Socio-Pathetic marketing

Socio-Pathetic marketing -- an interesting term this blogger uses to describe 5 mistakes to avoid in your social marketing program.

http://blog.emarketingassociation.com/blog/ema-blog/socio-pathetic-marketing

While you're at it, check out the eMarketing Association's Facebook page (the source of the link to the blog post) --
https://www.facebook.com/emarketingassociation

Engaging Gen Y

This is an interesting MediaPost blog entry on engaging GenY --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153449

The spending patterns of baby boomers whose children have left the nest and those whose "boomerang" children have returned home

This is an interesting Ad Age blog post about the relationship between the spending patterns of baby boomers whose children have left the nest and those whose "boomerang" children have returned home.

However, I urge you to be careful in interpreting this data. There is a difference between "correlation" and "causation." This appears to me to be more of an issue of correlation than causation.

http://adage.com/article/adagestat/stat-day-millennials-impact-boomer-spending/228539/

How "the social wave" is changing the Internet and business

This Knowledge@Wharton post talks about "the social wave" and how it is changing the Internet and business. Thanks to Emanuel Rosen for posting it to his Facebook news feed.
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2808#.ThTh13G0kUk.facebook

Building a social media following by giving things away

Many organizations are building a social media following by giving things away --
http://www.socialmediaexaminer.com/5-ways-to-build-a-following-by-giving-something-away/

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/

Dunkin' Donuts uses an online contest to honor American soldiers and servicemen

Dunkin' Donuts uses an online contest and a tie-in with the Captain America movie to honor American soldiers and servicemen --

http://news.bostonherald.com/jobfind/news/media/view/2011_0628dunkin_teams_up_with_movie_studio_for_captain_america_contest/srvc=home&position=also

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/

Intel combines YouTube with online gaming

Intel combines YouTube with online gaming in a unique "YouTube takeover" experience.

http://thenextweb.com/socialmedia/2011/06/17/intels-new-campaign-you%E2%80%99ve-never-seen-youtube-quite-like-this/

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/

The Mayo Clinic launches its own social network

The Mayo Clinic launches its own social network --

http://socialmedia.mayoclinic.org/2011/07/05/mayo-clinic-launches-social-network-to-connect-global-mayo-clinic-community/

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/

Kraft Foods adapts to social media

Kraft Foods adapts to social media --

http://online.wsj.com/article/SB10001424052702304450604576416051591186240.html?mod=dist_smartbrief

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/

TNT's social media guidelines

TNT's social media guidelines --

http://www.webinknow.com/2011/06/tnt-employees-social-media-guidelines-a-great-example-of-can-do-attitude.html

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/

The IRS and social media

The IRS and social media
http://vimeo.com/25695796

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/

P&G's Bounty brand uses social gaming

P&G's Bounty brand uses social gaming --
http://adage.com/article/news/p-g-s-bounty-picks-fans-social-gaming/228506/

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/

Amway on the importance of localizing Facebook pages

Amway on the importance of localizing Facebook pages:
http://www.clickz.com/clickz/news/2083230/amway-expands-facebook-efforts-talks-global-social

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at http://www.socialmedia.org/biglist/.

Social media jobs

This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at http://www.socialmedia.org/biglist/.

Manager, Digital Marketing for Quaker Brands, a division of Pepsico -- http://careers.pepsico.com/job/Chicago-Manager,-Digital-Marketing-Job-IL-60290/1312756/

Associate Manager of Social Media for Quaker Brands, a division of Pepsico --
http://careers.pepsico.com/job/Associate-Manager-2C-Social-Media-IL/1327745/

MTV Networks - Vice President of Social Media
http://www.jibe.com/jobs/vice-president-social-media-mtv-networks-new-york-ny--1-0630-?utm_source=simplyhired&utm_medium=free&utm_campaign=simplyhiredfeed

Home Depot -- Social Media Community Manager
https://careers.peopleclick.com/careerscp/client_homedepot/external/jobDetails.do?functionName=getJobDetail&jobPostId=181164&localeCode=en-us

Virgin American -- Media and Communications Coordinator
https://www.virginamerica.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=581&CurrentPage=1

New hires in social media cortesy of "Social Media's Big List

SocialMedia.org publishes "Social Media's Big List." You can sign up for it at http://www.socialmedia.org/biglist/.

The July 6, 2011 issue of "Social Media's Big List" identifies the following new hires in the social media field:

MARC USA's former SVP, Interactive Marketing Innovation, Adam Kmiec, has announced his new position at Walgreens as the Director of Social Media. >> Twitter

http://twitter.com/#!/adamkmiec/status/81744498450898944

http://www.linkedin.com/in/adamkmiec

Sharif Renno has joined U.S. Cellular as the Social Media Manger and will be responsible for strategy, support, and implementation of social media across the company. >> Web-Strategy
http://www.web-strategist.com/blog/2011/06/20/people-on-the-move-in-the-social-business-industry-june-20-2011/

http://www.linkedin.com/in/sharifrenno


Expedia Worldwide has hired Peter Parkes as their new Head of Social Media for Europe, the Middle East, and Africa. >> Hidden Chemistry

http://hiddenchemistry.com/2011/06/day-one/

https://twitter.com/#!/peterparkes

Social media as a workforce communication tool

This article points out, correctly I believe, that use of social media as a workforce communication tool is the "next big thing." Thanks to Chris Wooldridge for calling it to my attention.

http://smartblogs.com/socialmedia/2011/06/24/are-you-ready-for-the-second-wave-of-social-media/

Tips for running a Facebook page

This blog post identifies tips for running a good Facebook page. I picked it up when Elizabeth Thomas posted it to her Facebook news feed. Thanks, Elizabeth!

http://www.simplyzesty.com/facebook/top-tips-for-running-a-good-facebook-page-that-you-might-not-think-about/

Thee precautions to take when using Twitter

This New York Times post identifies three precautions to take when using Twitter. According to the post, Congressman Weiner meant to send a "direct message" but accidentally published it on his main Twitter feed instead. Oops!

http://gadgetwise.blogs.nytimes.com/2011/06/16/use-twitter-always-remember-these-three-things/

CEOs and social media

It looks like CEOs, as a whole, have not yet arrived on the social media scene. Thanks to Dr. Edie Busija for forwarding this to me.

http://blogs.forbes.com/marketshare/2010/10/11/ceos-social-networks-twitter-facebook-weber-shandwick-cmo-network/

Reaching male shoppers with mobile phones

Thanks to Dr. Kathy Smith for sending the link to this article on targeting male shoppers with mobile phones.

http://www.marketingvox.com/want-to-reach-male-shoppers-target-their-phones-049435/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink

HBR/Management Science article on viral products vs. viral marketing

This is an interesting HBR piece on viral products vs. viral marketing. The full study will be published in a forthcoming issue of Management Science.

http://hbr.org/2011/06/vision-statement-forget-viral-marketing-make-the-product-itself-viral/ar/1

Thanks to Emanuel Rosen for posting this to the Facebook News Feed.

Ethical issues all around

Read these and try counting the ethical issues if you can ...


http://www.prdaily.com/Main/Articles/8255.aspx


http://www.usatoday.com/money/media/2011-05-06-google_n.htm

http://pastebin.com/zaeTeJeJ

Thanks to Elizabeth Thomas for putting the original PRDaily post up on the Facebook NewwFeed.

Tupperware is moving to social media

It looks like Tupperware is moving to social media and embracing a cause that, in itself, is a "bigger conversation."

Thanks to Emanuel Rosen for posting this to Facebook!

http://www.nytimes.com/2011/05/05/business/media/05adco.html?_r=1&scp=1&sq=tupperware&st=cse

Nestle wrestles with social media policy

This post explains some of the problems Nestle has had in social media land. It gives rise to interesting questions about what social media policies are, and are not, appropriate.
http://www.prdaily.com/Main/Articles/8111.aspx

Separating social media from sales-focused websites?

The first bullet-point on this blog post suggests that blogs (and, presumably, other social media venues) should be separated from sales-focused websites. The argument seems to be a good one -- "The focus of the .... blog is on engagement, not marketing."

http://smartblogs.com/socialmedia/2011/04/28/andys-answers-how-scholastic-developed-their-corporate-blog/

The link between social media and online purchases

This Mashable post indicates that few shoppers come directly from a social network to make an online purchase. The article questions the link between social media and online purchases. Of course, that does not mean that social media does not influence purchases just as it does not suggest that traditional word-of-mouth does not influence purchases.A lot of social media's influence is in the "middle of the funnel" where consumers evaluate and establish their preferences. It is difficult to link that directly to a click-through purchase. Thus, the shortcoming of social media marketing efforts!
http://mashable.com/2011/04/27/social-media-retail-purchases/

Thanks to Emanuel Rosen for posting this to Facebook.

Great statistics on social network trends

These are great statistics on social network trends --
http://www.ignitesocialmedia.com/social-networks/social-networks-2011-winners-and-losers-as-shown-via-search-volume/
Thanks to Vili Auvinen for posting it to our class Facebook group!

Five myths about the future of journalism from the Washington Post

This article about the "Five Myths About the Future of Journalism" from the Washington Post is quite interesting. Thanks to Emanuel Rosen for posting it to Facebook.

http://www.washingtonpost.com/opinions/five-myths-about-the-future-of-journalism/2011/04/05/AF5UxiuC_story.html

CNN's 6 painful social media screwups

Check out this list of social media mistakes, courtesy of CNN:
http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/index.html

Thanks to Steve Dublin for calling this to my attention.

Statistics from Bazaarvoice

These are some great "Social Commerce Statistics" from Bazaarvoice:
http://www.bazaarvoice.com/resources/stats

Tips for improving online visibility

These are some great tips from "Local Visibility" on improving online visibility:

http://www.localvisibility.org/TipsPage.aspx

Southwest Airlines social media strategy

Thanks to Dr. Edie Busija for forwarding this post about Southwest Airlines social media strategy.

http://socialmediatoday.com/mikebrown-brainzooming/266092/southwest-airlines-social-media-strategy-lessons-all-organizations?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

MarketMotive Internet Marketing Certification courses

MarketMotive offers a variety of certification courses for those who are interested in developing, and documenting, their expertise with various forms of Internet marketing. Thanks to Thomas Rasinen for calling it to my attention.
http://www.marketmotive.com/

ObjectiveMarketer

Thanks to Thomas Rasinen for bringing ObjectiveMarketer to my attention. It offers a variety of social media and digital solutions.
http://objectivemarketer.com/objectivemarketer/

Google Insights for Search

Google Insights for Search is very cool! Thanks to Thomas Rasinen for calling it to my attention.

http://www.google.com/insights/search/#q=Murray%20State%20University%2CWestern%20Kentucky%20University%2CAustin%20Peay%20University&cmpt=q

Dealing with negative online brand sentiment:

This is an excellent post from Mashable about how to deal with negative online brand sentiment:
http://mashable.com/2011/02/21/negative-brand-sentiment/

Thanks to Dr. Sandy Miles for calling it to my attention.

Digital marekting and social media job openings

This is an excellent list of digital marketing and social media job openings:

http://mashable.com/2011/02/16/mashable-jobs-feb16/

McKinsey Quarterly artilce about storytelling and engaging customers

This article from McKinsey Quarterly talks about storytelling and engaging customers. You will have register in order to read the whole article, but it is free and worth doing.

https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/The_power_of_storytelling_What_nonprofits_can_teach_the_private_sector_about_social_media_2740