Tuesday, May 21, 2013

The Amy's Baking Company story

Sometimes there are valuable lessons to be learned from the things that did not go well with others.  The Amy's Baking Company story may provide some of those lessons.
http://www.forbes.com/sites/kellyclay/2013/05/14/lessons-from-amys-baking-company-six-things-you-should-never-do-on-social-media/

Tuesday, May 7, 2013

Best practices for restaurants on Facebook

Mashable on 13 best practices for restaurants on Facebook --
http://mashable.com/2011/08/29/facebook-marketing-restaurants/

How social media is changing business

This is an excellent 2009 Mashable post on how social media is changing business --
http://mashable.com/2009/09/22/social-media-business/

How local politicians can use social media

Mashable on how local politicians can use social media --
http://mashable.com/2012/10/02/social-media-and-local-politics/

How American Express uses social media

Mashable on how American Express uses social media --
http://mashable.com/2012/03/28/american-express-social-media/

Mashable on clever social media campaigns

Mashable on clever social media campaigns --
http://mashable.com/2012/02/26/clever-social-media-campaigns/

The newest social networks

Hootsuite on the newest social networks --
http://blog.hootsuite.com/7-social-networks-watch-2013/

Top retailers on social media

Mashable's top retailers on social media --
http://mashable.com/2012/05/11/retailers-social-media/

Using Pinterest for marketing purposes

Mashable on using Pinterest for marketing purposes--
http://mashable.com/2012/02/27/pinterest-marketing/

8 innovative social media campaigns

Mashable on 8 innovative social media campaigns --
http://mashable.com/2011/06/19/social-media-campaigns-2/

How Edge used Twitter

Mashable on how Edge used Twitter --
http://mashable.com/2011/01/18/edge-soirritating/

Buffalo Wild Wings' use of SCVNGR

Mashable on Buffalo Wild Wings' use of SCVNGR --
http://mashable.com/2011/06/01/scvngr-buffalo-wild-wings-campaign/

How specific brands are using Twitter, YouTube, Pinterest, and Facebook

Mashable on how specific brands are using Twitter, YouTube, Pinterest, and Facebook --
http://mashable.com/2012/06/24/brands-social-media/

Reddit AMAs (Ask Me Anything)

Mashable on using Reddit AMAs (Ask Me Anything) --
http://mashable.com/2013/03/25/reddit-ama-tips/

Small businesses successfully using social media

Mashable on small businesses successfully using social media --
http://mashable.com/2009/10/21/social-media-small-businesses/
http://mashable.com/2010/06/02/small-business-social-media-success-stories/
http://mashable.com/2010/03/22/small-business-social-media-results/

How startups are using Vine

Mashable on how startups are using Vine -
http://mashable.com/2013/03/12/startups-using-vine/

How churches use social media

Mashable's infographic on how churches use social media --
http://mashable.com/2012/07/31/churches-social-media/

How 10 well-known brands use social media

Mashable's social brands series explains how 10 well-known brands use social media -
http://mashable.com/category/social-brands-series/

Eurail's award for social media based customer support

Eurail wins a Mashable award for social media based customer support --
http://www.eurail.com/about-us/press-info/mashable-award-customer-support

Top brands' social media marketing strategies

This is an interesting Mashable post on top brands' social media marketing strategies:
http://mashable.com/2013/02/22/social-media-marketing-strategy/

Nike's social-mobile-local strategy

This is an interesting Social Media Today discussion of Nike's social-mobile-local strategy:
http://socialmediatoday.com/joseph-ruiz/1188271/somolo-marketing-nike-case-study

PR-Squared on ethical issues surrounding social media

This is an interesting post from PR-Squared on ethical issues surrounding social media:

http://www.pr-squared.com/index.php/2010/01/real-world-ethical-dilemmas-in-social-media-upcoming-series

Social Media Today post on Ethical Practices in Social Media Marketing

This is an excellent Social Media Today post on Ethical Practices in Social Media Marketing:

http://socialmediatoday.com/augieray1/1407041/three-steps-increase-ethics-social-media-marketing

Tuesday, February 19, 2013

Visual Storytelling

This is a great post on visual storytelling. Thanks to Brandon Orr for sharing it.
http://www.mbooth.com/framed/

Monday, November 19, 2012

Measuring social media traffic

Figuring out the return on social media investment is a huge challenge for organizations.  These guidelines on measuring social media traffic provide an excellent starting point.  Thanks to Vili Auvinen for bringing it to my attention.
http://www.socialmediaexaminer.com/measure-social-media-traffic-using-google-analytics/#more-28892

Tuesday, November 13, 2012

Your intellectual property rights and social media

This Social Media Explorer post contains some great information about your intellectual property rights and social media. 
http://www.socialmediaexplorer.com/media-journalism/who-owns-your-social-media-content/

Tuesday, October 23, 2012

Wednesday, October 17, 2012

Reaching multicultural customers with new media platforms

According to this Research Brief from the Center for Media Research, companies are using new media platforms to reach multicultural customers. 
http://www.mediapost.com/publications/article/185199/tech-savvy-multicultural-customers-force-new-media.html

Tuesday, October 2, 2012

Social media within the organization

This is an excellent HR Magazine article about the use of social media within the organization.  Thanks to Dr. Sandy Miles for calling it to my attention.
http://www.shrm.org/Publications/hrmagazine/EditorialContent/2012/1012/Pages/1012roberts.aspx

Thursday, August 30, 2012

SlideShare post The State of Corporate Social Media 2012

This is an interesting SlideShare post by Useful Social Media on The State of Corporate Social Media 2012. 

http://www.slideshare.net/UsefulSocial/selected-findings-of-the-state-of-csm-2012-report?from=ss_embed

The company also offers a 39 page downloadable book of the same name.

http://usefulsocialmedia.com/state-of-csm-2012/?utm_source=Thankyou%2BPage&utm_medium=Twitter%2BButton&utm_campaign=SCSM12

ShopSavvy changing the face of retailing

Applications like ShopSavvy are going to change the face of retailing.

http://www.youtube.com/watch?v=oEHGTKVMfvY&feature=em-share_video_user

USA Today on using social media tools to boost business productivity

This is a USA Today article on using social media tools to boost business productivity.

http://www.usatoday.com/money/smallbusiness/story/2012-08-12/efficient-small-business-social-networks/56939980/1

The U.S. Small Business Administration on social media in small businesses

The United States Small Business Administration talks about using social media in small businesses.

http://www.sba.gov/community/blogs/how-pull-your-head-out-sand-and-use-social-media-your-small-business#.UBgzUNZQREY.twitter

Infographic from Pagemodo about how marketers are successfully using social media marketing

This is an interesting infographic from Pagemodo about how marketers are successfully using social media marketing.

http://www.pagemodo.com/blog/marketers-social-media-marketing-successfully-infographic/

How the Internet has evolved

This is an interesting infographic from Mashable about how the Internet has evolved over the last 10 years.

http://mashable.com/2012/08/22/the-internet-a-decade-later/