Friday, December 11, 2009

what should be included in a social media marketing class?

This is an interesting post about what should be taught in a Social Media Marketing class. Be sure to read the comments as well. Thanks to Theresa Flaherty for forwarding this.

http://socialmediatoday.com/SMC/146811?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

Thursday, December 10, 2009

Connectbeam and employee communication

Connectbeam's "stated goal is to establish the enterprise social network through the integration of employees' user-generated content." (Wikipedia) Thanks to the "Social Marketers" team for bringing this to my attention (Jazmin Reid, Joy Jenkins, Benjamin Clos, Nicholas Yantko)

http://www.connectbeam.com/
http://en.wikipedia.org/wiki/Connectbeam

B2B and credibility, expertise, and thought leadership

Both of these posts address the use of social media to establish credibility, expertise, and thought leadership in a B2B environment --
http://www.briansolis.com/2009/12/in-social-media-it%E2%80%99s-not-just-business-its-business-to-business/
http://smartblogs.com/socialmedia/2009/12/10/the-value-of-silence/

Tips for tweeting

These are some interesting tips pertaining to Twitter --
http://www.livingstonbuzz.com/2009/12/10/no-pain-no-gain-lessons-learned-from-my-year-with-twitter/

Tuesday, December 8, 2009

Apple doesn't do much social media

I guess you don't have to do social media to be successful. According to this post, Apple doesn't! Thanks to Edit Busija for forwarding this.
http://www.thebigmoney.com/features/making-payroll/2009/12/07/we-should-all-get-it-wrong-apple?page=full

Monday, December 7, 2009

The video story of one of Coca-Cola's fan pages

Check out how two guys became Coca-Cola sensations. You will have to view the advertisement on the front end before you get to the actual video.
http://www.slatev.com/index.html?bcpid=988327350&bclid=46629201001&bctid=53244393001

Friday, December 4, 2009

Social media pushing online traffic?

This post claims that "... social networks are, indeed, pushing about 10% of the total US online traffic ..." Few details are given.
http://www.bizreport.com/2009/12/how_social_networks_may_improve_the_holiday_spend.html

Thursday, December 3, 2009

Social media within the organization

This article talks about a couple of social media venues that facilitate communication within organizations --
http://www.theadvertiser.com/article/20091203/BUSINESS/912030318

Wednesday, December 2, 2009

The Big Money Twitter 12

This is a list of 12 companies that are doing a good job of using Twitter to promote themselves.
http://www.thebigmoney.com/slideshow/big-money-twitter-12

The Big Money Facebook 50

This is a list of 50 companies that are doing a good job of using Facebook to promote themselves.
http://www.thebigmoney.com/slideshow/big-money-facebook-50-0

Using Market Tools' as a data source

This whitepaper from Market Tools explains how their techniques can add to the reliability of market research.
http://www.markettools.com/pdfs/resources/WP_TrueSample.pdf

Naked Pizza and a primer on social media for business

This is an excellent primer on how businesses, especially small businesses, can use Twitter and other social media venues.
http://www.pcworld.com/businesscenter/article/182927-1/get_real_business_results_from_social_media.html

Auto Dealers use B2B social media

It looks like auto dealers are using social media to communicate with one another in a business-to-business context.
http://dealermarketing.com/advertising-menu/internet-marketing-solutions/1783-social-mediathe-auto-dealerships-new-secret-weapon.html

Tuesday, December 1, 2009

Digital tribes?

Digital tribes ... now that is an interesting way to look at it!
http://www.guardian.co.uk/digital-tribes/know-your-customer

Making your blog more social

Dan Zarella, guest blogger on Jason Falls' Social Media Explorer blog, gives tips and techniques for making your blog more social --
http://www.socialmediaexplorer.com/2009/12/01/making-your-corporate-blog-more-social/

Voice of McDonald's Contest

McDonalds is engaging its employees with its "Voice of McDonalds" Contest --
http://www.nytimes.com/2008/02/09/business/09idol.html
http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html
http://vom.mcdonalds.com/

Will social networking and TV converge?

Steve Rubel thinks 2010 is the year when social networking and television will converge!
http://www.steverubel.com/what-to-watch-in-2010-social-tv