Thursday, November 20, 2008
Hiring a social media person
Doe-Anderson (Louisville) is building up their interactive department and is seeking to fill four positions, one of which is for a social media specialist. If you know someone who may fit the bill on one of these positions, please send them these links -- http://www.socialmediaexplorer.com/2008/11/20/im-up-to-something-again-and-im-hiring/http://blog.doeanderson.com/2008/11/20/doe-interactive-hiring-four-positions/
IRI and Umbria work together to research online WOM
Information Resources, Incorporated and Umbria are working together to dissect what is being said in the world of social media.
http://www.reuters.com/article/pressRelease/idUS151459+04-Mar-2008+BW20080304
http://www.reuters.com/article/pressRelease/idUS151459+04-Mar-2008+BW20080304
Social media adoption among Inc 500 firms
This is an interesting research summary pertaining to social media adoption among Inc 500 firms by Nora Ganim Barnes and Eric Mattson.
http://www.umassd.edu/cmr/studiesresearch/blogstudy5.pdf
http://www.umassd.edu/cmr/studiesresearch/blogstudy5.pdf
Informative white papers from Buzzlogic
Check out the white papers referred to on the left side of this website. You will need to "sign in" to access the papers but it is easy to do and they don't require much information.
http://www.buzzlogic.com/
http://www.buzzlogic.com/
LinkedIn as a B2B data source
This blog post refers to an Advertising Age article addressing LinkedIn as a source of B2B user information.
http://b2bmarketingconfidential.blogspot.com/feeds/posts/default
http://b2bmarketingconfidential.blogspot.com/feeds/posts/default
B2B Marketing and Customer Relationship Management
This article addresses business-to-business marketing and customer relationship management. While it doesn't address new media directly, I see a number of indirect implications -- especially where the "influentials" are concerned.
http://b2bmarketingconfidential.blogspot.com/2008/11/b2b-crm-branding-model.html
http://b2bmarketingconfidential.blogspot.com/2008/11/b2b-crm-branding-model.html
Tuesday, November 18, 2008
Interesting perspective
These blogposts provide some interesting perspective into social media and marketing. I don't agree with everything that is said, but the points made are definitely worth considering. http://blog.hubspot.com/
Wednesday, November 5, 2008
The blogosphere and "internal markets"
Employees are the organization's "internal markets." The blogosphere is an important venue for reaching them --
http://www.iht.com/articles/2008/11/05/technology/05blog.php?page=1
http://www.iht.com/articles/2008/11/05/technology/05blog.php?page=1
Search marketing information sources
This article provides a list of search marketing information sources:
http://adage.com/datacenter/article?article_id=132046
http://adage.com/datacenter/article?article_id=132046
"Digital divas" and low-involvement products
This is an excellent article about low-involvement products and online word-of-mouth:
http://adage.com/digital/article?article_id=132150
http://adage.com/digital/article?article_id=132150
"Micro-Targeting" with Facebook ads
This is an interesting blog post on "micro-targeting" with Facebook ads:
http://adage.com/digitalnext/article?article_id=132212
http://adage.com/digitalnext/article?article_id=132212
Tuesday, November 4, 2008
Key Performance Indicators
This is an interesting blog post on key performance indicators --
http://www.kaushik.net/avinash/2008/09/rules-choosing-web-analytics-key-performance-indicators.html
http://www.kaushik.net/avinash/2008/09/rules-choosing-web-analytics-key-performance-indicators.html
Subscribe to:
Posts (Atom)