Thursday, October 30, 2008

Integrating social networks into higher education

Higher education is beginning to realize that Facebook and other social networks can be used to the college's advantage:

Monday, October 27, 2008

Saturday, October 25, 2008

Monday, October 20, 2008

Five important blogs

Jason Falls recommends five blogs for those interested in social media --

Jason Falls case study about Martell Home Builders

In the following post, Jason Falls presents the first in a series of case studies about how small businesses are using social media. This post is about Martell Home Builders in Moncton, New Brunswick, Canada.

Wednesday, October 15, 2008

Increasing consumers' involvement with a low-involvement product

If you read this article carefully, you will see that P&G is using a digital media tie-in to increase consumers' involvement in a low-involvement product - Dawn dishwashing detergent. It also provides insight about how Dawn is positioned relative to Palmolive.

Also, check out the related site --

Wal-Mart employees are blogging

Check out the Wal-Mart employees' blog --

Wednesday, October 8, 2008

The candidates and YouTube

The presidential candidates are learning what works on YouTube.

Monitoring the bloggers

Companies are monitoring the bloggers that talk about them. Some are more influential, some are less influential.

Tuesday, October 7, 2008