Monday, November 19, 2012

Measuring social media traffic

Figuring out the return on social media investment is a huge challenge for organizations.  These guidelines on measuring social media traffic provide an excellent starting point.  Thanks to Vili Auvinen for bringing it to my attention.
http://www.socialmediaexaminer.com/measure-social-media-traffic-using-google-analytics/#more-28892

Tuesday, November 13, 2012