These articles from McKinsey and Company on disruptive technologies are very informative:
http://www.mckinsey.com/insights/business_technology/disruptive_technologies?cid=disruptive_tech-eml-alt-mip-mck-oth-1305
http://www.mckinsey.com/insights/high_tech_telecoms_internet/ten_it-enabled_business_trends_for_the_decade_ahead?cid=disruptive_tech-eml-alt-mip-mck-oth-1305
http://www.mckinsey.com/insights/high_tech_telecoms_internet/disruptive_technologies?cid=disruptive_tech-eml-alt-mip-mck-oth-1305
Tuesday, May 28, 2013
Tuesday, May 21, 2013
The Amy's Baking Company story
Sometimes there are valuable lessons to be learned from the things that did not go well with others. The Amy's Baking Company story may provide some of those lessons.
http://www.forbes.com/sites/kellyclay/2013/05/14/lessons-from-amys-baking-company-six-things-you-should-never-do-on-social-media/
http://www.forbes.com/sites/kellyclay/2013/05/14/lessons-from-amys-baking-company-six-things-you-should-never-do-on-social-media/
Tuesday, May 7, 2013
Best practices for restaurants on Facebook
Mashable on 13 best practices for restaurants on Facebook --
http://mashable.com/2011/08/29/facebook-marketing-restaurants/
http://mashable.com/2011/08/29/facebook-marketing-restaurants/
How social media is changing business
This is an excellent 2009 Mashable post on how social media is changing business --
http://mashable.com/2009/09/22/social-media-business/
http://mashable.com/2009/09/22/social-media-business/
How local politicians can use social media
Mashable on how local politicians can use social media --
http://mashable.com/2012/10/02/social-media-and-local-politics/
http://mashable.com/2012/10/02/social-media-and-local-politics/
How American Express uses social media
Mashable on how American Express uses social media --
http://mashable.com/2012/03/28/american-express-social-media/
http://mashable.com/2012/03/28/american-express-social-media/
Mashable on clever social media campaigns
Mashable on clever social media campaigns --
http://mashable.com/2012/02/26/clever-social-media-campaigns/
http://mashable.com/2012/02/26/clever-social-media-campaigns/
The newest social networks
Hootsuite on the newest social networks --
http://blog.hootsuite.com/7-social-networks-watch-2013/
http://blog.hootsuite.com/7-social-networks-watch-2013/
Top retailers on social media
Mashable's top retailers on social media --
http://mashable.com/2012/05/11/retailers-social-media/
http://mashable.com/2012/05/11/retailers-social-media/
Using Pinterest for marketing purposes
Mashable on using Pinterest for marketing purposes--
http://mashable.com/2012/02/27/pinterest-marketing/
http://mashable.com/2012/02/27/pinterest-marketing/
8 innovative social media campaigns
Mashable on 8 innovative social media campaigns --
http://mashable.com/2011/06/19/social-media-campaigns-2/
http://mashable.com/2011/06/19/social-media-campaigns-2/
How Edge used Twitter
Mashable on how Edge used Twitter --
http://mashable.com/2011/01/18/edge-soirritating/
http://mashable.com/2011/01/18/edge-soirritating/
Buffalo Wild Wings' use of SCVNGR
Mashable on Buffalo Wild Wings' use of SCVNGR --
http://mashable.com/2011/06/01/scvngr-buffalo-wild-wings-campaign/
http://mashable.com/2011/06/01/scvngr-buffalo-wild-wings-campaign/
How specific brands are using Twitter, YouTube, Pinterest, and Facebook
Mashable on how specific brands are using Twitter, YouTube, Pinterest, and Facebook --
http://mashable.com/2012/06/24/brands-social-media/
http://mashable.com/2012/06/24/brands-social-media/
Reddit AMAs (Ask Me Anything)
Mashable on using Reddit AMAs (Ask Me Anything) --
http://mashable.com/2013/03/25/reddit-ama-tips/
http://mashable.com/2013/03/25/reddit-ama-tips/
Small businesses successfully using social media
Mashable on small businesses successfully using social media --
http://mashable.com/2009/10/21/social-media-small-businesses/
http://mashable.com/2010/06/02/small-business-social-media-success-stories/
http://mashable.com/2010/03/22/small-business-social-media-results/
http://mashable.com/2009/10/21/social-media-small-businesses/
http://mashable.com/2010/06/02/small-business-social-media-success-stories/
http://mashable.com/2010/03/22/small-business-social-media-results/
How startups are using Vine
Mashable on how startups are using Vine -
http://mashable.com/2013/03/12/startups-using-vine/
http://mashable.com/2013/03/12/startups-using-vine/
How churches use social media
Mashable's infographic on how churches use social media --
http://mashable.com/2012/07/31/churches-social-media/
http://mashable.com/2012/07/31/churches-social-media/
How 10 well-known brands use social media
Mashable's social brands series explains how 10 well-known brands use social media -
http://mashable.com/category/social-brands-series/
http://mashable.com/category/social-brands-series/
Eurail's award for social media based customer support
Eurail wins a Mashable award for social media based customer support --
http://www.eurail.com/about-us/press-info/mashable-award-customer-support
http://www.eurail.com/about-us/press-info/mashable-award-customer-support
Top brands' social media marketing strategies
This is an interesting Mashable post on top brands' social media marketing strategies:
http://mashable.com/2013/02/22/social-media-marketing-strategy/
http://mashable.com/2013/02/22/social-media-marketing-strategy/
Nike's social-mobile-local strategy
This is an interesting Social Media Today discussion of Nike's social-mobile-local strategy:
http://socialmediatoday.com/joseph-ruiz/1188271/somolo-marketing-nike-case-study
http://socialmediatoday.com/joseph-ruiz/1188271/somolo-marketing-nike-case-study
PR-Squared on ethical issues surrounding social media
This is an interesting post from PR-Squared on ethical issues surrounding social media:
http://www.pr-squared.com/index.php/2010/01/real-world-ethical-dilemmas-in-social-media-upcoming-series
http://www.pr-squared.com/index.php/2010/01/real-world-ethical-dilemmas-in-social-media-upcoming-series
Social Media Today post on Ethical Practices in Social Media Marketing
This is an excellent Social Media Today post on Ethical Practices in Social Media Marketing:
http://socialmediatoday.com/augieray1/1407041/three-steps-increase-ethics-social-media-marketing
http://socialmediatoday.com/augieray1/1407041/three-steps-increase-ethics-social-media-marketing
Thursday, March 7, 2013
Forrester Research discusses paid, owned, and earned media
Forrester Research discusses paid, owned, and earned media --
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
Friday, March 1, 2013
Social Media Strategic Plan
https://www.facebook.com/photo.php?fbid=10151330925812874&set=a.10150334031542874.342422.27714187873&type=1&permPage=1
Age distribution on social networks & online communities
This is an interesting graphic that I pulled from Dell's Social Media for Business Facebook page:
https://www.facebook.com/photo.php?fbid=10151326949972874&set=a.10150334031542874.342422.27714187873&type=1&permPage=1
https://www.facebook.com/photo.php?fbid=10151326949972874&set=a.10150334031542874.342422.27714187873&type=1&permPage=1
Social Media ROI
Calculating Social Media ROI is always a challenge. The following Search Engine Post provides some great insights.
http://searchenginewatch.com/article/2249515/Social-Media-ROI-14-Formulas-to-Measure-Social-Media-Benefits
http://searchenginewatch.com/article/2249515/Social-Media-ROI-14-Formulas-to-Measure-Social-Media-Benefits
Tuesday, February 19, 2013
Visual Storytelling
This is a great post on visual storytelling. Thanks to Brandon Orr for sharing it.
http://www.mbooth.com/framed/
http://www.mbooth.com/framed/
Monday, November 26, 2012
Great social media stats from IBM Global Business Services
These are great social media stats from IBM Global Business Services:
ftp://public.dhe.ibm.com/common/ssi/ecm/en/gbe03391usen/GBE03391USEN.PDF
ftp://public.dhe.ibm.com/common/ssi/ecm/en/gbe03391usen/GBE03391USEN.PDF
Great stats, statistics, and observations from Ethical Corporation
These are great stats, statistics, and observations from Ethical Corporation, which was called to my attention by Nicola Reese of Useful Social Media:
http://reports.ethicalcorp.com/reports/smcc/infographic.php?utm_source=http%3a%2f%2fuk.usefulsocialmedia.com%2ffc_fcbi1lz%2f&utm_medium=email&utm_campaign=2160+2014+BDs+and+Clks%2c+CSMBrief+221112&utm_term=Crisis+and+communications+infographic&utm_content=281529
http://reports.ethicalcorp.com/reports/smcc/infographic.php?utm_source=http%3a%2f%2fuk.usefulsocialmedia.com%2ffc_fcbi1lz%2f&utm_medium=email&utm_campaign=2160+2014+BDs+and+Clks%2c+CSMBrief+221112&utm_term=Crisis+and+communications+infographic&utm_content=281529
Monday, November 19, 2012
Measuring social media traffic
Figuring out the return on social media investment is a huge challenge for organizations. These guidelines on measuring social media traffic provide an excellent starting point. Thanks to Vili Auvinen for bringing it to my attention.
http://www.socialmediaexaminer.com/measure-social-media-traffic-using-google-analytics/#more-28892
http://www.socialmediaexaminer.com/measure-social-media-traffic-using-google-analytics/#more-28892
Tuesday, November 13, 2012
Your intellectual property rights and social media
This Social Media Explorer post contains some great information about your intellectual property rights and social media.
http://www.socialmediaexplorer.com/media-journalism/who-owns-your-social-media-content/
http://www.socialmediaexplorer.com/media-journalism/who-owns-your-social-media-content/
Tuesday, October 23, 2012
Graphics on the "social media landscape"
Here are some great graphics on the "social media landscape" by FredCavazza.net:
http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/
http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/
Wednesday, October 17, 2012
Reaching multicultural customers with new media platforms
According to this Research Brief from the Center for Media Research, companies are using new media platforms to reach multicultural customers.
http://www.mediapost.com/publications/article/185199/tech-savvy-multicultural-customers-force-new-media.html
http://www.mediapost.com/publications/article/185199/tech-savvy-multicultural-customers-force-new-media.html
Tuesday, October 9, 2012
Tools that guage social media influence
Tools that guage social media influence include Klout, Kred, and PeerIndex.
http://klout.com/home
http://kred.com/
http://www.peerindex.com/
Thanks to YouIntern for identifying these tools in "The 40 Most Important Social Media Tips for HR Professionals."
http://www.youtern.com/thesavvyintern/index.php/2012/10/05/40-most-important-social-media-tips-for-hr-professionals/
http://klout.com/home
http://kred.com/
http://www.peerindex.com/
Thanks to YouIntern for identifying these tools in "The 40 Most Important Social Media Tips for HR Professionals."
http://www.youtern.com/thesavvyintern/index.php/2012/10/05/40-most-important-social-media-tips-for-hr-professionals/
YouTern identifies "The 40 Most Important Social Media Tips for HR Professionals."
In this post, YouTern identifies "The 40 Most Important Social Media Tips for HR Professionals."
http://www.youtern.com/thesavvyintern/index.php/2012/10/05/40-most-important-social-media-tips-for-hr-professionals/
http://www.youtern.com/thesavvyintern/index.php/2012/10/05/40-most-important-social-media-tips-for-hr-professionals/
Tuesday, October 2, 2012
Social media within the organization
This is an excellent HR Magazine article about the use of social media within the organization. Thanks to Dr. Sandy Miles for calling it to my attention.
http://www.shrm.org/Publications/hrmagazine/EditorialContent/2012/1012/Pages/1012roberts.aspx
http://www.shrm.org/Publications/hrmagazine/EditorialContent/2012/1012/Pages/1012roberts.aspx
Monday, September 17, 2012
Be careful about what you put up on Facebook
This NFL referee learned that you have to be careful about what you put up on Facebook.
http://sports.yahoo.com/blogs/nfl-shutdown-corner/side-judge-pulled-saints-panthers-game-facebook-page-143323464--nfl.html
http://sports.yahoo.com/blogs/nfl-shutdown-corner/side-judge-pulled-saints-panthers-game-facebook-page-143323464--nfl.html
Friday, September 7, 2012
TryItLocal on alternatives to Groupon
This is a great article from TryItLocal on alternatives to Groupon:
http://www.tryitlocal.com/home/Daily-Deals/groupon-for-business-daily-deal-alternatives
http://www.tryitlocal.com/home/Daily-Deals/groupon-for-business-daily-deal-alternatives
Thursday, September 6, 2012
Yelp! ratings can make a difference
http://techcrunch.com/2012/09/02/berkeley-study-half-star-change-in-yelp-rating-can-make-or-break-a-restaurant/
What we are sharing on Twitter
This Infographic from Mashable tells us what we are sharing on Twitter:
http://mashable.com/2012/08/16/twitter-day-in-the-life-infographic/
http://mashable.com/2012/08/16/twitter-day-in-the-life-infographic/
Southwest Airlines' "fail" on a Facebook promotion
Southwest Airlines failed to get it right with this Facebook promotion:
http://www.economist.com/blogs/gulliver/2012/08/southwest-and-facebook
http://www.economist.com/blogs/gulliver/2012/08/southwest-and-facebook
Thursday, August 30, 2012
SlideShare post The State of Corporate Social Media 2012
This is an interesting SlideShare post by Useful Social Media on The State of Corporate Social Media 2012.
http://www.slideshare.net/UsefulSocial/selected-findings-of-the-state-of-csm-2012-report?from=ss_embed
The company also offers a 39 page downloadable book of the same name.
http://usefulsocialmedia.com/state-of-csm-2012/?utm_source=Thankyou%2BPage&utm_medium=Twitter%2BButton&utm_campaign=SCSM12
http://www.slideshare.net/UsefulSocial/selected-findings-of-the-state-of-csm-2012-report?from=ss_embed
The company also offers a 39 page downloadable book of the same name.
http://usefulsocialmedia.com/state-of-csm-2012/?utm_source=Thankyou%2BPage&utm_medium=Twitter%2BButton&utm_campaign=SCSM12
ShopSavvy changing the face of retailing
Applications like ShopSavvy are going to change the face of retailing.
http://www.youtube.com/watch?v=oEHGTKVMfvY&feature=em-share_video_user
http://www.youtube.com/watch?v=oEHGTKVMfvY&feature=em-share_video_user
USA Today on using social media tools to boost business productivity
This is a USA Today article on using social media tools to boost business productivity.
http://www.usatoday.com/money/smallbusiness/story/2012-08-12/efficient-small-business-social-networks/56939980/1
http://www.usatoday.com/money/smallbusiness/story/2012-08-12/efficient-small-business-social-networks/56939980/1
The U.S. Small Business Administration on social media in small businesses
The United States Small Business Administration talks about using social media in small businesses.
http://www.sba.gov/community/blogs/how-pull-your-head-out-sand-and-use-social-media-your-small-business#.UBgzUNZQREY.twitter
http://www.sba.gov/community/blogs/how-pull-your-head-out-sand-and-use-social-media-your-small-business#.UBgzUNZQREY.twitter
Infographic from Pagemodo about how marketers are successfully using social media marketing
This is an interesting infographic from Pagemodo about how marketers are successfully using social media marketing.
http://www.pagemodo.com/blog/marketers-social-media-marketing-successfully-infographic/
http://www.pagemodo.com/blog/marketers-social-media-marketing-successfully-infographic/
How the Internet has evolved
This is an interesting infographic from Mashable about how the Internet has evolved over the last 10 years.
http://mashable.com/2012/08/22/the-internet-a-decade-later/
http://mashable.com/2012/08/22/the-internet-a-decade-later/
Monday, August 13, 2012
More about how social media is being used inside organizations
More about how social media is being used inside organizations:
http://www.usatoday.com/money/economy/story/2012-05-14/social-media-economy-companies/55029088/1
http://www.usatoday.com/money/economy/story/2012-05-14/social-media-economy-companies/55029088/1
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