"Network effects" of "network externalities" refers to the idea that something becomes more valuable as more and more people use it (telephones, faxes, etc.). This may be an application of the concept in the social media space ...
http://digital.venturebeat.com/2009/10/23/why-wont-location-based-networks-grow/
Friday, October 30, 2009
Fast food and social media based contests
Dunkin' Donuts and Cousins Subs are basing contests in the social media space.
http://www.qsrweb.com/article.php?id=16284&na=1&s=2
http://www.qsrweb.com/article.php?id=16284&na=1&s=2
More on Ford's use of social media
Ford is also tying social media into the promotion of its Fusion brand.
http://www.wired.com/autopia/2009/10/ford-tries-social-media-for-the-fusion-too/
http://www.wired.com/autopia/2009/10/ford-tries-social-media-for-the-fusion-too/
Using social media to listen
This post underscores the importance of using social media to listen to customers and other stakeholders.
http://www.socialmediatoday.com/SMC/137264
http://www.socialmediatoday.com/SMC/137264
Promoting your career by blogging
Here's a good idea ... maintain a career blog. If done well, it may convince employers that you have skills they need.
http://www.personalbrandingblog.com/4-tips-to-write-a-career-blog-that-gets-you-noticed/
http://www.personalbrandingblog.com/4-tips-to-write-a-career-blog-that-gets-you-noticed/
BzzScapes
Thanks to Benjamin Clos for forwarding this to me. I am aware of the company BzzAgent, but I believe believe BzzScapes is new!
http://www.bzzagent.com/bzzscapes/
http://www.bzzagent.com/bzzscapes/
Monday, October 26, 2009
Social media and the legal department
Social media marketing is sometimes in conflict with an organization's legal department. Here are some suggestions for coexisting:
http://www.socialmediatoday.com/SMC/136644
http://www.socialmediatoday.com/SMC/136644
Social media as a competitive advantage for 20-somethings!
Social media as a competitive advantage for 20-somethings!
http://www.chicagotribune.com/business/chi-sun-social-mentors-oct25-,0,7142585.story
http://www.chicagotribune.com/business/chi-sun-social-mentors-oct25-,0,7142585.story
Friday, October 16, 2009
Studying your networks with PeopleMap
Want to know how you are connected to someone else in the "6 degrees of separation" world? According to this post, PeopleMap can show you --
http://b2bmarketingpost.com/2009/10/05/peoplemap-a-real-tool-for-sales-enablement/
http://b2bmarketingpost.com/2009/10/05/peoplemap-a-real-tool-for-sales-enablement/
Ford Motor Company & social media
See what Ford is doing with social media --
http://www.internetnews.com/bus-news/article.php/3844086/Social+Media+is+Fords+Marketing+Fiesta.htm
http://www.internetnews.com/bus-news/article.php/3844086/Social+Media+is+Fords+Marketing+Fiesta.htm
The constitutionality of the FTC's new rules
The CEO of the Interactive Adverrtising Bureau thinks the FTC's new rules are unconstitutional --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115563
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115563
Monday, October 12, 2009
Dave Knox of P&G on the future of social media in marketing
Thanks to Dr. Tim Johnston for calling my attention to this excellent post about the future of social media in a marketing context.
The content is primarily attributed to Dave Knox, corporate marketing brand manager for digital business strategy at Procter & Gamble.
http://www.warc.com/News/TopNews.asp?ID=25796&Origin=WARCNewsEmail
The content is primarily attributed to Dave Knox, corporate marketing brand manager for digital business strategy at Procter & Gamble.
http://www.warc.com/News/TopNews.asp?ID=25796&Origin=WARCNewsEmail
Thursday, October 8, 2009
New book on social networks entitled "CONNECTED"
This is an CNN post about a new book, entitled "CONNECTED," on social networks. The review itself provides some interesting insights --
http://www.cnn.com/2009/TECH/10/08/social.networks.connected/index.html
http://www.cnn.com/2009/TECH/10/08/social.networks.connected/index.html
Monday, October 5, 2009
The FTC and blogging
The FTC has passed guidelines requiring that material connections between bloggers and sponsors be disclosed --
http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html
http://www.foxnews.com/story/0,2933,560501,00.html?test=latestnews
http://www.ftc.gov/opa/2009/10/endortest.shtm
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html
http://www.foxnews.com/story/0,2933,560501,00.html?test=latestnews
http://www.ftc.gov/opa/2009/10/endortest.shtm
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
Thursday, October 1, 2009
Could Google have the next great thing in social media?
This post talks about Google Wave which will be available to the general public in 2010. It is billed as "e-mail for the 21st century." Could it be???
http://www.dailymail.co.uk/sciencetech/article-1217341/With-Wave-Google-aims-conquer-network.html
http://www.dailymail.co.uk/sciencetech/article-1217341/With-Wave-Google-aims-conquer-network.html
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