Have you ever shopped for something online but, then, abandoned the search without buying anything? Then, did an advertisement for the product you were looking for show up the next time you were on Facebook? That's called "Facebook Remarketing" and here is a tutorial from Jeff Bullas on how to do it.
http://www.jeffbullas.com/2014/07/22/get-more-website-traffic-with-this-surprising-facebook-advertising-tactic/
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