Friday, October 30, 2009

Network effects or network externalities

"Network effects" of "network externalities" refers to the idea that something becomes more valuable as more and more people use it (telephones, faxes, etc.). This may be an application of the concept in the social media space ...

Fast food and social media based contests

Dunkin' Donuts and Cousins Subs are basing contests in the social media space.

More on Ford's use of social media

Ford is also tying social media into the promotion of its Fusion brand.

Using social media to listen

This post underscores the importance of using social media to listen to customers and other stakeholders.

Promoting your career by blogging

Here's a good idea ... maintain a career blog. If done well, it may convince employers that you have skills they need.


Thanks to Benjamin Clos for forwarding this to me. I am aware of the company BzzAgent, but I believe believe BzzScapes is new!

Monday, October 12, 2009

Dave Knox of P&G on the future of social media in marketing

Thanks to Dr. Tim Johnston for calling my attention to this excellent post about the future of social media in a marketing context.

The content is primarily attributed to Dave Knox, corporate marketing brand manager for digital business strategy at Procter & Gamble.

Thursday, October 8, 2009

New book on social networks entitled "CONNECTED"

This is an CNN post about a new book, entitled "CONNECTED," on social networks. The review itself provides some interesting insights --

Thursday, October 1, 2009

Could Google have the next great thing in social media?

This post talks about Google Wave which will be available to the general public in 2010. It is billed as "e-mail for the 21st century." Could it be???