Friday, September 26, 2014

AdWeek article on "next generation social analytics"

This is an excellent AdWeek article on "next generation social analytics."  Thanks to Murray State Alum Matthew Wilham for forwarding it to me!
http://www.adweek.com/brandshare/next-gen-social-analytics-are-transforming-digital-marketing-160064

Monday, September 22, 2014

Nation's Restaurant News on how restaurants are incorporating their loyalty programs into smart phone apps

This article from Nation's Restaurant News talks about how restaurants are now incorporating their loyalty programs into smart phone apps:
http://nrn.com/marketing/more-restaurants-layer-loyalty-programs-smartphone-apps?NL=NRN-02_&Issue=NRN-02__20140922_NRN-02__260&YM_RID=terry.holmes@murraystate.edu&YM_MID=1485635&sfvc4enews=42&cl=article_2

The Economist Special Report on "Advertising and Technology" provides excellent insights

The Economist published a Special Report on "Advertising and Technology" in its September 13, 2014 issue.  The report is full of excellent insights into various aspects of online advertising and the online advertising ecosystem.  Links to the various sections of that report are provided below:

Tuesday, September 2, 2014

Google keeps track of your geographic location and the amount of time you spend there

Big data is central to the era of the new media.  This post discusses how Google keeps track of your geographic location and the amount of time you spend there. 
http://www.wpsdlocal6.com/story/26399867/what-the-tech-keeping-track

The changing role of brands in the era of new media and the digital economy

The new media and the digital economy is changing the role of brands in the marketing mix. This article in The Economist provides a thought-provoking view of the changing role of brands.  
http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they