Higher education is beginning to realize that Facebook and other social networks can be used to the college's advantage:
http://www.insidehighered.com/news/2008/10/30/social
Thursday, October 30, 2008
Tuesday, October 28, 2008
Social Media ROI
Jason Falls makes some interesting comments about social media and ROI
http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/
http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/
Internet-based free speech in the global theatre
Companies are beginning to establish standards for Internet-based free speech that occurs in the global theatre.
http://www.nytimes.com/2008/10/28/technology/internet/28privacy.html?_r=1&ref=technology&oref=slogin
http://www.nytimes.com/2008/10/28/technology/internet/28privacy.html?_r=1&ref=technology&oref=slogin
Monday, October 27, 2008
Jason Falls' case study about Caminito Argentinean Steakhouse
Jason Falls continues his series of case studies on social media for small business. Here, he presents Caminito Argentinean Steakhouse --
http://www.socialmediaexplorer.com/2008/10/27/social-media-for-small-business-caminito-argentinean-steakhouse/
http://www.socialmediaexplorer.com/2008/10/27/social-media-for-small-business-caminito-argentinean-steakhouse/
Saturday, October 25, 2008
The accuracy of Wikipedia articles
This is an interesting article about the accuracy of Wikipedia articles --
http://www.technologyreview.com/web/21558/page1/
http://www.technologyreview.com/web/21558/page1/
Monday, October 20, 2008
Five important blogs
Jason Falls recommends five blogs for those interested in social media -- http://www.socialmediaexplorer.com/2008/10/17/five-blogs-i-read/
Jason Falls case study about Martell Home Builders
In the following post, Jason Falls presents the first in a series of case studies about how small businesses are using social media. This post is about Martell Home Builders in Moncton, New Brunswick, Canada.
http://www.socialmediaexplorer.com/2008/10/20/social-media-for-small-business-martell-home-builders/
http://www.socialmediaexplorer.com/2008/10/20/social-media-for-small-business-martell-home-builders/
Wednesday, October 15, 2008
Increasing consumers' involvement with a low-involvement product
If you read this article carefully, you will see that P&G is using a digital media tie-in to increase consumers' involvement in a low-involvement product - Dawn dishwashing detergent. It also provides insight about how Dawn is positioned relative to Palmolive.
http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3id1be9498d926d2ac6e0ffbf6268334e3
Also, check out the related site -- http://www.dawn-dish.com/en_US/handshavetalent/home.do
http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3id1be9498d926d2ac6e0ffbf6268334e3
Also, check out the related site -- http://www.dawn-dish.com/en_US/handshavetalent/home.do
Wal-Mart employees are blogging
Check out the Wal-Mart employees' blog -- http://checkoutblog.com/default.aspx
Wednesday, October 8, 2008
The candidates and YouTube
The presidential candidates are learning what works on YouTube.
http://adage.com/digital/article?article_id=131479
http://adage.com/digital/article?article_id=131479
Monitoring the bloggers
Companies are monitoring the bloggers that talk about them. Some are more influential, some are less influential.
http://adage.com/digital/article?article_id=131455
http://adage.com/digital/article?article_id=131455
Tuesday, October 7, 2008
Jason Falls on Facebook Groups vs. Facebook Brand Pages
Wondering whether it is better to use a Facebook Group or a Facebook Brand Page? Here is some more winning advice from Jason Falls --
http://www.socialmediaexplorer.com/2008/10/06/facebook-group-and-brand-page-best-practices/
http://www.socialmediaexplorer.com/2008/10/06/facebook-group-and-brand-page-best-practices/
Web Analytics
Jason Falls provides an excellent primer on "web analytics for bloggers." http://www.socialmediaexplorer.com/2008/10/03/web-analytics-basics-for-bloggers/
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