Thursday, November 20, 2008

Hiring a social media person

Doe-Anderson (Louisville) is building up their interactive department and is seeking to fill four positions, one of which is for a social media specialist. If you know someone who may fit the bill on one of these positions, please send them these links -- http://www.socialmediaexplorer.com/2008/11/20/im-up-to-something-again-and-im-hiring/http://blog.doeanderson.com/2008/11/20/doe-interactive-hiring-four-positions/

IRI and Umbria work together to research online WOM

Information Resources, Incorporated and Umbria are working together to dissect what is being said in the world of social media.
http://www.reuters.com/article/pressRelease/idUS151459+04-Mar-2008+BW20080304

Social media adoption among Inc 500 firms

This is an interesting research summary pertaining to social media adoption among Inc 500 firms by Nora Ganim Barnes and Eric Mattson.
http://www.umassd.edu/cmr/studiesresearch/blogstudy5.pdf

Informative white papers from Buzzlogic

Check out the white papers referred to on the left side of this website. You will need to "sign in" to access the papers but it is easy to do and they don't require much information.
http://www.buzzlogic.com/

LinkedIn as a B2B data source

This blog post refers to an Advertising Age article addressing LinkedIn as a source of B2B user information.
http://b2bmarketingconfidential.blogspot.com/feeds/posts/default

B2B Marketing and Customer Relationship Management

This article addresses business-to-business marketing and customer relationship management. While it doesn't address new media directly, I see a number of indirect implications -- especially where the "influentials" are concerned.
http://b2bmarketingconfidential.blogspot.com/2008/11/b2b-crm-branding-model.html

Tuesday, November 18, 2008

Interesting perspective

These blogposts provide some interesting perspective into social media and marketing. I don't agree with everything that is said, but the points made are definitely worth considering. http://blog.hubspot.com/