Thanks to Emanuel Rosen for posting the link to this interesting post on Facebook. The research the article talks about asks whether online and offline WOM mirror one another.
http://www.mediabizbloggers.com/media-biz-bloggers/111949889.html
Thursday, December 16, 2010
Monday, December 6, 2010
Best Buy and social media
This Business Week article discusses how Best Buy's Brian Dunn uses social media.
http://www.businessweek.com/magazine/content/10_50/b4207104653437.htm
http://www.businessweek.com/magazine/content/10_50/b4207104653437.htm
Tuesday, November 23, 2010
Replacing the "marketing funnel" with the "consumer decision journey"
Replacing the "marketing funnel" with the "consumer decision journey," courtesy of David Edelman of McKinsey & Company and his article in Harvard Business Review.
http://hbr.org/2010/12/branding-in-the-digital-age/ar/1
http://hbr.org/2010/12/branding-in-the-digital-age/sb1
http://hbr.org/2010/12/branding-in-the-digital-age/ar/1
http://hbr.org/2010/12/branding-in-the-digital-age/sb1
Friday, November 12, 2010
Amazon leverages customer reviews
This Bloomberg Businessweek story talks about how Amazon.com leverages customer reviews.
http://teachthe4ps.com/ZG
http://teachthe4ps.com/ZG
Recommendations from people you know still rule the day
Recommendations from friends and acquaintances still rule the day in terms of driving sales.
http://teachthe4ps.com/2t
http://teachthe4ps.com/2t
Companies are leveraging online reviews
This Wall Street Journal article provides some good insights about how companies are leveraging the online reviews.
http://teachthe4ps.com/Xl
http://teachthe4ps.com/Xl
Nice excerpt from Basic Marketing by Perreault, Cannon & McCarthy
This is a nice excerpt from the latest edition of Basic Marketing by Perreault, Cannon & McCarthy. It is taken from the blog that accompanies the book.
http://teachthe4ps.com/wp-content/uploads/2010/11/Publicity-Section-Sample-Pages-Basic-Marketing-18e2.pdf
http://teachthe4ps.com/wp-content/uploads/2010/11/Publicity-Section-Sample-Pages-Basic-Marketing-18e2.pdf
adding Google Analytics to your Facebook page
According to this blog post, Google Analytics can be added to your Facebook page, but it is a little complicated.
http://www.socialmediaexaminer.com/how-to-add-google-analytics-to-your-facebook-fan-page/
http://www.socialmediaexaminer.com/how-to-add-google-analytics-to-your-facebook-fan-page/
Social media and b2b
These articles talk about how b2b companies are using social media.
http://teachthe4ps.com/aQQ
http://teachthe4ps.com/t0u
http://teachthe4ps.com/cIz
http://teachthe4ps.com/aQQ
http://teachthe4ps.com/t0u
http://teachthe4ps.com/cIz
factors that motivate people to seek and share information
This study identifies factors that motivate people, women in this case, to seek and share information via word-of-mouth or word-of-keyboard.
http://teachthe4ps.com/aQQ
http://teachthe4ps.com/aQQ
Friday, October 22, 2010
Pepsi Refresh
Pepsi seems to have defined "the bigger conversation" around the "Pepsi Refresh" theme:
http://www.refresheverything.com/blog/2010/10/21/facebook-chat-friday-oct-22nd-with-ben-jervey/
http://www.refresheverything.com/blog/2010/10/21/facebook-chat-friday-oct-22nd-with-ben-jervey/
Thursday, October 7, 2010
Social Media Debacles
This is an interesting presentation on social media debacles:
http://www.slideshare.net/socialmediainfluence/social-media-screw-ups?from=ss_embed
http://www.slideshare.net/socialmediainfluence/social-media-screw-ups?from=ss_embed
Tuesday, September 28, 2010
Clorox's Social Media Strategy
Thanks to Edie Busija for calling this to my attention. It is a great overview of Clorox's social media strategy.
http://www.socialmediaexaminer.com/how-clorox-engages-customers-with-its-social-media-community/
http://www.socialmediaexaminer.com/how-clorox-engages-customers-with-its-social-media-community/
Monday, June 14, 2010
Local search optimization
Thanks to Fred Miller for forwarding this great primer on local search optimization!
http://www.wilsonweb.com/local/basu-local-seo-intro.htm
http://www.wilsonweb.com/local/basu-local-seo-intro.htm
Tuesday, June 1, 2010
Free social media resources
Thanks to Edie Busija for forwarding these links to free social media resources. They are quite good!
http://www.chrisbrogan.com/20-free-ebooks-about-social-media/
http://www.chrisbrogan.com/20-free-ebooks-about-social-media/
Legal ramifications of online venting
Venting online about companies you don't like can result in a lawsuit. Lots of 1st amendment issues here.
http://www.nytimes.com/2010/06/01/us/01slapp.html?src=tptw
http://www.nytimes.com/2010/06/01/us/01slapp.html?src=tptw
Friday, May 21, 2010
Social media and privacy
Thanks to Gill Welsch for forwarding this post about potential privacy violations committed by Facebook and other social media venues.
http://online.wsj.com/article/SB10001424052748704513104575256701215465596.html?mod=dist_smartbrief
http://online.wsj.com/article/SB10001424052748704513104575256701215465596.html?mod=dist_smartbrief
Social media tools for college students
Thanks to LaDonna Mccuan for sharing this link about social media tools for college students. Identifies social media tools for sharing notes developing presentations, etc. Good information!
http://www.usnews.com/articles/education/best-colleges/2010/05/12/5-social-media-tools-for-college-students.html
http://www.usnews.com/articles/education/best-colleges/2010/05/12/5-social-media-tools-for-college-students.html
Friday, May 7, 2010
Word-of-mouth in China
According to this Harvard Business Review blog, word-of-mouth seems to be particularly important to the Chinese market:
http://blogs.hbr.org/cs/2010/04/the_power_of_word-of-mouth_in.html
Thanks to Emanuel Rosen for posting this to Facebook.
http://blogs.hbr.org/cs/2010/04/the_power_of_word-of-mouth_in.html
Thanks to Emanuel Rosen for posting this to Facebook.
Tuesday, April 27, 2010
How Companies are Using Social Media to Make Money
This is an excellent video on how companies are using social media to make money. Thanks to Ryan Schuler for posting this to the MSU Marketing Majors & Alumni Facebook group's wall.
http://www.youtube.com/watch?v=gMcnDfp_SJg
http://www.facebook.com/home.php?#!/group.php?gid=2264824661
http://www.youtube.com/watch?v=gMcnDfp_SJg
http://www.facebook.com/home.php?#!/group.php?gid=2264824661
Pew Report on use of the Internet to access govt information & services
This is an interesting study by Pew Internet on how Americans use the Internet to access government information and services. Thanks to Linda Bartnik for forwarding it.
http://pewinternet.org/Reports/2010/Government-Online.aspx?r=1
http://pewinternet.org/Reports/2010/Government-Online.aspx?r=1
Urbane Apartments case study
This is an excellent case study about how Urbane Apartments in Royal Oak, Michigan uses social media to build its brand. Thanks to LaDonna McCuan for forwarding it to me.
http://www.entrepreneur.com/magazine/entrepreneur/2010/may/205992.html
http://www.entrepreneur.com/magazine/entrepreneur/2010/may/205992.html
Thursday, April 22, 2010
Peer Influence Analysis
This Forrester Research influenced post talks about Peer Influence Analysis - how a relatively small proportion of the social media people create a disproportionate number of product and brand impressions. Thanks to Emanuel Rosen for calling this to my attention through a Facebook status update.
http://blogs.forrester.com/augie_ray/10-04-20-peer_influence_analysis_what_it_how_marketers_use_it
http://blogs.forrester.com/augie_ray/10-04-20-peer_influence_analysis_what_it_how_marketers_use_it
Wednesday, April 21, 2010
Interesting post on word-of-mouth
This is an interesting post on word-of-mouth communication. It goes along nicely with the McKinsey article posted below.
http://miroslodki.wordpress.com/2009/08/26/the-measurement-of-whispers/
http://miroslodki.wordpress.com/2009/08/26/the-measurement-of-whispers/
Tuesday, April 20, 2010
Social Media Coordinator position with Southwest Airlines
Social Media's role in marketing is growing very rapidly and more and more of these positions are opening up. Thanks to Stephanie Elder, Bob Lochte, and Celia Wall for calling this position to my attention. There seems to be more and more of these positions out... there.
https://www.swajobs.com/ci20/index.jsp?locale=en_US&applicationName=swaExtCI&POSTING_ID=28072562&SEQ=jobDetails
https://www.swajobs.com/ci20/index.jsp?locale=en_US&applicationName=swaExtCI&POSTING_ID=28072562&SEQ=jobDetails
McKinsey article on word-of-mouth
This is an excellent article from the McKinsey Quarterly on word-of-mouth. You have to register to get the article, but it's worth the effort.
https://www.mckinseyquarterly.com/Marketing/Strategy/A_new_way_to_measure_word-of-mouth_marketing_2567
https://www.mckinseyquarterly.com/Marketing/Strategy/A_new_way_to_measure_word-of-mouth_marketing_2567
Tuesday, April 13, 2010
Finish Line - Social Media Coordinator position
SOCIAL MEDIA COORDINATOR
JOB ID: CH20100902-10893
DESCRIPTION:
This purpose of this position is to coordinate Finish Line’s presence in social media/Internet communities, including blogs, message boards, email discussion groups, Twitter, LinkedIn, Facebook, MySpace, and other Finish Line-branded communities to generate awareness, opportunities, and more effectively connect with customers. It will also be responsible for on site presentation of community.
Duties:
• Assists in the development of Finish Line’s social media strategy, including audience, objectives, and strategy.
• Monitors external blogs, social networking sites and forums and participates in the conversation as needed.
• Manages social media tools, and remains current on the use of emerging tools and their applicability to Finish Line.
• Identification of 3rd party vendors to facilitate objectives.
• Identifies evangelists and actively suggests content derived from unique stores and interesting people that could be used for marketing content assets.
• Traffics communication in order to respond on a timely basis to visitor questions.
• Uses social media tools to reach new audiences across various platforms to increase product and brand awareness.
• Plans, writes, and edits web content for social media and other communication tools.
• Tracks and analyzes the effectiveness of Finish Line’s social media communications initiatives.
• Works flexible hours to assist in achieving efficient coverage monitoring various sites.
Qualifications
This position requires a Bachelor’s degree from a 4-year college or university or its equivalent. A major in Communications, Marketing, or a related field is preferred. Must be well-versed in various social spaces/communities, including their purpose, business objectives, demographics, growth capabilities and functionality. Experience with Web 2.0 and social media networking tools, including developing and executing a social media strategy, and knowledge of leveraging blog planning and posting, and community development and management. Must be an effective communicator with internal and external individuals at all levels. This includes spoken, written, electronic, and presentation skills. Communication should be consistently constructive and professional.
Computer Skills:
Should have intermediate knowledge and abilities with Microsoft Office products; strong knowledge of computer and web/digital technologies, software, and applications; and strong understanding of file management.
REQUIREMENTS:
Area(s) of Interest Marketing
Education Bachelors Degree
Job Type Full Time
Location Indiana (IN)
Job Level Experienced (Non-Manager)
JOB ID: CH20100902-10893
DESCRIPTION:
This purpose of this position is to coordinate Finish Line’s presence in social media/Internet communities, including blogs, message boards, email discussion groups, Twitter, LinkedIn, Facebook, MySpace, and other Finish Line-branded communities to generate awareness, opportunities, and more effectively connect with customers. It will also be responsible for on site presentation of community.
Duties:
• Assists in the development of Finish Line’s social media strategy, including audience, objectives, and strategy.
• Monitors external blogs, social networking sites and forums and participates in the conversation as needed.
• Manages social media tools, and remains current on the use of emerging tools and their applicability to Finish Line.
• Identification of 3rd party vendors to facilitate objectives.
• Identifies evangelists and actively suggests content derived from unique stores and interesting people that could be used for marketing content assets.
• Traffics communication in order to respond on a timely basis to visitor questions.
• Uses social media tools to reach new audiences across various platforms to increase product and brand awareness.
• Plans, writes, and edits web content for social media and other communication tools.
• Tracks and analyzes the effectiveness of Finish Line’s social media communications initiatives.
• Works flexible hours to assist in achieving efficient coverage monitoring various sites.
Qualifications
This position requires a Bachelor’s degree from a 4-year college or university or its equivalent. A major in Communications, Marketing, or a related field is preferred. Must be well-versed in various social spaces/communities, including their purpose, business objectives, demographics, growth capabilities and functionality. Experience with Web 2.0 and social media networking tools, including developing and executing a social media strategy, and knowledge of leveraging blog planning and posting, and community development and management. Must be an effective communicator with internal and external individuals at all levels. This includes spoken, written, electronic, and presentation skills. Communication should be consistently constructive and professional.
Computer Skills:
Should have intermediate knowledge and abilities with Microsoft Office products; strong knowledge of computer and web/digital technologies, software, and applications; and strong understanding of file management.
REQUIREMENTS:
Area(s) of Interest Marketing
Education Bachelors Degree
Job Type Full Time
Location Indiana (IN)
Job Level Experienced (Non-Manager)
Monday, April 5, 2010
Using Tweets to predict movie ticket sales
Looks like Tweets are good predictors of movie ticket sales.
http://www.fastcompany.com/1604125/twitter-predicts-box-office-sales-better-than-anything-else
http://www.fastcompany.com/1604125/twitter-predicts-box-office-sales-better-than-anything-else
Friday, April 2, 2010
This is how Apple does it
This post describes Apple's use of social media.
http://www.thebigmoney.com/blogs/facebook-status/2010/03/31/why-doesn-t-apple-have-facebook-page
http://www.thebigmoney.com/blogs/facebook-status/2010/03/31/why-doesn-t-apple-have-facebook-page
Monday, March 22, 2010
A social media marketing strategy framework
This is a good framework for developing and communicating your social media marketing strategy:
http://expansionplus.com/impr/social-media.html
http://expansionplus.com/impr/social-media.html
B2B and social media: some interesting thoughts
Here are some interesting thoughts about how B2B companies can utilize social media.
http://www.proactivereport.com/c/research/social-media-affecting-btob-buying-behavior/
http://www.slideshare.net/G3Com/inside-the-mind-of-the-b2-b-buyer
http://www.proactivereport.com/c/research/social-media-affecting-btob-buying-behavior/
http://www.slideshare.net/G3Com/inside-the-mind-of-the-b2-b-buyer
Thursday, March 18, 2010
Insurance agents are using social media
Insurance agents working for State Farm and other companies are using social media to network with clients and potential clients.
http://tinyurl.com/ybwyrhz
http://tinyurl.com/ybwyrhz
Wednesday, March 17, 2010
Reuters' social media guidelines
Reuters social media guidelines came to my attention in a GasPedal [news@gaspedal.com] posting.
http://blogs.reuters.com/fulldisclosure/2010/03/10/social-media-some-principles-and-guidelines/
http://handbook.reuters.com/index.php/Reporting_from_the_internet#Social_media_guidelines
http://blogs.reuters.com/fulldisclosure/2010/03/10/social-media-some-principles-and-guidelines/
http://handbook.reuters.com/index.php/Reporting_from_the_internet#Social_media_guidelines
Some entrepreneurs are questioning the value of social media
According to this Wall Street Journal article, some entrepreneurs are questioning the value of social media. Some of their concerns are probably justified. However, I strongly suspect that many of them are not getting the results they want because they don't know how to use social media appropriately. There are certainly lots of examples of poorly done social media out there.
http://online.wsj.com/article/SB10001424052748703909804575123691040422082.html
http://online.wsj.com/article/SB10001424052748703909804575123691040422082.html
Monday, March 8, 2010
Social media in Kentucky K-12 schools
This Courier-Journal articles discusses the use of social media in Kentucky's K-12 schools.
http://www.courier-journal.com/article/20100307/NEWS0105/3070349/Social+networking++A+new+tool+allowed+in+the+classroom
http://www.courier-journal.com/article/20100307/NEWS0105/3070349/Social+networking++A+new+tool+allowed+in+the+classroom
Monday, March 1, 2010
B2B guidelines from Marketo
These are excellent guidelines for using social media in a B2B context, courtesy of Marketo:
http://blog.marketo.com/
http://blog.marketo.com/
Thursday, February 25, 2010
Facebook Groups vs. Facebook Fan Pages
This is a good post that compares Facebook Groups with Facebook Fan Pages and provides insight into which might be best for your specific needs:
http://mashable.com/2009/05/27/facebook-page-vs-group/
http://mashable.com/2009/05/27/facebook-page-vs-group/
Social Media Monitoring
This site contains great information on the monitoring of social media results:
http://www.socialmediamonitoring.ca/
http://www.socialmediamonitoring.ca/
B2B social media blog
This multi-author blog does a good job of addressing social media in a B2B environment:
http://socialmediab2b.com/
http://socialmediab2b.com/
Graco uses social media to recall a product
Check out this Christian Science Monitor article to see how Graco used social media to help recall its strollers:
http://www.csmonitor.com/Money/2010/0121/Moms-a-Twitter-over-Graco-s-stroller-recall-response
http://www.csmonitor.com/Money/2010/0121/Moms-a-Twitter-over-Graco-s-stroller-recall-response
Facebook's guidelines for sweepstakes, contests, competitions, etc.
Facebook has developed a set of guidelines that address the area of "promotions," which focus primarily on such things as sweepstakes, contests, and competitions.
http://www.insidefacebook.com/2010/02/23/6-tips-for-running-promotions-within-facebooks-guidelines/
http://www.facebook.com/promotions_guidelines.php
http://www.insidefacebook.com/2010/02/23/6-tips-for-running-promotions-within-facebooks-guidelines/
http://www.facebook.com/promotions_guidelines.php
Tuesday, February 9, 2010
Google's Buzz
Google's newest asnwer to Facebook is Buzz:
http://news.bbc.co.uk/2/hi/technology/8506148.stm
http://www.google.com/buzz
http://news.bbc.co.uk/2/hi/technology/8506148.stm
http://www.google.com/buzz
Ping's list of supported networks
This is Ping's list of supported social networks. You can use Ping to update all of them at once.
http://ping.fm/networks/
http://ping.fm/networks/
Monday, February 8, 2010
Excellent social media examples
Here are some excellent examples of how companies use social media:
http://www.thesocialorganization.com/social-media-examples.html
http://www.thesocialorganization.com/social-media-examples.html
Traveler's Survey on social media in the workplace
This Travelers Insurance survey indicates that two-thirds companies either do not have a socila media policy in place, or do not have a social media policy that their employees know about.
http://investor.travelers.com/phoenix.zhtml?c=177842&p=irol-newsArticle&ID=1325061&highlight=
http://investor.travelers.com/phoenix.zhtml?c=177842&p=irol-newsArticle&ID=1325061&highlight=
Social media and banking
This blog post talks about social media's use in the financial services industry:
http://socialmediabanking.blogspot.com/2009/11/social-media-related-regulatory.html
http://socialmediabanking.blogspot.com/2009/11/social-media-related-regulatory.html
Social media for healthcare & financial services
This blog post identifies some social media venues for healthcare & financial services firms.
http://smartblogs.com/socialmedia/2010/02/08/despite-regulation-cool-things-are-brewing-in-healthcare-and-finance/
http://smartblogs.com/socialmedia/2010/02/08/despite-regulation-cool-things-are-brewing-in-healthcare-and-finance/
Friday, February 5, 2010
A "Tweet" plan?
Here's an interesting idea ... a "Tweet" plan:
http://www.socialmediaexaminer.com/8-simply-steps-to-growing-a-quality-twitter-following/
http://www.socialmediaexaminer.com/8-simply-steps-to-growing-a-quality-twitter-following/
How Dunkin' Donuts uses fan photos
This is an interesting post about Dunkin' Donuts' use of fan photos:
http://www.clickz.com/3636383
http://www.clickz.com/3636383
Bloggng trends
Interesting post on trends in blogging:
http://smartblogs.com/socialmedia/2010/02/04/are-you-going-overboard-with-social-studies/
http://smartblogs.com/socialmedia/2010/02/04/are-you-going-overboard-with-social-studies/
How to listen with Twitter
This is a good overview of how to follow comments about your product, service, or company on Tiwtter:
http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php
http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php
Social media & story telling
This is an interesting post on using social media to tell customers' stories:
http://smartblogs.com/socialmedia/2010/02/04/live-from-social-media-week-3-secrets-to-social-storytelling/
http://smartblogs.com/socialmedia/2010/02/04/live-from-social-media-week-3-secrets-to-social-storytelling/
IBM's social media guidelines
IBM's social media guidelines:
http://www.ibm.com/blogs/zz/en/guidelines.html
http://www.ibm.com/blogs/zz/en/guidelines.html
"Millenials" use of social media
Here is some interesting data on "millenials" use of various forms of social media:
http://pewresearch.org/millennials/
http://pewresearch.org/millennials/
Thursday, February 4, 2010
Company social media policies
According to this post, most companies don't have a social media policy ... perhaps they need one?
http://mashable.com/2010/02/03/social-networking-policy/
http://mashable.com/2010/02/03/social-networking-policy/
Wednesday, January 27, 2010
Facebook conversion tracking tool
Facebook is experimenting with a tool that will track clicks from Facebook advertisements all the way through to purchase. Thus, it will answer the question, "How much revenue are we getting out of this advertising?"
Thanks to Theresa Flaherty for posting this link to LinkedIn!
http://www.mediapost.com/?fa=Articles.showArticle&art_aid=121357
Thanks to Theresa Flaherty for posting this link to LinkedIn!
http://www.mediapost.com/?fa=Articles.showArticle&art_aid=121357
Friday, January 22, 2010
Social media governance
This is an excellent website on social media governance:
http://socialmediagovernance.com/policies.php
http://socialmediagovernance.com/policies.php
Thursday, January 21, 2010
Social media and brands
This is an interesting post about "social media implications for brands in 2010" --
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3ifeb9b7d8f4cd52bc446285c8e2330f1f?imw=Y
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3ifeb9b7d8f4cd52bc446285c8e2330f1f?imw=Y
Wednesday, January 20, 2010
The Role of Traditional Media
I'm not sure if this is good news or bad news for traditional news media ...
http://www.journalism.org/analysis_report/how_news_happens
http://www.journalism.org/analysis_report/how_news_happens
Tuesday, January 19, 2010
Addition to the social technogoraphics profile
A new category on the social technographics profile -- conversationalists.
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
Thursday, January 14, 2010
Is mobile the new frontier?
Mobile seems to be the new frontier for digital marketing --
http://www.clickz.com/3636125?utm_source=feedburner
http://www.clickz.com/3636125?utm_source=feedburner
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