This post describes Apple's use of social media.
http://www.thebigmoney.com/blogs/facebook-status/2010/03/31/why-doesn-t-apple-have-facebook-page
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- How Companies are Using Social Media to Make Money
- Pew Report on use of the Internet to access govt i...
- Urbane Apartments case study
- Peer Influence Analysis
- Interesting post on word-of-mouth
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- McKinsey article on word-of-mouth
- Finish Line - Social Media Coordinator position
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