The SAMMY Awards are for Social Advertising, Media and Marketing Awards. Check them out at:
http://www.sammyawards.com/
Saturday, December 24, 2011
Thursday, December 22, 2011
How BlenTec calculates social media ROI
This article from Internet Retailer shows how BlenTec calculates return on its social media investment.
http://www.internetretailer.com/2011/12/21/blendtec-shows-how-measure-effects-social-marketing
http://www.internetretailer.com/2011/12/21/blendtec-shows-how-measure-effects-social-marketing
Friday, December 16, 2011
Mashable's list of new media jobs
See Mashable's list of new media jobs at
http://jobs.mashable.com/a/all-jobs/list
http://jobs.mashable.com/a/all-jobs/list
The Duct Tape Marketing blog addresses geo-location targeting
Duct Tape Marketing on credit card companies and geo-location targeting:
http://www.ducttapemarketing.com/blog/2011/12/16/will-credit-card-companies-cash-in-on-couponless-geo-location-targeting/
http://www.ducttapemarketing.com/blog/2011/12/16/will-credit-card-companies-cash-in-on-couponless-geo-location-targeting/
Mobile Website tips from Mashable
Mashable provides good tips on mobile websites in the post below:
http://mashable.com/2011/12/16/mobile-website-tips/
http://mashable.com/2011/12/16/mobile-website-tips/
Friday, December 9, 2011
Peak Sales on "How to Make Friends and Influence People in Social Media"
Dale Carnegie's How To Win Friends and Influence People has been one of my favorite business books for many years. Salesforce recruiting firm Peak Sales does an excellent job of applying Dale Carnegie's principles to the world of social media in "How to Make Friends and Influence People in Social Media."
http://www.peaksalesrecruiting.com/how-to-make-friends-and-influence-people-in-social-media/
http://www.peaksalesrecruiting.com/how-to-make-friends-and-influence-people-in-social-media/
Monday, December 5, 2011
Augmented reality
Perhaps "augmented reality" is the next big thing in retailing?
Lego store augmented reality
http://www.youtube.com/watch?v=-N85srjA-GQ&feature=related
Grocery and clothing store augmented reality
http://www.youtube.com/watch?v=XZ5_q2k55Mk
Clothing store augmented reality
http://www.youtube.com/watch?v=kYpxpgyCcns
Augmented reality in South Korea
http://www.youtube.com/watch?feature=player_embedded&v=fGaVFRzTTP4
CommonCraft video explantation
http://www.youtube.com/watch?v=D-A1l4Jn6EY
Lego store augmented reality
http://www.youtube.com/watch?v=-N85srjA-GQ&feature=related
Grocery and clothing store augmented reality
http://www.youtube.com/watch?v=XZ5_q2k55Mk
Clothing store augmented reality
http://www.youtube.com/watch?v=kYpxpgyCcns
Augmented reality in South Korea
http://www.youtube.com/watch?feature=player_embedded&v=fGaVFRzTTP4
CommonCraft video explantation
http://www.youtube.com/watch?v=D-A1l4Jn6EY
Thursday, December 1, 2011
Good info on business blogging from Hubspot
This e-book on business blogging from Hubspot is short, to-the-point, and worth a read:
http://www.hubspot.com/introduction-to-business-blogging-download/?guid=24ac8179-5d18-4a85-9019-2f24947cc770&submissionGuid=8b692b9a-83f1-4ca9-ac49-9d0a8b9d79c1
http://www.hubspot.com/introduction-to-business-blogging-download/?guid=24ac8179-5d18-4a85-9019-2f24947cc770&submissionGuid=8b692b9a-83f1-4ca9-ac49-9d0a8b9d79c1
Tuesday, November 29, 2011
Sales and marketing has yet to tap into digital's true power
Sales and marketing people have not yet tapped the full power of digital communications.
http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/What_marketers_say_about_working_online_McKinsey_Global_Survey_results_2892
http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/What_marketers_say_about_working_online_McKinsey_Global_Survey_results_2892
Friday, November 25, 2011
Groupon can work for small businesses but...
Apparently, Groupon offers can work for small businesses ...but you must be prepared to hold up your end of the bargain.
http://mashable.com/2011/11/23/groupon-cupcakes/
http://mashable.com/2011/11/23/groupon-cupcakes/
Tuesday, November 22, 2011
Has Facebook made the world smaller?
This Mashable post suggests that Facebook may have made the world smaller by changing the "6 degrees of separation" to only "4 degrees of separation."
http://mashable.com/2011/11/22/facebook-six-degrees/
http://mashable.com/2011/11/22/facebook-six-degrees/
"Augmented Reality" by Layar
"Augmented Reality" by Layar appears to be very cool!
http://www.youtube.com/watch?v=b64_16K2e08
http://www.youtube.com/watch?v=HW9gU_4AUCA
http://www.youtube.com/watch?v=b64_16K2e08
http://www.youtube.com/watch?v=HW9gU_4AUCA
Tuesday, November 15, 2011
"Brandjacking" of Bank of America on Google+
This post talks about how Bank of America has been "brandjacked" on Google+.
http://idealab.talkingpointsmemo.com/2011/11/bank-of-americas-google-plus-page-appears-brandjacked.php
http://idealab.talkingpointsmemo.com/2011/11/bank-of-americas-google-plus-page-appears-brandjacked.php
CouponFactory.com
Check out the 5th item from the top about coupon factory.
http://adage.com/article/special-report-media-vanguard-awards/media-vanguard-awards-marketer-media-spotlight/230923/
As the text indicates, “CouponFactory is about keeping things easy -- for marketers and for consumers. The turn-key system, which Rockfish Interactive launched in April, allows marketers to create and distribute digital coupons using simple templates, and then embed them anywhere (including Facebook); consumers can print them out without special software -- and whenever the coupons are redeemed, CouponFactory serves up rich analytics that can be used to tweak future campaigns. National brands using CouponFactory so far include Schick, Mentos, Mott's, Glade, Boston Market and Tyson.”
http://adage.com/article/special-report-media-vanguard-awards/media-vanguard-awards-marketer-media-spotlight/230923/
As the text indicates, “CouponFactory is about keeping things easy -- for marketers and for consumers. The turn-key system, which Rockfish Interactive launched in April, allows marketers to create and distribute digital coupons using simple templates, and then embed them anywhere (including Facebook); consumers can print them out without special software -- and whenever the coupons are redeemed, CouponFactory serves up rich analytics that can be used to tweak future campaigns. National brands using CouponFactory so far include Schick, Mentos, Mott's, Glade, Boston Market and Tyson.”
Wednesday, November 9, 2011
Case studies from SocialMedia.org
These case studies from SocialMedia.org are quite helpful:
http://www.socialmedia.org/blog/big-list-case-studies/social-media-case-studies-from-amway-radioshack-volkswagen-and-12-more/
http://www.socialmedia.org/blog/big-list-case-studies/social-media-case-studies-from-amway-radioshack-volkswagen-and-12-more/
Hubspot's e-book on "How to Use Google+ for Business"
Hubspot is offering an e-book on "How to Use Google+ for Business."
http://www.hubspot.com/how-to-use-google-plus-for-business?source=20111109-email-l-googleplus-business-ebook
http://www.hubspot.com/how-to-use-google-plus-for-business?source=20111109-email-l-googleplus-business-ebook
More great tips from Socialbakers
These are more great tips from Socialbakers:
http://www.socialbakers.com/
http://www.socialbakers.com/how-to/how-to-improve-your-social-media-presence-and-win-customers-for-years-to-come/
http://www.socialbakers.com/
http://www.socialbakers.com/how-to/how-to-improve-your-social-media-presence-and-win-customers-for-years-to-come/
Engaging customers with Facebook questions
Socialbakers provides some great ideas on how to engage customers with Facebook questions.
http://www.socialbakers.com/how-to/how-to-use-facebook-questions-to-increase-engagements-and-fans/
http://www.socialbakers.com/how-to/how-to-use-facebook-questions-to-increase-engagements-and-fans/
Monday, November 7, 2011
Hubspot's e-book on "How to Use LinkedIn for Business"
This e-book from Hubspot does a good job of describing how to use LinkedIn for business.
https://www.hubspot.com/Portals/53/docs/how-to-use-linkedin-for-business.pdf
https://www.hubspot.com/Portals/53/docs/how-to-use-linkedin-for-business.pdf
Tuesday, November 1, 2011
The use of social media by the Fortune 500 companies
These are interesting statistics about the Fortune 500 companies' use of social media.
http://www.marketingprofs.com/charts/2011/6271/fortune-500-adoption-of-social-media-slowing
http://www.marketingprofs.com/charts/2011/6271/fortune-500-adoption-of-social-media-slowing
GasPedal blog post on "How to respond to negative word of mouth."
This GasPedal blog post gives great advice on "How to respond to negative word of mouth."
http://gaspedal.com/blog/
#256: How to respond to negative word of mouth
Negative word of mouth happens to every company. Nobody is immune. But great brands have a plan that helps them convert a lot of the angry critics into happy fans. What you should do:
1. Act quickly
2. Be human
3. Write for the record
1. Act quickly
When a customer is upset, you need to act fast. A quick response (even if it's just to say, "I'm sorry, I hear you -- let me get back to you") helps soothe the original critic and also helps avoid an outbreak of more negative sentiment from others. It's common sense, but it's also been proven in studies: In one experiment, when a single table complained about food in a crowded restaurant, 26% of guests made similar complaints.
2. Be human
A canned response is worse than no response at all. Identify yourself, speak like a real person, and give them a way to follow-up with you. No frustrated customer has ever been won over with corporate speak, and there's no reason to expect it to start working anytime soon.
3. Write for the record
When you're responding -- especially in online forums -- remember that you're not just writing for the original critic, but for everyone else who reads it later. You want people to see that you tried to make things right. Even if you can't fix the problem, it's important to show that you're listening and that you care about keeping customers happy.
http://gaspedal.com/blog/
#256: How to respond to negative word of mouth
Negative word of mouth happens to every company. Nobody is immune. But great brands have a plan that helps them convert a lot of the angry critics into happy fans. What you should do:
1. Act quickly
2. Be human
3. Write for the record
1. Act quickly
When a customer is upset, you need to act fast. A quick response (even if it's just to say, "I'm sorry, I hear you -- let me get back to you") helps soothe the original critic and also helps avoid an outbreak of more negative sentiment from others. It's common sense, but it's also been proven in studies: In one experiment, when a single table complained about food in a crowded restaurant, 26% of guests made similar complaints.
2. Be human
A canned response is worse than no response at all. Identify yourself, speak like a real person, and give them a way to follow-up with you. No frustrated customer has ever been won over with corporate speak, and there's no reason to expect it to start working anytime soon.
3. Write for the record
When you're responding -- especially in online forums -- remember that you're not just writing for the original critic, but for everyone else who reads it later. You want people to see that you tried to make things right. Even if you can't fix the problem, it's important to show that you're listening and that you care about keeping customers happy.
Sunday, October 30, 2011
Linking social media activities to revenue
This SmartBlogs guest post by Eva Schmatz, president of market research firm Summus, Limited, argues that the best way to justify the social media's use to the C-suite is to focus on cost savings through customer service. According to the post, "The communications benefits will then follow."
I'm not sure I fully agree, but I do recognize that cost justifying the use of social media by making a direct link to revenue generation is an uphill battle at best. It is interesting to note that the challenge of linking actions to revenue is similar for traditional media advertising and public relations efforts.
http://smartblogs.com/socialmedia/2011/10/28/how-to-make-the-business-case-for-social-media/
I'm not sure I fully agree, but I do recognize that cost justifying the use of social media by making a direct link to revenue generation is an uphill battle at best. It is interesting to note that the challenge of linking actions to revenue is similar for traditional media advertising and public relations efforts.
http://smartblogs.com/socialmedia/2011/10/28/how-to-make-the-business-case-for-social-media/
Tuesday, October 25, 2011
Google provides data to governments
According to this Mashable post, the US and other countries request, and receive, data from Google.
http://mashable.com/2011/10/25/us-data-google/
http://mashable.com/2011/10/25/us-data-google/
Sunday, October 23, 2011
800 million active Facebook users
It looks like Facebook is up to 800 million active users according to this Mashable post. It also contains a number of other interesting, and important, statistics.
http://mashable.com/2011/10/21/facebook-infographic/
http://mashable.com/2011/10/21/facebook-infographic/
Wednesday, October 19, 2011
12 social media tools for business
Here are some interesting social media tools that can be used by businesses, courtest of Social Media Examiner. Thanks to Dr. Joy Roach for posting the link to the MSU Marketing majors and alumni Facebook group.
http://www.socialmediaexaminer.com/12-social-media-tools-recommended-by-the-pros/
http://www.socialmediaexaminer.com/12-social-media-tools-recommended-by-the-pros/
Friday, October 14, 2011
Facebook and Small Businesses
RT: Joy Roach -- Interesting article about small businesses and Facebook from USA Today:
http://www.usatoday.com/tech/news/story/2011-09-16/facebook-small-business-sandberg/50419654/1
Thank you, Joy, for calling this to our attention.
Let me make the following points about the article:
* With 750 million Facebook users, it looks like Facebook is going to be in the middle of social media marketing for the forseeable future.
* This article provides the following excellent example of how small businesses can use Facebook advertising -- "A wedding photographer, for instance, could advertise just to women in a specific ZIP code who list on Facebook that they are engaged. A movie chain could talk just to film fans."
* This is another example from the article -- "Sarah Loveland, owner of Daddies Board Shop, a skateboard shop in Portland, Ore., began using paid advertising with Facebook in 2010, in hopes of growing her business more quickly. She targeted fans of extreme sports and friends of those who ride skateboards and longboards. The result: She says her business shot up, and she attributes much of it to Facebook."
* The article also suggests that 10,000 fans is a majic number for small businesses that want to grow and reach a wider community. I don't know if 10,000 is the right number, but it seems to be reasonable target.
http://www.usatoday.com/tech/news/story/2011-09-16/facebook-small-business-sandberg/50419654/1
Thank you, Joy, for calling this to our attention.
Let me make the following points about the article:
* With 750 million Facebook users, it looks like Facebook is going to be in the middle of social media marketing for the forseeable future.
* This article provides the following excellent example of how small businesses can use Facebook advertising -- "A wedding photographer, for instance, could advertise just to women in a specific ZIP code who list on Facebook that they are engaged. A movie chain could talk just to film fans."
* This is another example from the article -- "Sarah Loveland, owner of Daddies Board Shop, a skateboard shop in Portland, Ore., began using paid advertising with Facebook in 2010, in hopes of growing her business more quickly. She targeted fans of extreme sports and friends of those who ride skateboards and longboards. The result: She says her business shot up, and she attributes much of it to Facebook."
* The article also suggests that 10,000 fans is a majic number for small businesses that want to grow and reach a wider community. I don't know if 10,000 is the right number, but it seems to be reasonable target.
Thursday, October 13, 2011
Micro and Macro Conversions
Avinash Kaushik defines Macro and Micro Conversions in this blog post:
http://www.kaushik.net/avinash/excellent-analytics-tip-13-measure-macro-and-micro-conversions/
http://www.kaushik.net/avinash/excellent-analytics-tip-13-measure-macro-and-micro-conversions/
Wednesday, October 12, 2011
Occam's Razor post on social media metrics
This is an excellent blog post on social media metrics. Thanks to Daniel Fukuhara for calling it to my attention in our Social Media and Marketing class Facebook group.
http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
Tuesday, October 11, 2011
Content that goes viral
This is an excellent blog post on content that is likely to go viral:
http://socialtriggers.com/craft-contagious-content/
http://socialtriggers.com/craft-contagious-content/
A new measure of engagement from Facebook
The number of "Likes" has been seen as a key measure of engagement for Facebook pages. Now there is a new one - "People Talking About"
http://mashable.com/2011/10/09/top-facebook-brands-talking-about/?WT.mc_id=obinsite
http://mashable.com/2011/10/09/top-facebook-brands-talking-about/?WT.mc_id=obinsite
Monday, October 10, 2011
Optimizing social media for search engine optimization
This blog post from the Search Engine Marketing group provides excellent advice on optimizing social media for search engine optimization (SEO)
http://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7-popular-social-media-profiles-for-seo/
http://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7-popular-social-media-profiles-for-seo/
Wednesday, October 5, 2011
Social media and the organizational chart
Where do community managers (and other social media types) fit on the organizational chart? Do they fit in "the PR department? Marketing? Customer service? What skills do they need?" This blog post from WOMMA asks the question.
http://womma.org/word/2011/10/05/executives-and-community-managers-%E2%80%93-not-so-different/
http://womma.org/word/2011/10/05/executives-and-community-managers-%E2%80%93-not-so-different/
Social media data and anecdotes
This LA Times article provides some good data on the use of social media for marketing purposes and provides some anecdotes about companies that have successfully used it.
Thanks to our our former graduate student, Laeeq Khan, now completing his Ph.D. at Michigan State University, for forwarding it to Department Chair Dr. Terry Holmes.
http://www.latimes.com/business/la-fi-smallbiz-social-20111003,0,4430023.story?page=1
Thanks to our our former graduate student, Laeeq Khan, now completing his Ph.D. at Michigan State University, for forwarding it to Department Chair Dr. Terry Holmes.
http://www.latimes.com/business/la-fi-smallbiz-social-20111003,0,4430023.story?page=1
Monday, September 26, 2011
The market for services pertaining to social media
This blog post contains an excellent delineation of the market for services pertaining to social media. Thanks to Vili Auvinen for bringing it to my attention.
http://mashable.com/2011/07/31/social-media-overload-startups/
http://mashable.com/2011/07/31/social-media-overload-startups/
Monday, September 19, 2011
Ways to optimize your Facebook page
This Social Media Examiner post on "5 Ways to Optimize Your Facebook Page" is quite interesting:
http://www.socialmediaexaminer.com/5-ways-to-optimize-your-facebook-page/
http://www.socialmediaexaminer.com/5-ways-to-optimize-your-facebook-page/
Airlines' use of social media
This Mashable post contains great data about airlines' use of social media. Thanks to Vili Auvinen for calling it to my attention.
http://mashable.com/2011/09/16/airlines-social-media-infographic/
http://mashable.com/2011/09/16/airlines-social-media-infographic/
Friday, September 16, 2011
Fed Ex's Social Media Playbook
This Commercial Appeal article on Federal Express' "Social Media Playbook" is interesting:
http://www.commercialappeal.com/news/2011/sep/14/memphis-based-fedex-exec-discusses-companys-playbo/
http://www.commercialappeal.com/news/2011/sep/14/memphis-based-fedex-exec-discusses-companys-playbo/
Wednesday, September 14, 2011
AMA - engagement is now king
The introduction to this American Marketing Association webinar pretty much sums it up -- "Sales, marketing and customer service have changed incredibly over the past few years – engagement is now king. It’s no longer a question of “if” your customers are talking online, but 'when' and 'where.'"
http://www.marketingpower.com/ResourceLibrary/Pages/Webcasts/UnMarketing_Top_Tools_and_Techniques_for_Engaging_Your_Audience_Online_092711.aspx
http://www.marketingpower.com/ResourceLibrary/Pages/Webcasts/UnMarketing_Top_Tools_and_Techniques_for_Engaging_Your_Audience_Online_092711.aspx
Monday, September 12, 2011
Social media tutorials courtesy of "Exploring Social Media"
The following tutorials are provided by Exploring Social Media http://exploringsocialmedia.com/
9 Effective Ways to Use YouTube for Business http://exploringsocialmedia.com/9-effective-ways-to-use-youtube-for-business/
Popular, Free, and Easy Blogging Platforms http://exploringsocialmedia.com/popular-free-and-easy-blogging-platforms/
Groupon vs. LivingSocial: Who Wins the Battle of the Deals? http://exploringsocialmedia.com/groupon-vs-livingsocial-who-wins-the-battle-of-the-deals/
9 Effective Ways to Use YouTube for Business http://exploringsocialmedia.com/9-effective-ways-to-use-youtube-for-business/
Popular, Free, and Easy Blogging Platforms http://exploringsocialmedia.com/popular-free-and-easy-blogging-platforms/
Groupon vs. LivingSocial: Who Wins the Battle of the Deals? http://exploringsocialmedia.com/groupon-vs-livingsocial-who-wins-the-battle-of-the-deals/
Wednesday, September 7, 2011
Goals that can be accomplished with social media courtesy of "Mashable"
Thanks to Vili Auvinen for posting the link to this "Mashable" post to the "Murray State MKT 578 Social Media & Marketing Fall 2011" Facebook group (which I maintain for my class). Among other things, it contains a list of 12 broad goals that can be accomplished with social media. To me, it is one of the most useful blog posts I have seen lately.
http://mashable.com/2011/08/29/social-media-case-studies/
http://mashable.com/2011/08/29/social-media-case-studies/
Thursday, August 25, 2011
Centralized vs. decentralized social media for companies
Should organizations' social media efforts be centralized or decentralized? Interesting debate.
http://smartblogs.com/socialmedia/2011/08/24/who-handles-social-media-at-your-company/
http://smartblogs.com/socialmedia/2011/08/24/who-handles-social-media-at-your-company/
Sunday, August 14, 2011
Comparing the major social media platforms
Thanks to Ryan Schuler for forwarding this to me via LinkedIn. It is an excellent comparison of the major social media platforms.
http://mashable.com/2011/08/10/social-network-comparison/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable%2FSocialMedia+%28Mashable+%C2%BB+Social+Media+Feed%29
http://mashable.com/2011/08/10/social-network-comparison/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable%2FSocialMedia+%28Mashable+%C2%BB+Social+Media+Feed%29
Friday, July 22, 2011
Applebee's benefits from Facebook's new local promotion capabilities
Thanks to Terry Holmes for passing this on to me. Facebook Places now allows restaurant chains like Applebee's to do more with local (store or unit level) promotions.
http://nrn.com/article/applebee%E2%80%99s-its-new-facebook-strategy?ad=marketing-news&utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes@murraystate.edu&utm_content=NRN-News-NRNam%2007-22-11&utm_campaign=Applebee%27s%20on%20its%20new%20Facebook%20strategy
http://nrn.com/article/applebee%E2%80%99s-its-new-facebook-strategy?ad=marketing-news&utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes@murraystate.edu&utm_content=NRN-News-NRNam%2007-22-11&utm_campaign=Applebee%27s%20on%20its%20new%20Facebook%20strategy
Thursday, July 21, 2011
Mashable post on "5 Innovative Food Truck Social Media Marketing Campaigns.
Thanks to Alyssa Lewis for forwarding this Mashable post on "5 Innovative Food Truck Social Media Marketing Campaigns." Quite interesting.
http://mashable.com/2011/07/21/social-media-food-trucks-marketing/
http://mashable.com/2011/07/21/social-media-food-trucks-marketing/
Socio-Pathetic marketing
Socio-Pathetic marketing -- an interesting term this blogger uses to describe 5 mistakes to avoid in your social marketing program.
http://blog.emarketingassociation.com/blog/ema-blog/socio-pathetic-marketing
While you're at it, check out the eMarketing Association's Facebook page (the source of the link to the blog post) --
https://www.facebook.com/emarketingassociation
http://blog.emarketingassociation.com/blog/ema-blog/socio-pathetic-marketing
While you're at it, check out the eMarketing Association's Facebook page (the source of the link to the blog post) --
https://www.facebook.com/emarketingassociation
Friday, July 8, 2011
Engaging Gen Y
This is an interesting MediaPost blog entry on engaging GenY --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153449
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153449
Thursday, July 7, 2011
The spending patterns of baby boomers whose children have left the nest and those whose "boomerang" children have returned home
This is an interesting Ad Age blog post about the relationship between the spending patterns of baby boomers whose children have left the nest and those whose "boomerang" children have returned home.
However, I urge you to be careful in interpreting this data. There is a difference between "correlation" and "causation." This appears to me to be more of an issue of correlation than causation.
http://adage.com/article/adagestat/stat-day-millennials-impact-boomer-spending/228539/
However, I urge you to be careful in interpreting this data. There is a difference between "correlation" and "causation." This appears to me to be more of an issue of correlation than causation.
http://adage.com/article/adagestat/stat-day-millennials-impact-boomer-spending/228539/
How "the social wave" is changing the Internet and business
This Knowledge@Wharton post talks about "the social wave" and how it is changing the Internet and business. Thanks to Emanuel Rosen for posting it to his Facebook news feed.
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2808#.ThTh13G0kUk.facebook
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2808#.ThTh13G0kUk.facebook
Wednesday, July 6, 2011
Building a social media following by giving things away
Many organizations are building a social media following by giving things away --
http://www.socialmediaexaminer.com/5-ways-to-build-a-following-by-giving-something-away/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://www.socialmediaexaminer.com/5-ways-to-build-a-following-by-giving-something-away/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
Dunkin' Donuts uses an online contest to honor American soldiers and servicemen
Dunkin' Donuts uses an online contest and a tie-in with the Captain America movie to honor American soldiers and servicemen --
http://news.bostonherald.com/jobfind/news/media/view/2011_0628dunkin_teams_up_with_movie_studio_for_captain_america_contest/srvc=home&position=also
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://news.bostonherald.com/jobfind/news/media/view/2011_0628dunkin_teams_up_with_movie_studio_for_captain_america_contest/srvc=home&position=also
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
Intel combines YouTube with online gaming
Intel combines YouTube with online gaming in a unique "YouTube takeover" experience.
http://thenextweb.com/socialmedia/2011/06/17/intels-new-campaign-you%E2%80%99ve-never-seen-youtube-quite-like-this/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://thenextweb.com/socialmedia/2011/06/17/intels-new-campaign-you%E2%80%99ve-never-seen-youtube-quite-like-this/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
The Mayo Clinic launches its own social network
The Mayo Clinic launches its own social network --
http://socialmedia.mayoclinic.org/2011/07/05/mayo-clinic-launches-social-network-to-connect-global-mayo-clinic-community/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://socialmedia.mayoclinic.org/2011/07/05/mayo-clinic-launches-social-network-to-connect-global-mayo-clinic-community/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
Kraft Foods adapts to social media
Kraft Foods adapts to social media --
http://online.wsj.com/article/SB10001424052702304450604576416051591186240.html?mod=dist_smartbrief
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://online.wsj.com/article/SB10001424052702304450604576416051591186240.html?mod=dist_smartbrief
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
TNT's social media guidelines
TNT's social media guidelines --
http://www.webinknow.com/2011/06/tnt-employees-social-media-guidelines-a-great-example-of-can-do-attitude.html
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://www.webinknow.com/2011/06/tnt-employees-social-media-guidelines-a-great-example-of-can-do-attitude.html
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
The IRS and social media
The IRS and social media
http://vimeo.com/25695796
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://vimeo.com/25695796
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
P&G's Bounty brand uses social gaming
P&G's Bounty brand uses social gaming --
http://adage.com/article/news/p-g-s-bounty-picks-fans-social-gaming/228506/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://adage.com/article/news/p-g-s-bounty-picks-fans-social-gaming/228506/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
Amway on the importance of localizing Facebook pages
Amway on the importance of localizing Facebook pages:
http://www.clickz.com/clickz/news/2083230/amway-expands-facebook-efforts-talks-global-social
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at http://www.socialmedia.org/biglist/.
http://www.clickz.com/clickz/news/2083230/amway-expands-facebook-efforts-talks-global-social
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at http://www.socialmedia.org/biglist/.
Social media jobs
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at http://www.socialmedia.org/biglist/.
Manager, Digital Marketing for Quaker Brands, a division of Pepsico -- http://careers.pepsico.com/job/Chicago-Manager,-Digital-Marketing-Job-IL-60290/1312756/
Associate Manager of Social Media for Quaker Brands, a division of Pepsico --
http://careers.pepsico.com/job/Associate-Manager-2C-Social-Media-IL/1327745/
MTV Networks - Vice President of Social Media
http://www.jibe.com/jobs/vice-president-social-media-mtv-networks-new-york-ny--1-0630-?utm_source=simplyhired&utm_medium=free&utm_campaign=simplyhiredfeed
Home Depot -- Social Media Community Manager
https://careers.peopleclick.com/careerscp/client_homedepot/external/jobDetails.do?functionName=getJobDetail&jobPostId=181164&localeCode=en-us
Virgin American -- Media and Communications Coordinator
https://www.virginamerica.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=581&CurrentPage=1
Manager, Digital Marketing for Quaker Brands, a division of Pepsico -- http://careers.pepsico.com/job/Chicago-Manager,-Digital-Marketing-Job-IL-60290/1312756/
Associate Manager of Social Media for Quaker Brands, a division of Pepsico --
http://careers.pepsico.com/job/Associate-Manager-2C-Social-Media-IL/1327745/
MTV Networks - Vice President of Social Media
http://www.jibe.com/jobs/vice-president-social-media-mtv-networks-new-york-ny--1-0630-?utm_source=simplyhired&utm_medium=free&utm_campaign=simplyhiredfeed
Home Depot -- Social Media Community Manager
https://careers.peopleclick.com/careerscp/client_homedepot/external/jobDetails.do?functionName=getJobDetail&jobPostId=181164&localeCode=en-us
Virgin American -- Media and Communications Coordinator
https://www.virginamerica.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=581&CurrentPage=1
New hires in social media cortesy of "Social Media's Big List
SocialMedia.org publishes "Social Media's Big List." You can sign up for it at http://www.socialmedia.org/biglist/.
The July 6, 2011 issue of "Social Media's Big List" identifies the following new hires in the social media field:
MARC USA's former SVP, Interactive Marketing Innovation, Adam Kmiec, has announced his new position at Walgreens as the Director of Social Media. >> Twitter
http://twitter.com/#!/adamkmiec/status/81744498450898944
http://www.linkedin.com/in/adamkmiec
Sharif Renno has joined U.S. Cellular as the Social Media Manger and will be responsible for strategy, support, and implementation of social media across the company. >> Web-Strategy
http://www.web-strategist.com/blog/2011/06/20/people-on-the-move-in-the-social-business-industry-june-20-2011/
http://www.linkedin.com/in/sharifrenno
Expedia Worldwide has hired Peter Parkes as their new Head of Social Media for Europe, the Middle East, and Africa. >> Hidden Chemistry
http://hiddenchemistry.com/2011/06/day-one/
https://twitter.com/#!/peterparkes
The July 6, 2011 issue of "Social Media's Big List" identifies the following new hires in the social media field:
MARC USA's former SVP, Interactive Marketing Innovation, Adam Kmiec, has announced his new position at Walgreens as the Director of Social Media. >> Twitter
http://twitter.com/#!/adamkmiec/status/81744498450898944
http://www.linkedin.com/in/adamkmiec
Sharif Renno has joined U.S. Cellular as the Social Media Manger and will be responsible for strategy, support, and implementation of social media across the company. >> Web-Strategy
http://www.web-strategist.com/blog/2011/06/20/people-on-the-move-in-the-social-business-industry-june-20-2011/
http://www.linkedin.com/in/sharifrenno
Expedia Worldwide has hired Peter Parkes as their new Head of Social Media for Europe, the Middle East, and Africa. >> Hidden Chemistry
http://hiddenchemistry.com/2011/06/day-one/
https://twitter.com/#!/peterparkes
Wednesday, June 29, 2011
Social media as a workforce communication tool
This article points out, correctly I believe, that use of social media as a workforce communication tool is the "next big thing." Thanks to Chris Wooldridge for calling it to my attention.
http://smartblogs.com/socialmedia/2011/06/24/are-you-ready-for-the-second-wave-of-social-media/
http://smartblogs.com/socialmedia/2011/06/24/are-you-ready-for-the-second-wave-of-social-media/
Tuesday, June 21, 2011
Tips for running a Facebook page
This blog post identifies tips for running a good Facebook page. I picked it up when Elizabeth Thomas posted it to her Facebook news feed. Thanks, Elizabeth!
http://www.simplyzesty.com/facebook/top-tips-for-running-a-good-facebook-page-that-you-might-not-think-about/
http://www.simplyzesty.com/facebook/top-tips-for-running-a-good-facebook-page-that-you-might-not-think-about/
Friday, June 17, 2011
Thee precautions to take when using Twitter
This New York Times post identifies three precautions to take when using Twitter. According to the post, Congressman Weiner meant to send a "direct message" but accidentally published it on his main Twitter feed instead. Oops!
http://gadgetwise.blogs.nytimes.com/2011/06/16/use-twitter-always-remember-these-three-things/
http://gadgetwise.blogs.nytimes.com/2011/06/16/use-twitter-always-remember-these-three-things/
Thursday, June 16, 2011
CEOs and social media
It looks like CEOs, as a whole, have not yet arrived on the social media scene. Thanks to Dr. Edie Busija for forwarding this to me.
http://blogs.forbes.com/marketshare/2010/10/11/ceos-social-networks-twitter-facebook-weber-shandwick-cmo-network/
http://blogs.forbes.com/marketshare/2010/10/11/ceos-social-networks-twitter-facebook-weber-shandwick-cmo-network/
Tuesday, June 14, 2011
Reaching male shoppers with mobile phones
Thanks to Dr. Kathy Smith for sending the link to this article on targeting male shoppers with mobile phones.
http://www.marketingvox.com/want-to-reach-male-shoppers-target-their-phones-049435/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink
http://www.marketingvox.com/want-to-reach-male-shoppers-target-their-phones-049435/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink
Wednesday, May 18, 2011
HBR/Management Science article on viral products vs. viral marketing
This is an interesting HBR piece on viral products vs. viral marketing. The full study will be published in a forthcoming issue of Management Science.
http://hbr.org/2011/06/vision-statement-forget-viral-marketing-make-the-product-itself-viral/ar/1
Thanks to Emanuel Rosen for posting this to the Facebook News Feed.
http://hbr.org/2011/06/vision-statement-forget-viral-marketing-make-the-product-itself-viral/ar/1
Thanks to Emanuel Rosen for posting this to the Facebook News Feed.
Monday, May 16, 2011
Ethical issues all around
Read these and try counting the ethical issues if you can ...
http://www.prdaily.com/Main/Articles/8255.aspx
http://www.usatoday.com/money/media/2011-05-06-google_n.htm
http://pastebin.com/zaeTeJeJ
Thanks to Elizabeth Thomas for putting the original PRDaily post up on the Facebook NewwFeed.
http://www.prdaily.com/Main/Articles/8255.aspx
http://www.usatoday.com/money/media/2011-05-06-google_n.htm
http://pastebin.com/zaeTeJeJ
Thanks to Elizabeth Thomas for putting the original PRDaily post up on the Facebook NewwFeed.
Thursday, May 5, 2011
Tupperware is moving to social media
It looks like Tupperware is moving to social media and embracing a cause that, in itself, is a "bigger conversation."
Thanks to Emanuel Rosen for posting this to Facebook!
http://www.nytimes.com/2011/05/05/business/media/05adco.html?_r=1&scp=1&sq=tupperware&st=cse
Thanks to Emanuel Rosen for posting this to Facebook!
http://www.nytimes.com/2011/05/05/business/media/05adco.html?_r=1&scp=1&sq=tupperware&st=cse
Wednesday, May 4, 2011
Nestle wrestles with social media policy
This post explains some of the problems Nestle has had in social media land. It gives rise to interesting questions about what social media policies are, and are not, appropriate.
http://www.prdaily.com/Main/Articles/8111.aspx
http://www.prdaily.com/Main/Articles/8111.aspx
Thursday, April 28, 2011
Separating social media from sales-focused websites?
The first bullet-point on this blog post suggests that blogs (and, presumably, other social media venues) should be separated from sales-focused websites. The argument seems to be a good one -- "The focus of the .... blog is on engagement, not marketing."
http://smartblogs.com/socialmedia/2011/04/28/andys-answers-how-scholastic-developed-their-corporate-blog/
http://smartblogs.com/socialmedia/2011/04/28/andys-answers-how-scholastic-developed-their-corporate-blog/
The link between social media and online purchases
This Mashable post indicates that few shoppers come directly from a social network to make an online purchase. The article questions the link between social media and online purchases. Of course, that does not mean that social media does not influence purchases just as it does not suggest that traditional word-of-mouth does not influence purchases.A lot of social media's influence is in the "middle of the funnel" where consumers evaluate and establish their preferences. It is difficult to link that directly to a click-through purchase. Thus, the shortcoming of social media marketing efforts!
http://mashable.com/2011/04/27/social-media-retail-purchases/
Thanks to Emanuel Rosen for posting this to Facebook.
http://mashable.com/2011/04/27/social-media-retail-purchases/
Thanks to Emanuel Rosen for posting this to Facebook.
Monday, April 18, 2011
Great statistics on social network trends
These are great statistics on social network trends --
http://www.ignitesocialmedia.com/social-networks/social-networks-2011-winners-and-losers-as-shown-via-search-volume/
Thanks to Vili Auvinen for posting it to our class Facebook group!
http://www.ignitesocialmedia.com/social-networks/social-networks-2011-winners-and-losers-as-shown-via-search-volume/
Thanks to Vili Auvinen for posting it to our class Facebook group!
Tuesday, April 12, 2011
Five myths about the future of journalism from the Washington Post
This article about the "Five Myths About the Future of Journalism" from the Washington Post is quite interesting. Thanks to Emanuel Rosen for posting it to Facebook.
http://www.washingtonpost.com/opinions/five-myths-about-the-future-of-journalism/2011/04/05/AF5UxiuC_story.html
http://www.washingtonpost.com/opinions/five-myths-about-the-future-of-journalism/2011/04/05/AF5UxiuC_story.html
Thursday, April 7, 2011
CNN's 6 painful social media screwups
Check out this list of social media mistakes, courtesy of CNN:
http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/index.html
Thanks to Steve Dublin for calling this to my attention.
http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/index.html
Thanks to Steve Dublin for calling this to my attention.
Tuesday, April 5, 2011
Statistics from Bazaarvoice
These are some great "Social Commerce Statistics" from Bazaarvoice:
http://www.bazaarvoice.com/resources/stats
http://www.bazaarvoice.com/resources/stats
Thursday, March 10, 2011
Tips for improving online visibility
These are some great tips from "Local Visibility" on improving online visibility:
http://www.localvisibility.org/TipsPage.aspx
http://www.localvisibility.org/TipsPage.aspx
Saturday, March 5, 2011
Southwest Airlines social media strategy
Thanks to Dr. Edie Busija for forwarding this post about Southwest Airlines social media strategy.
http://socialmediatoday.com/mikebrown-brainzooming/266092/southwest-airlines-social-media-strategy-lessons-all-organizations?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter
http://socialmediatoday.com/mikebrown-brainzooming/266092/southwest-airlines-social-media-strategy-lessons-all-organizations?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter
Monday, February 28, 2011
MarketMotive Internet Marketing Certification courses
MarketMotive offers a variety of certification courses for those who are interested in developing, and documenting, their expertise with various forms of Internet marketing. Thanks to Thomas Rasinen for calling it to my attention.
http://www.marketmotive.com/
http://www.marketmotive.com/
ObjectiveMarketer
Thanks to Thomas Rasinen for bringing ObjectiveMarketer to my attention. It offers a variety of social media and digital solutions.
http://objectivemarketer.com/objectivemarketer/
http://objectivemarketer.com/objectivemarketer/
Google Insights for Search
Google Insights for Search is very cool! Thanks to Thomas Rasinen for calling it to my attention.
http://www.google.com/insights/search/#q=Murray%20State%20University%2CWestern%20Kentucky%20University%2CAustin%20Peay%20University&cmpt=q
http://www.google.com/insights/search/#q=Murray%20State%20University%2CWestern%20Kentucky%20University%2CAustin%20Peay%20University&cmpt=q
Tuesday, February 22, 2011
Dealing with negative online brand sentiment:
This is an excellent post from Mashable about how to deal with negative online brand sentiment:
http://mashable.com/2011/02/21/negative-brand-sentiment/
Thanks to Dr. Sandy Miles for calling it to my attention.
http://mashable.com/2011/02/21/negative-brand-sentiment/
Thanks to Dr. Sandy Miles for calling it to my attention.
Monday, February 21, 2011
Digital marekting and social media job openings
This is an excellent list of digital marketing and social media job openings:
http://mashable.com/2011/02/16/mashable-jobs-feb16/
http://mashable.com/2011/02/16/mashable-jobs-feb16/
Wednesday, February 9, 2011
McKinsey Quarterly artilce about storytelling and engaging customers
This article from McKinsey Quarterly talks about storytelling and engaging customers. You will have register in order to read the whole article, but it is free and worth doing.
https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/The_power_of_storytelling_What_nonprofits_can_teach_the_private_sector_about_social_media_2740
https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/The_power_of_storytelling_What_nonprofits_can_teach_the_private_sector_about_social_media_2740
Tuesday, February 8, 2011
SmartBlogs post re the relationship between social media and traditional media
This post from SmartBlogs addresses the relationship between social media and traditional media. Two quotes I particularly like are:
“Now that all media is social … all media campaigns should be inherently social,” said Tom Beeby, executive creative director and Beeby Clark + Meyler.
“Advertising gives brands a voice, social media gives brands a personality,” said MediaVest Senior Vice President Jon Halvorson.
http://smartblogs.com/socialmedia/2011/02/08/live-from-social-media-week-blending-social-into-earned-owned-and-paid-media/
“Now that all media is social … all media campaigns should be inherently social,” said Tom Beeby, executive creative director and Beeby Clark + Meyler.
“Advertising gives brands a voice, social media gives brands a personality,” said MediaVest Senior Vice President Jon Halvorson.
http://smartblogs.com/socialmedia/2011/02/08/live-from-social-media-week-blending-social-into-earned-owned-and-paid-media/
Strengthening Your Social Media Voice
This is a good blog post from Mashable about strengthening your social media voice --
http://mashable.com/2011/02/07/strengthen-social-media-voice/?utm_source=feedburner
http://mashable.com/2011/02/07/strengthen-social-media-voice/?utm_source=feedburner
Doritos/PepsiMax "Crash the Superbowl" contest
Check out the Doritos/PepsiMax "Crash the Superbowl" contest for a good example of "crowdsourcing" -- http://www.crashthesuperbowl.com/
Thursday, January 13, 2011
Academic articles related to social media & marketing
These are two good academic articles that related to social media and marketing. Thanks to Emanuel Rosen for posting the link on Facebook.
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/JMRAwards.aspx
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/JMRAwards.aspx
Tuesday, January 11, 2011
Flowtown's 2010 Social Networking Map
Thanks to Sven Tuzovic for posting this to Facebook:
http://www.flowtown.com/blog/the-2010-social-networking-map?display=wide
http://www.flowtown.com/blog/the-2010-social-networking-map?display=wide
Tuesday, January 4, 2011
Predictions for 2011
Digital Surgeons' predictions for 2011:
http://www.digitalsurgeons.com/blog/news/2011-digital-marketing-predictions/
http://www.digitalsurgeons.com/blog/news/2011-digital-marketing-predictions/
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