Sunday, September 29, 2013

This New York Times article suggests that many of the product reviews in the marketplace are fake.

This New York Times article suggests that many of the product reviews in the marketplace are fake.  The problem seems to be especially prevalent in the market for books.  According to the article, a data-mining expert at the University of Illinois, Chicago,"estimates that about one-third of all consumer reviews on the Internet are fake."


http://www.nytimes.com/2012/08/26/business/book-reviewers-for-hire-meet-a-demand-for-online-raves.html?adxnnl=1&adxnnlx=1380301261-FkvNsI3h7TZgXR6wLG2Vqw&_r=1&

Harvard Business Review blog post on creating a climate of organizational transparency

This Harvard Business Review blog post makes a good argument for creating a climate of organizational transparency -- "In the absence of information, the brain works overtime. After all, we’re programmed to anticipate harm and protect ourselves from it. "
http://hbr.org/tip?date=092313&utm_campaign=Socialflow&utm_source=Socialflow&utm_medium=Tweet

Entrepreneur.com on what to ask yourself when creating a social media marketing plan

Entrepreneur.com identifies questions to ask yourself when you create a social media marketing plan
http://m.entrepreneur.com/article/228324

Sunday, September 22, 2013

How Jet Blue, Axe, and Dollar Shave Club have earned favorable word-of-mouth



This Marketing News post from the American Marketing Association talks about what word-of-mouth marketing is and isn’t.  It also describes how Jet Blue, Axe, and Dollar Shave Club have earned favorable word-of-mouth from their customers and potential customers.

Monday, September 2, 2013