Thanks to Sven Tuzovic for forwarding this video about the elements of a YouTube viral video:
http://www.insightbuzz.com/2008/09/30/the-elements-of-a-youtube-viral-video/
Friday, February 27, 2009
Jason Falls' social media strategies for a bad economy
Check out what Jason Falls says about social media strategies for a bad economy --
http://www.socialmediaexplorer.com/2009/02/27/5-essential-social-media-strategies-for-a-bad-economy/
http://www.socialmediaexplorer.com/2009/02/27/5-essential-social-media-strategies-for-a-bad-economy/
Thursday, February 26, 2009
Organizational issues surrounding social networking
Thanks to Chris Wooldridge for sharing this blog post on organizational issues that surround corporate social networking --
http://techwag.com/index.php/2008/12/25/roadmap-for-corporate-social-networking/
http://techwag.com/index.php/2008/12/25/roadmap-for-corporate-social-networking/
Using social media for damage control
Thanks to Chris Wooldridge for sharing this case study about how Eastman Kodak used social media to correct an erroneous report in The Wall Street Journal --
http://www.buffalonews.com/145/story/587524.html
http://www.buffalonews.com/145/story/587524.html
Mitch Joel's "who to follow on Twitter"
This is the blog post to which Dave Knox (below) referred --
http://www.twistimage.com/blog/archives/10-twitter-users-that-every-marketing-professional-should-follow/
http://www.twistimage.com/blog/archives/10-twitter-users-that-every-marketing-professional-should-follow/
Social media and customer service
Companies are monitoring social media to enhance customer service and control the damage that can be done when online customers are dissatisfied.
http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=5388404&page=2
http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=5388404&page=2
Dave Knox's "who to follow on Twitter"
Check out Dave Knox's list of who to follow on Twitter --
http://www.hardknoxlife.com/2009/01/30/did-mitch-joel-miss-the-mark-on-his-10-twitter-users-that-marketers-should-follow/
http://www.hardknoxlife.com/2009/01/30/did-mitch-joel-miss-the-mark-on-his-10-twitter-users-that-marketers-should-follow/
Wednesday, February 25, 2009
Enhancing social media with APIs
This post discusses how retailers are/can enhance their social media efforts with API (application programming interface) technology.
http://www.storefrontbacktalk.com/e-commerce/best-buys-api-strategy-goes-beyond-social-mobile/
http://www.storefrontbacktalk.com/e-commerce/best-buys-api-strategy-goes-beyond-social-mobile/
Insights on social media metrics
This contains some good insights about social media metrics --
http://conversationagent.typepad.com/Marketingin2009.pdf
http://conversationagent.typepad.com/Marketingin2009.pdf
Social media in the marketing curriculum
This is an argument for incorporating social media into the marketing curriculum --
http://www.theharteofmarketing.com/2009/02/the-marketer%E2%80%99s-missing-tools-online-marketing-social-media.html
http://www.theharteofmarketing.com/2009/02/the-marketer%E2%80%99s-missing-tools-online-marketing-social-media.html
More insight into what SAP is doing with social media
This gives us a brief glimpse into SAP's use of social media --
http://www.enterpriseweb2.com/?p=253
http://www.enterpriseweb2.com/?p=253
Social Media at SAP
Check this out to see what SAP is doing with social media --
http://www.cio.com/article/449283/Q_A_with_SAP_s_Social_Networking_and_Marketing_Strategist?page=2
http://www.cio.com/article/449283/Q_A_with_SAP_s_Social_Networking_and_Marketing_Strategist?page=2
Monday, February 23, 2009
6 ways to use Twitter
Six ways to use Twitter --
http://www.hardknoxlife.com/2009/02/21/6-winning-strategies-for-brands-on-twitter/
http://www.hardknoxlife.com/2009/02/21/6-winning-strategies-for-brands-on-twitter/
DM News article on social media and customer loyalty
This is one of the more strategically intelligent articles I have found on social media.
In the article, Brad Vettese (EVP and managing director, Ipsh) identifies three strategic objectives that are reasonable for many social media campaigns. In this case the campaign was for Victoria's Secret Pink and the objectives were (1) "manage the brand's identity," (2) "communicate with loyal 'friends'", and (3) "strengthen the brand's relevance."
Joe Fullman (Senior analyst, Greater Than One) identifies a important characteristic of good social media campaigns -- "engages the right demographic with the right directly actionable message, and therefore represents best-in-class social marketing." He also points out that social media programs designed to engage customers are "most effective when consumers have something to gain from the engaging, whether it be free music, the latest deal or informaiton on the products they want."
Daina Middletown (SVP of Sunao, Moxie Interactive) identifies why people enter social networks -- "to foster relationships and find items of interest. They expect to have a voice and participate."
http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/
In the article, Brad Vettese (EVP and managing director, Ipsh) identifies three strategic objectives that are reasonable for many social media campaigns. In this case the campaign was for Victoria's Secret Pink and the objectives were (1) "manage the brand's identity," (2) "communicate with loyal 'friends'", and (3) "strengthen the brand's relevance."
Joe Fullman (Senior analyst, Greater Than One) identifies a important characteristic of good social media campaigns -- "engages the right demographic with the right directly actionable message, and therefore represents best-in-class social marketing." He also points out that social media programs designed to engage customers are "most effective when consumers have something to gain from the engaging, whether it be free music, the latest deal or informaiton on the products they want."
Daina Middletown (SVP of Sunao, Moxie Interactive) identifies why people enter social networks -- "to foster relationships and find items of interest. They expect to have a voice and participate."
http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/
Wednesday, February 18, 2009
Making Web 2.0 work
The McKinsey Quarterly identifies 6 ways to make web 2.0 work. Important conceptualizations are also provided.
http://www.mckinseyquarterly.com/Business_Technology/Application_Management/Six_ways_to_make_Web_20_work_2294
http://www.mckinseyquarterly.com/Business_Technology/Application_Management/Six_ways_to_make_Web_20_work_2294
Using Facebook for business
Advice on how to use Facebook for business --
http://www.facebook.com/ext/share.php?sid=65069150664&h=Ldjq_&u=LVGhL
http://www.facebook.com/ext/share.php?sid=65069150664&h=Ldjq_&u=LVGhL
Using LinkedIn for business networking
Guidelines for using LinkedIn for business networking --
http://campaign.constantcontact.com/
http://campaign.constantcontact.com/
Monday, February 16, 2009
Social media Moms
Check out this link about attracting and engaging social media moms.
http://mashable.com/2009/02/13/social-media-moms/
http://mashable.com/2009/02/13/social-media-moms/
CEOs and social media
This in an interesting link about social media and the typical CEO's perspective -- http://www.beelinelabs.com/files/10%20Ways%20to%20Make%20Social%20Media%20Matter%20to%20Skeptical%20CEOs.pdf
Social media in the workplace
This is an interesting blog post about social media in the workplace -- http://www.creativeclass.com/creative_class/2009/02/16/social-media-in-the-workplace/
Thursday, February 12, 2009
This explains Twitter
This explains Twitter pretty well for those who don't yet understand it -- http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?_r=2&ref=business
Wednesday, February 11, 2009
Managing geeks
This is a bit off the usual subject of this link blog, but it seems useful.
http://www.wikihow.com/Manage-Geeks
http://www.wikihow.com/Manage-Geeks
Tuesday, February 10, 2009
10 Smart Social Media Strategies from Mashable
Check out these 10 companies and their social media strategies:
http://mashable.com/2009/02/06/social-media-smartest-brands/
http://mashable.com/2009/02/06/social-media-smartest-brands/
Monday, February 9, 2009
Interesting social media ideas from alumni of Univ of Calif at San Diego
Here are some interesting social media ideas from University of California at San Diego alumni. Thanks to Jason Falls for identifying this source in his Social Media Explorer blog.
http://ucsd.alumnidea.com/
http://ucsd.alumnidea.com/
David Finch provides excellent advice on social media
This is excellent advice on social media and promotion from David Finch --
http://www.socialmediaexplorer.com/2009/02/06/creating-social-media-rituals/
http://www.socialmediaexplorer.com/2009/02/06/creating-social-media-rituals/
Jason Falls tells you how to look for a job!
Great advice from Jason Falls on how to look for a job!
http://www.socialmediaexplorer.com/2009/02/09/why-social-media-will-not-get-you-a-job-in-a-recession/
http://www.socialmediaexplorer.com/2009/02/09/why-social-media-will-not-get-you-a-job-in-a-recession/
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