Friday, February 29, 2008

This Adweek article suggests that traditional advertising agencies may not be doing a good job of incorporating consumer-generated media into the promotional mix. Could there be some career opportunities here for those who are able to get ahead of the knowledge curve?
http://www.adweek.com/aw/content_display/news/digital/e3id13cf7c770b633b60456549756b829bc

Tuesday, February 26, 2008

This company uses "crowdsourcing" to develop new products --
http://adage.com/article?article_id=125285
Online chatter alone doesn't necessarily lead to increased sales --
http://adage.com/digital/article?article_id=125340
In this video, the speakers talk about the "three screens" of your digital life -- PC, TV, and cell phone. The idea is to integrate the three. http://alwayson.goingon.com/permalink/post/23642
This classical music artist is putting her music on the Internet for all to hear. The hope is that more people will become interested in classical music in general, and her classical music in particular. She is also performing in nontraditional venues to, again, expose more people to her work. Sounds like a "market expansion" strategy to me (if you remember your Principles of Marketing class).
http://www.npr.org/templates/story/story.php?storyId=19352442&sc=emaf
It looks like many of the music industry's magazines will have to go to an "online only" format if they are to survive. This seems to be particularly true for those having a relatively narrow readership as opposed to a Rolling Stone type of magazine with a broader readership.
http://www.npr.org/templates/story/story.php?storyId=19357366&sc=emaf

Monday, February 25, 2008

Here is a list of 6 ways to identify the top blogs in a given area --
http://www.readwriteweb.com/archives/identify_top_blogs.php
On the other hand, going to Google's Blog Search and typing in your subject also seems to work well. Technorati.com's "Blogger Central" also seems to return a good list of highly rated blogs.

Thursday, February 21, 2008

Check out Neilsen's "Brand Pulse" product -- http://nielsenbuzzmetrics.com/brandpulse
Thanks to Sarah Wells for submitting this excellent overview of CGM --

http://www.designdepot.com.sg/newsletter/interact_jan07.pdf

I particularly like one of the statements near the end "Ultimately awareness (talk) leads to enquiry (traffic) which leads to sales (profits)."

Thursday, February 7, 2008

This post discusses placing advertisements in video games.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=75970&Nid=39127&p=911887
This post discusses companies that used new media successfully, companies that used it unsuccessfully, and at least one possible ethical breach.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=75975&Nid=39127&p=911887
This post discusses the use of social media as an alternative to advertising during times of recession.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=75979&Nid=39127&p=911887

Wednesday, February 6, 2008

Tuesday, February 5, 2008

This link takes you to a tool that will grade a website. It evaluates things like metadata tags, headings used, and images used.

http://www.websitegrader.com/

By the way, this "Marketing And The New Media" blog scored 50 out of a possible 100 points.

Friday, February 1, 2008

This note comes from Devin Wilber -- "Here is a site that uses 'crowdsourcing' to work on projects submitted by users. A user submits their idea, the 'crowd' builds and tests the ideas, and the original submitter reaps the rewards. Web 2.0 and consumer generated media in action!

http://www.cambrianhouse.com/

Thanks for bringing this to my attention, Devin!