How Facebook is discouraging "click-baiting" --
https://newsroom.fb.com/news/2014/08/news-feed-fyi-click-baiting/
Monday, August 25, 2014
Friday, August 22, 2014
Lessons from the "ice bucket challenge" by SocialMediaToday and Stephanie Frasco
There are important lessons to be learned about human motivation in the response that we have all seen to the "ice bucket challenge." This is a breakdown Stephanie Frasco and posted on Social Media Today.
http://www.socialmediatoday.com/content/socially-stephanie-social-lessons-learn-ice-bucket-challenge
http://www.socialmediatoday.com/content/socially-stephanie-social-lessons-learn-ice-bucket-challenge
HBR article on fusing the physical and the digital world
This is a really interesting HBR article on fusing the physical and the digital world. The authors call it "digical."
http://hbr.org/2014/09/digital-physical-mashups/ar/1
http://hbr.org/2014/09/digital-physical-mashups/ar/1
Thursday, August 21, 2014
HBR blogs on the profitability of online shopping
Could online shopping be reaching the maturity phase of its life cycle?
http://blogs.hbr.org/2014/08/online-shopping-isnt-as-profitable-as-you-think/
http://blogs.hbr.org/2014/08/online-shopping-isnt-as-profitable-as-you-think/
Wednesday, August 20, 2014
Euclid Analytics
My previous post referred to Chuck Martin's HBR webinar (see below). In that webinar, he referred to a company called "Euclid." This company appears to be truly on the cutting edge of retail analytics. Check out their website and YouTube video:
Tuesday, August 19, 2014
HBR webinar features Chuck Martin talking about "The Mobile Shopping Life Cycle"
This HBR webinar features Chuck Martin talking about "The Mobile Shopping Life Cycle."
http://blogs.hbr.org/2014/01/the-mobile-shopping-life-cycle-2/
Chuck is also author of the book Mobile Influence: The New Power of The Consumer.
http://blogs.hbr.org/2014/01/the-mobile-shopping-life-cycle-2/
Chuck is also author of the book Mobile Influence: The New Power of The Consumer.
Friday, August 15, 2014
Brains on Fire identifies companies that are successfully communicating through Instagram.
This is a great post from the company Brains on Fire about companies that are successfully communicating through Instagram.
http://www.brainsonfire.com/blog/2014/08/13/6-brands-killing-instagram/?utm_content=bufferd3003&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
http://www.brainsonfire.com/blog/2014/08/13/6-brands-killing-instagram/?utm_content=bufferd3003&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
Monday, August 11, 2014
SocialMediaExaminer post on designing a social media campaign
This is a good SocialMediaExaminer post by Debbie Hemley on designing a social media campaign. Items 4 & 5 are particularly helpful:
http://www.socialmediaexaminer.com/social-media-campaign-elements/
http://www.socialmediaexaminer.com/social-media-campaign-elements/
Friday, August 8, 2014
SocialMediaExaminer on growing a following with Instagram
SocialMediaExaminer provides a great case study about how one fitness expert, book author and motivational speaker used Instagram to grow her following:
http://www.socialmediaexaminer.com/instagram-success-with-chalene-johnson/
http://www.socialmediaexaminer.com/instagram-success-with-chalene-johnson/
SocialMediaExaminer on how one entrepreneur grew her business 800% using social media
SocialMediaExaminer provides a great cast study about how one entrepreneur grew her business 800% using social media:
http://www.socialmediaexaminer.com/growing-your-business-800-fold-social-media/
http://www.socialmediaexaminer.com/growing-your-business-800-fold-social-media/
Thursday, August 7, 2014
Watermark Consulting on the correlation between customer experience and corporate profitability
This research by Watermark Consulting indicates that companies providing the best customer experiences are more profitable than those providing the least good customer experiences.
http://www.watermarkconsult.net/blog/2013/04/02/the-watermark-consulting-2013-customer-experience-roi-study/
http://www.watermarkconsult.net/blog/2013/04/02/the-watermark-consulting-2013-customer-experience-roi-study/
Interesting insights from American Express on social media & customer service
Interesting insights from American Express on social media & customer service:
http://about.americanexpress.com/news/pr/2012/gcsb.aspx
http://about.americanexpress.com/news/pr/2012/gcsb.aspx
Wednesday, August 6, 2014
Penalizing customers for negative reviews???
One hotel attempted to fine at least one wedding party for posting a negative review. A lot of people didn't like it!
http://www.slate.com/blogs/moneybox/2014/08/04/hotel_fines_guests_for_negative_yelp_reviews_don_t_stay_at_union_street.html
http://www.slate.com/blogs/moneybox/2014/08/04/hotel_fines_guests_for_negative_yelp_reviews_don_t_stay_at_union_street.html
Tuesday, August 5, 2014
Mashable's list of grocery shopping apps
In this post, Mashable provides a list of apps that people use to facilitate their grocery shopping.
http://mashable.com/2014/04/08/apps-grocery-shopping/?utm_cid=mash-com-fb-main-link#_
http://mashable.com/2014/04/08/apps-grocery-shopping/?utm_cid=mash-com-fb-main-link#_
Monday, August 4, 2014
SocialMediaExaminer on how to write a social media policy
SocialMediaExaminer on how to write a social media policy that empowers employees:
http://www.socialmediaexaminer.com/write-a-social-media-policy/
http://www.socialmediaexaminer.com/write-a-social-media-policy/
SocialMediaExaminer explains how to split-test Facebook posts and Facebook ads
Companies sometimes try two different approaches to accomplish a given task and, then, observe the outcomes to see which worked best. For example, you may have Internet advertisements that are identical except for the headlines that are used. Which advertisement generates the most sales, or click-throughs, or whatever you are measuring? This approach is called a "split-test" or "A/B" test. SocialMediaExaminer explains how to split test Facebook posts and Facebook ads.
http://www.socialmediaexaminer.com/split-test-facebook-page-posts-ads/
http://www.socialmediaexaminer.com/split-test-facebook-page-posts-ads/
Jeff Bullas on Facebook Remarketing
Have you ever shopped for something online but, then, abandoned the search without buying anything? Then, did an advertisement for the product you were looking for show up the next time you were on Facebook? That's called "Facebook Remarketing" and here is a tutorial from Jeff Bullas on how to do it.
http://www.jeffbullas.com/2014/07/22/get-more-website-traffic-with-this-surprising-facebook-advertising-tactic/
http://www.jeffbullas.com/2014/07/22/get-more-website-traffic-with-this-surprising-facebook-advertising-tactic/
SocialMediaExaminer on Action-gated Facebook campaigns
Did you ever have to fill out a form online or share information before you could sign up for a drawing or access something on the Internet. It is called "action-gating."
This is how an Action-gated Facebook campaigns works:
This is how an Action-gated Facebook campaigns works:
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