This Forrester Research influenced post talks about Peer Influence Analysis - how a relatively small proportion of the social media people create a disproportionate number of product and brand impressions. Thanks to Emanuel Rosen for calling this to my attention through a Facebook status update.
http://blogs.forrester.com/augie_ray/10-04-20-peer_influence_analysis_what_it_how_marketers_use_it
Thursday, April 22, 2010
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