Thursday, October 30, 2008

Integrating social networks into higher education

Higher education is beginning to realize that Facebook and other social networks can be used to the college's advantage:
http://www.insidehighered.com/news/2008/10/30/social

Monday, October 27, 2008

Saturday, October 25, 2008

Monday, October 20, 2008

Five important blogs

Jason Falls recommends five blogs for those interested in social media -- http://www.socialmediaexplorer.com/2008/10/17/five-blogs-i-read/

Jason Falls case study about Martell Home Builders

In the following post, Jason Falls presents the first in a series of case studies about how small businesses are using social media. This post is about Martell Home Builders in Moncton, New Brunswick, Canada.
http://www.socialmediaexplorer.com/2008/10/20/social-media-for-small-business-martell-home-builders/

Wednesday, October 15, 2008

Increasing consumers' involvement with a low-involvement product

If you read this article carefully, you will see that P&G is using a digital media tie-in to increase consumers' involvement in a low-involvement product - Dawn dishwashing detergent. It also provides insight about how Dawn is positioned relative to Palmolive.
http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3id1be9498d926d2ac6e0ffbf6268334e3

Also, check out the related site -- http://www.dawn-dish.com/en_US/handshavetalent/home.do

Wal-Mart employees are blogging

Check out the Wal-Mart employees' blog -- http://checkoutblog.com/default.aspx

Wednesday, October 8, 2008

The candidates and YouTube

The presidential candidates are learning what works on YouTube.
http://adage.com/digital/article?article_id=131479

Monitoring the bloggers

Companies are monitoring the bloggers that talk about them. Some are more influential, some are less influential.
http://adage.com/digital/article?article_id=131455

Tuesday, October 7, 2008