This New York Times article suggests that many of the product reviews in the marketplace are fake. The problem seems to be especially prevalent in the market for books. According to the article, a data-mining expert at the University of Illinois, Chicago,"estimates that about one-third of all consumer reviews on the
Internet are fake."
http://www.nytimes.com/2012/08/26/business/book-reviewers-for-hire-meet-a-demand-for-online-raves.html?adxnnl=1&adxnnlx=1380301261-FkvNsI3h7TZgXR6wLG2Vqw&_r=1&
Sunday, September 29, 2013
Harvard Business Review blog post on creating a climate of organizational transparency
This Harvard Business Review blog post makes a good argument for creating a climate of organizational transparency -- "In the absence of information, the brain works overtime. After all,
we’re programmed to anticipate harm and protect ourselves from it. "
http://hbr.org/tip?date=092313&utm_campaign=Socialflow&utm_source=Socialflow&utm_medium=Tweet
http://hbr.org/tip?date=092313&utm_campaign=Socialflow&utm_source=Socialflow&utm_medium=Tweet
Entrepreneur.com on what to ask yourself when creating a social media marketing plan
Entrepreneur.com identifies questions to ask yourself when you create a social media marketing plan
http://m.entrepreneur.com/article/228324
Sunday, September 22, 2013
How Jet Blue, Axe, and Dollar Shave Club have earned favorable word-of-mouth
Wednesday, September 11, 2013
Interesting ethical issue
This is an interesting ethical issue. Yelp! is accusing a law firm of posting phony reviews.
http://www.mediapost.com/publications/article/208865/yelp-accuses-law-firm-of-posting-phony-reviews.html#reply
http://www.mediapost.com/publications/article/208865/yelp-accuses-law-firm-of-posting-phony-reviews.html#reply
Tuesday, September 3, 2013
Ways dissatisfied customers can hurt a business
There are a lot of ways dissatisfied customers can hurt a business. Check out this Mashable post about how one guy took a shot at British Airways --
http://mashable.com/2013/09/02/man-promoted-tweet-british-airways/
http://mashable.com/2013/09/02/man-promoted-tweet-british-airways/
Nation's Restaurant News on how Margaritaville uses Instragram
Thanks to Dr. Terry Holmes for sharing this Nation's Restaurant News article on how Margaritaville uses Instragram:
http://nrn.com/social-media/margaritaville-marketing-head-talks-instagram-strategy?NL=NRN-02_&Issue=NRN-02__20130903_NRN-02__552&YM_RID=terry.holmes@murraystate.edu&YM_MID=1419443&sfvc4enews=42
http://nrn.com/social-media/margaritaville-marketing-head-talks-instagram-strategy?NL=NRN-02_&Issue=NRN-02__20130903_NRN-02__552&YM_RID=terry.holmes@murraystate.edu&YM_MID=1419443&sfvc4enews=42
Monday, September 2, 2013
Will companies soon pay us for our personal data?
Is it possible that companies will soon be paying us for our personal data? Check this out -- http://techcrunch.com/2013/09/02/handshake/
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