Friday, August 22, 2014

Lessons from the "ice bucket challenge" by SocialMediaToday and Stephanie Frasco

There are important lessons to be learned about human motivation in the response that we have all seen to the "ice bucket challenge."  This is a breakdown Stephanie Frasco and posted on Social Media Today.
http://www.socialmediatoday.com/content/socially-stephanie-social-lessons-learn-ice-bucket-challenge

HBR article on fusing the physical and the digital world

This is a really interesting HBR article on fusing the physical and the digital world.  The authors call it "digical."
http://hbr.org/2014/09/digital-physical-mashups/ar/1

Wednesday, August 20, 2014

Euclid Analytics

My previous post referred to Chuck Martin's HBR webinar (see below).  In that webinar, he referred to a company called "Euclid."  This company appears to be truly on the cutting edge of retail analytics.  Check out their website and YouTube video:


Tuesday, August 19, 2014

HBR webinar features Chuck Martin talking about "The Mobile Shopping Life Cycle"

This HBR webinar features Chuck Martin talking about "The Mobile Shopping Life Cycle."
http://blogs.hbr.org/2014/01/the-mobile-shopping-life-cycle-2/
Chuck is also author of the book Mobile Influence: The New Power of The Consumer.

Monday, August 11, 2014

SocialMediaExaminer post on designing a social media campaign

This is a good SocialMediaExaminer post by Debbie Hemley on designing a social media campaign.  Items 4 & 5 are particularly helpful:
http://www.socialmediaexaminer.com/social-media-campaign-elements/

Friday, August 8, 2014

SocialMediaExaminer on growing a following with Instagram

SocialMediaExaminer provides a great case study about how one fitness expert, book author and motivational speaker used Instagram to grow her following:
http://www.socialmediaexaminer.com/instagram-success-with-chalene-johnson/

SocialMediaExaminer on how one entrepreneur grew her business 800% using social media

SocialMediaExaminer provides a great cast study about how one entrepreneur grew her business 800% using social media:
http://www.socialmediaexaminer.com/growing-your-business-800-fold-social-media/

Tuesday, August 5, 2014

Monday, August 4, 2014

SocialMediaExaminer on how to write a social media policy

SocialMediaExaminer on how to write a social media policy that empowers employees:
http://www.socialmediaexaminer.com/write-a-social-media-policy/

SocialMediaExaminer explains how to split-test Facebook posts and Facebook ads

Companies sometimes try two different approaches to accomplish a given task and, then, observe the outcomes to see which worked best.  For example, you may have Internet advertisements that are identical except for the headlines that are used.  Which advertisement generates the most sales, or click-throughs, or whatever you are measuring?  This approach is called a "split-test" or "A/B" test.  SocialMediaExaminer explains how to split test Facebook posts and Facebook ads.
http://www.socialmediaexaminer.com/split-test-facebook-page-posts-ads/

Jeff Bullas on Facebook Remarketing

Have you ever shopped for something online but, then, abandoned the search without buying anything?  Then, did an advertisement for the product you were looking for show up the next time you were on Facebook? That's called "Facebook Remarketing" and here is a tutorial from Jeff Bullas on how to do it.

http://www.jeffbullas.com/2014/07/22/get-more-website-traffic-with-this-surprising-facebook-advertising-tactic/

SocialMediaExaminer on Action-gated Facebook campaigns

Did you ever have to fill out a form online or share information before you could sign up for a drawing or access something on the Internet.  It is called "action-gating."

This is how an Action-gated Facebook campaigns works: