Ways to engage Facebook fans

Here is an interesting post about how to engage Facebook fans:
http://www.conversationagent.com/2009/12/are-your-facebook-fans-truly-engaged.html

what should be included in a social media marketing class?

This is an interesting post about what should be taught in a Social Media Marketing class. Be sure to read the comments as well. Thanks to Theresa Flaherty for forwarding this.

http://socialmediatoday.com/SMC/146811?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

Connectbeam and employee communication

Connectbeam's "stated goal is to establish the enterprise social network through the integration of employees' user-generated content." (Wikipedia) Thanks to the "Social Marketers" team for bringing this to my attention (Jazmin Reid, Joy Jenkins, Benjamin Clos, Nicholas Yantko)

http://www.connectbeam.com/
http://en.wikipedia.org/wiki/Connectbeam

B2B and credibility, expertise, and thought leadership

Both of these posts address the use of social media to establish credibility, expertise, and thought leadership in a B2B environment --
http://www.briansolis.com/2009/12/in-social-media-it%E2%80%99s-not-just-business-its-business-to-business/
http://smartblogs.com/socialmedia/2009/12/10/the-value-of-silence/

Tips for tweeting

These are some interesting tips pertaining to Twitter --
http://www.livingstonbuzz.com/2009/12/10/no-pain-no-gain-lessons-learned-from-my-year-with-twitter/

Apple doesn't do much social media

I guess you don't have to do social media to be successful. According to this post, Apple doesn't! Thanks to Edit Busija for forwarding this.
http://www.thebigmoney.com/features/making-payroll/2009/12/07/we-should-all-get-it-wrong-apple?page=full

The video story of one of Coca-Cola's fan pages

Check out how two guys became Coca-Cola sensations. You will have to view the advertisement on the front end before you get to the actual video.
http://www.slatev.com/index.html?bcpid=988327350&bclid=46629201001&bctid=53244393001

Social media pushing online traffic?

This post claims that "... social networks are, indeed, pushing about 10% of the total US online traffic ..." Few details are given.
http://www.bizreport.com/2009/12/how_social_networks_may_improve_the_holiday_spend.html

Social media within the organization

This article talks about a couple of social media venues that facilitate communication within organizations --
http://www.theadvertiser.com/article/20091203/BUSINESS/912030318

The Big Money Twitter 12

This is a list of 12 companies that are doing a good job of using Twitter to promote themselves.
http://www.thebigmoney.com/slideshow/big-money-twitter-12

The Big Money Facebook 50

This is a list of 50 companies that are doing a good job of using Facebook to promote themselves.
http://www.thebigmoney.com/slideshow/big-money-facebook-50-0

Using Market Tools' as a data source

This whitepaper from Market Tools explains how their techniques can add to the reliability of market research.
http://www.markettools.com/pdfs/resources/WP_TrueSample.pdf

Naked Pizza and a primer on social media for business

This is an excellent primer on how businesses, especially small businesses, can use Twitter and other social media venues.
http://www.pcworld.com/businesscenter/article/182927-1/get_real_business_results_from_social_media.html

Auto Dealers use B2B social media

It looks like auto dealers are using social media to communicate with one another in a business-to-business context.
http://dealermarketing.com/advertising-menu/internet-marketing-solutions/1783-social-mediathe-auto-dealerships-new-secret-weapon.html

Digital tribes?

Digital tribes ... now that is an interesting way to look at it!
http://www.guardian.co.uk/digital-tribes/know-your-customer

Making your blog more social

Dan Zarella, guest blogger on Jason Falls' Social Media Explorer blog, gives tips and techniques for making your blog more social --
http://www.socialmediaexplorer.com/2009/12/01/making-your-corporate-blog-more-social/

Voice of McDonald's Contest

McDonalds is engaging its employees with its "Voice of McDonalds" Contest --
http://www.nytimes.com/2008/02/09/business/09idol.html
http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html
http://vom.mcdonalds.com/

Will social networking and TV converge?

Steve Rubel thinks 2010 is the year when social networking and television will converge!
http://www.steverubel.com/what-to-watch-in-2010-social-tv

Advertising Age article on the FTC, social media, and endorsements

This Advertising Age article on the FTC, social media, and endorsements is particularly relevant since the FTC's new guidelines go into effect tomorrow, December 1.

http://adage.com/madisonandvine/article?article_id=140750

Affinitive

Affinitive appears to be a cool organization in the social media space. It has some excellent social media case examples.Thanks to Tyler Sills for bringing it to my attention.
http://www.beaffinitive.com/

M-Commerce

This Business Week article discusses how m-commerce is affecting the way people shop and buy:
http://www.businessweek.com/magazine/content/09_43/b4152049042298.htm

Amazon.com and social media marketing

This Business Week article describes how Amazon.com is in the heart of the social media marketing space.
http://www.businessweek.com/magazine/content/09_43/b4152047039565.htm?chan=technology_technology+index+page_top+stories

Facebook Connect

This Business Week article describes how Facebook and Facebook Connect are in the heart of the social media marketing space.
http://www.businessweek.com/magazine/content/09_43/b4152048040939.htm?chan=rss_topDiscussed_ssi_5

The Association of Internet Researchers' guidelines

The Association of Internet Researchers has posted the following guidelines for conducting ethical Internet-related research.
http://aoir.org/reports/ethics.pdf

Is this the Marketing curriculum's future direction?

This Business Week article has some important things to say about the future of the Marketing curriculum --
http://www.businessweek.com/bschools/content/nov2009/bs2009115_016982.htm

B2B and social media: a whole company effort?

This blog post suggests that social media applications in B2B are a whole company effort.
http://www.conversationagent.com/2009/11/developing-a-b2b-content-strategy-start-with-who.html

Network effects or network externalities

"Network effects" of "network externalities" refers to the idea that something becomes more valuable as more and more people use it (telephones, faxes, etc.). This may be an application of the concept in the social media space ...

http://digital.venturebeat.com/2009/10/23/why-wont-location-based-networks-grow/

Fast food and social media based contests

Dunkin' Donuts and Cousins Subs are basing contests in the social media space.

http://www.qsrweb.com/article.php?id=16284&na=1&s=2

More on Ford's use of social media

Ford is also tying social media into the promotion of its Fusion brand.

http://www.wired.com/autopia/2009/10/ford-tries-social-media-for-the-fusion-too/

Using social media to listen

This post underscores the importance of using social media to listen to customers and other stakeholders.

http://www.socialmediatoday.com/SMC/137264

Promoting your career by blogging

Here's a good idea ... maintain a career blog. If done well, it may convince employers that you have skills they need.

http://www.personalbrandingblog.com/4-tips-to-write-a-career-blog-that-gets-you-noticed/

BzzScapes

Thanks to Benjamin Clos for forwarding this to me. I am aware of the company BzzAgent, but I believe believe BzzScapes is new!

http://www.bzzagent.com/bzzscapes/

Social media and the legal department

Social media marketing is sometimes in conflict with an organization's legal department. Here are some suggestions for coexisting:

http://www.socialmediatoday.com/SMC/136644

Social media as a competitive advantage for 20-somethings!

Social media as a competitive advantage for 20-somethings!

http://www.chicagotribune.com/business/chi-sun-social-mentors-oct25-,0,7142585.story

Studying your networks with PeopleMap

Want to know how you are connected to someone else in the "6 degrees of separation" world? According to this post, PeopleMap can show you --

http://b2bmarketingpost.com/2009/10/05/peoplemap-a-real-tool-for-sales-enablement/

Ford Motor Company & social media

See what Ford is doing with social media --

http://www.internetnews.com/bus-news/article.php/3844086/Social+Media+is+Fords+Marketing+Fiesta.htm

The constitutionality of the FTC's new rules

The CEO of the Interactive Adverrtising Bureau thinks the FTC's new rules are unconstitutional --

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115563

Dave Knox of P&G on the future of social media in marketing

Thanks to Dr. Tim Johnston for calling my attention to this excellent post about the future of social media in a marketing context.

The content is primarily attributed to Dave Knox, corporate marketing brand manager for digital business strategy at Procter & Gamble.

http://www.warc.com/News/TopNews.asp?ID=25796&Origin=WARCNewsEmail

New book on social networks entitled "CONNECTED"

This is an CNN post about a new book, entitled "CONNECTED," on social networks. The review itself provides some interesting insights --

http://www.cnn.com/2009/TECH/10/08/social.networks.connected/index.html

The FTC and blogging

The FTC has passed guidelines requiring that material connections between bloggers and sponsors be disclosed --


http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html

http://www.foxnews.com/story/0,2933,560501,00.html?test=latestnews

http://www.ftc.gov/opa/2009/10/endortest.shtm

http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf

Could Google have the next great thing in social media?

This post talks about Google Wave which will be available to the general public in 2010. It is billed as "e-mail for the 21st century." Could it be???
http://www.dailymail.co.uk/sciencetech/article-1217341/With-Wave-Google-aims-conquer-network.html

Interesting stats on social media and the news

Thanks to Louanne Young for forwarding this interesting post on social media and the news. It also contains some good stats about social media usage.
http://www.firstamendmentcenter.org/news.aspx?id=22071

NY Times article on Netflix and crowdsourcing

This is an excellent article on Netflix's use of crowdsourcing to predict customers' movie preferences --
http://bits.blogs.nytimes.com/2009/09/21/netflix-awards-1-million-prize-and-starts-a-new-contest/?hp

The FDA and social media

The FDA, like the FTC, is preparing to establish guidelines about using social media for promotional purposes (for products under its purview) --
http://www.npr.org/blogs/health/2009/09/fda.html

This is how Ford does it

This is a good blog post on how Ford utilizes social media in its promotional efforts --
http://www.clickz.com/3635034

Integrating social media with the rest of the promotion mix

This is an interesting article about integrating social media with the rest of the promotion mix, as opposed to treating it as a stand-alone vehicle --

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113964

How to get re-tweeted on Twitter

This is an interesting article from Fast Company on how to get re-tweeted on Twitter --
http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter

Ford, Papa Johns, Levi Strauss & Chevron use social media in their promotion mixes

This Courier Journal article addresses how Ford, Papa Johns, Levi Strauss, and Chevron are incorporting social media into their promotion mixes --
http://www.courier-journal.com/article/20090919/BUSINESS/909190352/-1/Category=search

Buying Facebook friends & Twitter followers

I'm not sure what I think of the practice described in this blog post:
http://www.economist.com/displaystory.cfm?story_id=14460087&fsrc=nwl

Men vs. women on social media

This post provides some interesting insights about how people use social media, including gender deifferences --
http://hbswk.hbs.edu/item/6156.html

This is an interesting quote from the article:

"Corporate marketers by and large struggle with how to use social networking sites to reach potential customers ... The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site ... To be successful, you need to shift your mindset from social media to social strategy."