A social media marketing strategy framework

This is a good framework for developing and communicating your social media marketing strategy:
http://expansionplus.com/impr/social-media.html

B2B and social media: some interesting thoughts

Here are some interesting thoughts about how B2B companies can utilize social media.

http://www.proactivereport.com/c/research/social-media-affecting-btob-buying-behavior/

http://www.slideshare.net/G3Com/inside-the-mind-of-the-b2-b-buyer

Insurance agents are using social media

Insurance agents working for State Farm and other companies are using social media to network with clients and potential clients.

http://tinyurl.com/ybwyrhz

Reuters' social media guidelines

Reuters social media guidelines came to my attention in a GasPedal [news@gaspedal.com] posting.

http://blogs.reuters.com/fulldisclosure/2010/03/10/social-media-some-principles-and-guidelines/
http://handbook.reuters.com/index.php/Reporting_from_the_internet#Social_media_guidelines

Some entrepreneurs are questioning the value of social media

According to this Wall Street Journal article, some entrepreneurs are questioning the value of social media. Some of their concerns are probably justified. However, I strongly suspect that many of them are not getting the results they want because they don't know how to use social media appropriately. There are certainly lots of examples of poorly done social media out there.

http://online.wsj.com/article/SB10001424052748703909804575123691040422082.html

Social media in Kentucky K-12 schools

This Courier-Journal articles discusses the use of social media in Kentucky's K-12 schools.
http://www.courier-journal.com/article/20100307/NEWS0105/3070349/Social+networking++A+new+tool+allowed+in+the+classroom

B2B guidelines from Marketo

These are excellent guidelines for using social media in a B2B context, courtesy of Marketo:
http://blog.marketo.com/

Facebook Groups vs. Facebook Fan Pages

This is a good post that compares Facebook Groups with Facebook Fan Pages and provides insight into which might be best for your specific needs:
http://mashable.com/2009/05/27/facebook-page-vs-group/

Social Media Monitoring

This site contains great information on the monitoring of social media results:
http://www.socialmediamonitoring.ca/

B2B social media blog

This multi-author blog does a good job of addressing social media in a B2B environment:
http://socialmediab2b.com/

Graco uses social media to recall a product

Check out this Christian Science Monitor article to see how Graco used social media to help recall its strollers:
http://www.csmonitor.com/Money/2010/0121/Moms-a-Twitter-over-Graco-s-stroller-recall-response

Facebook's guidelines for sweepstakes, contests, competitions, etc.

Facebook has developed a set of guidelines that address the area of "promotions," which focus primarily on such things as sweepstakes, contests, and competitions.
http://www.insidefacebook.com/2010/02/23/6-tips-for-running-promotions-within-facebooks-guidelines/
http://www.facebook.com/promotions_guidelines.php

Google's Buzz

Google's newest asnwer to Facebook is Buzz:
http://news.bbc.co.uk/2/hi/technology/8506148.stm
http://www.google.com/buzz

Ping's list of supported networks

This is Ping's list of supported social networks. You can use Ping to update all of them at once.
http://ping.fm/networks/

Excellent social media examples

Here are some excellent examples of how companies use social media:
http://www.thesocialorganization.com/social-media-examples.html

Traveler's Survey on social media in the workplace

This Travelers Insurance survey indicates that two-thirds companies either do not have a socila media policy in place, or do not have a social media policy that their employees know about.
http://investor.travelers.com/phoenix.zhtml?c=177842&p=irol-newsArticle&ID=1325061&highlight=

Social media and banking

This blog post talks about social media's use in the financial services industry:
http://socialmediabanking.blogspot.com/2009/11/social-media-related-regulatory.html

Social media for healthcare & financial services

This blog post identifies some social media venues for healthcare & financial services firms.
http://smartblogs.com/socialmedia/2010/02/08/despite-regulation-cool-things-are-brewing-in-healthcare-and-finance/

A "Tweet" plan?

Here's an interesting idea ... a "Tweet" plan:
http://www.socialmediaexaminer.com/8-simply-steps-to-growing-a-quality-twitter-following/

How Dunkin' Donuts uses fan photos

This is an interesting post about Dunkin' Donuts' use of fan photos:
http://www.clickz.com/3636383

Bloggng trends

Interesting post on trends in blogging:
http://smartblogs.com/socialmedia/2010/02/04/are-you-going-overboard-with-social-studies/

How to listen with Twitter

This is a good overview of how to follow comments about your product, service, or company on Tiwtter:
http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php

Social media & story telling

This is an interesting post on using social media to tell customers' stories:
http://smartblogs.com/socialmedia/2010/02/04/live-from-social-media-week-3-secrets-to-social-storytelling/

IBM's social media guidelines

IBM's social media guidelines:
http://www.ibm.com/blogs/zz/en/guidelines.html

"Millenials" use of social media

Here is some interesting data on "millenials" use of various forms of social media:
http://pewresearch.org/millennials/

Company social media policies

According to this post, most companies don't have a social media policy ... perhaps they need one?
http://mashable.com/2010/02/03/social-networking-policy/

Facebook conversion tracking tool

Facebook is experimenting with a tool that will track clicks from Facebook advertisements all the way through to purchase. Thus, it will answer the question, "How much revenue are we getting out of this advertising?"

Thanks to Theresa Flaherty for posting this link to LinkedIn!

http://www.mediapost.com/?fa=Articles.showArticle&art_aid=121357

Social media governance

This is an excellent website on social media governance:
http://socialmediagovernance.com/policies.php

Social media and brands

This is an interesting post about "social media implications for brands in 2010" --
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3ifeb9b7d8f4cd52bc446285c8e2330f1f?imw=Y

The Role of Traditional Media

I'm not sure if this is good news or bad news for traditional news media ...
http://www.journalism.org/analysis_report/how_news_happens

Addition to the social technogoraphics profile

A new category on the social technographics profile -- conversationalists.
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html

Is mobile the new frontier?

Mobile seems to be the new frontier for digital marketing --
http://www.clickz.com/3636125?utm_source=feedburner

Ways to engage Facebook fans

Here is an interesting post about how to engage Facebook fans:
http://www.conversationagent.com/2009/12/are-your-facebook-fans-truly-engaged.html

what should be included in a social media marketing class?

This is an interesting post about what should be taught in a Social Media Marketing class. Be sure to read the comments as well. Thanks to Theresa Flaherty for forwarding this.

http://socialmediatoday.com/SMC/146811?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

Connectbeam and employee communication

Connectbeam's "stated goal is to establish the enterprise social network through the integration of employees' user-generated content." (Wikipedia) Thanks to the "Social Marketers" team for bringing this to my attention (Jazmin Reid, Joy Jenkins, Benjamin Clos, Nicholas Yantko)

http://www.connectbeam.com/
http://en.wikipedia.org/wiki/Connectbeam

B2B and credibility, expertise, and thought leadership

Both of these posts address the use of social media to establish credibility, expertise, and thought leadership in a B2B environment --
http://www.briansolis.com/2009/12/in-social-media-it%E2%80%99s-not-just-business-its-business-to-business/
http://smartblogs.com/socialmedia/2009/12/10/the-value-of-silence/

Tips for tweeting

These are some interesting tips pertaining to Twitter --
http://www.livingstonbuzz.com/2009/12/10/no-pain-no-gain-lessons-learned-from-my-year-with-twitter/

Apple doesn't do much social media

I guess you don't have to do social media to be successful. According to this post, Apple doesn't! Thanks to Edit Busija for forwarding this.
http://www.thebigmoney.com/features/making-payroll/2009/12/07/we-should-all-get-it-wrong-apple?page=full

The video story of one of Coca-Cola's fan pages

Check out how two guys became Coca-Cola sensations. You will have to view the advertisement on the front end before you get to the actual video.
http://www.slatev.com/index.html?bcpid=988327350&bclid=46629201001&bctid=53244393001

Social media pushing online traffic?

This post claims that "... social networks are, indeed, pushing about 10% of the total US online traffic ..." Few details are given.
http://www.bizreport.com/2009/12/how_social_networks_may_improve_the_holiday_spend.html

Social media within the organization

This article talks about a couple of social media venues that facilitate communication within organizations --
http://www.theadvertiser.com/article/20091203/BUSINESS/912030318

The Big Money Twitter 12

This is a list of 12 companies that are doing a good job of using Twitter to promote themselves.
http://www.thebigmoney.com/slideshow/big-money-twitter-12

The Big Money Facebook 50

This is a list of 50 companies that are doing a good job of using Facebook to promote themselves.
http://www.thebigmoney.com/slideshow/big-money-facebook-50-0

Using Market Tools' as a data source

This whitepaper from Market Tools explains how their techniques can add to the reliability of market research.
http://www.markettools.com/pdfs/resources/WP_TrueSample.pdf

Naked Pizza and a primer on social media for business

This is an excellent primer on how businesses, especially small businesses, can use Twitter and other social media venues.
http://www.pcworld.com/businesscenter/article/182927-1/get_real_business_results_from_social_media.html

Auto Dealers use B2B social media

It looks like auto dealers are using social media to communicate with one another in a business-to-business context.
http://dealermarketing.com/advertising-menu/internet-marketing-solutions/1783-social-mediathe-auto-dealerships-new-secret-weapon.html

Digital tribes?

Digital tribes ... now that is an interesting way to look at it!
http://www.guardian.co.uk/digital-tribes/know-your-customer

Making your blog more social

Dan Zarella, guest blogger on Jason Falls' Social Media Explorer blog, gives tips and techniques for making your blog more social --
http://www.socialmediaexplorer.com/2009/12/01/making-your-corporate-blog-more-social/

Voice of McDonald's Contest

McDonalds is engaging its employees with its "Voice of McDonalds" Contest --
http://www.nytimes.com/2008/02/09/business/09idol.html
http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html
http://vom.mcdonalds.com/

Will social networking and TV converge?

Steve Rubel thinks 2010 is the year when social networking and television will converge!
http://www.steverubel.com/what-to-watch-in-2010-social-tv