Monday, November 19, 2012

Measuring social media traffic

Figuring out the return on social media investment is a huge challenge for organizations.  These guidelines on measuring social media traffic provide an excellent starting point.  Thanks to Vili Auvinen for bringing it to my attention.
http://www.socialmediaexaminer.com/measure-social-media-traffic-using-google-analytics/#more-28892

Tuesday, November 13, 2012

Tuesday, October 23, 2012

Wednesday, October 17, 2012

Tuesday, October 2, 2012

Social media within the organization

This is an excellent HR Magazine article about the use of social media within the organization.  Thanks to Dr. Sandy Miles for calling it to my attention.
http://www.shrm.org/Publications/hrmagazine/EditorialContent/2012/1012/Pages/1012roberts.aspx

Thursday, August 30, 2012

SlideShare post The State of Corporate Social Media 2012

This is an interesting SlideShare post by Useful Social Media on The State of Corporate Social Media 2012

http://www.slideshare.net/UsefulSocial/selected-findings-of-the-state-of-csm-2012-report?from=ss_embed

The company also offers a 39 page downloadable book of the same name.

http://usefulsocialmedia.com/state-of-csm-2012/?utm_source=Thankyou%2BPage&utm_medium=Twitter%2BButton&utm_campaign=SCSM12

ShopSavvy changing the face of retailing

Applications like ShopSavvy are going to change the face of retailing.

http://www.youtube.com/watch?v=oEHGTKVMfvY&feature=em-share_video_user

USA Today on using social media tools to boost business productivity

This is a USA Today article on using social media tools to boost business productivity.

http://www.usatoday.com/money/smallbusiness/story/2012-08-12/efficient-small-business-social-networks/56939980/1

The U.S. Small Business Administration on social media in small businesses

The United States Small Business Administration talks about using social media in small businesses.

http://www.sba.gov/community/blogs/how-pull-your-head-out-sand-and-use-social-media-your-small-business#.UBgzUNZQREY.twitter

Infographic from Pagemodo about how marketers are successfully using social media marketing

This is an interesting infographic from Pagemodo about how marketers are successfully using social media marketing.

http://www.pagemodo.com/blog/marketers-social-media-marketing-successfully-infographic/

How the Internet has evolved

This is an interesting infographic from Mashable about how the Internet has evolved over the last 10 years.

http://mashable.com/2012/08/22/the-internet-a-decade-later/