"Network effects" of "network externalities" refers to the idea that something becomes more valuable as more and more people use it (telephones, faxes, etc.). This may be an application of the concept in the social media space ...
http://digital.venturebeat.com/2009/10/23/why-wont-location-based-networks-grow/
Friday, October 30, 2009
Fast food and social media based contests
Dunkin' Donuts and Cousins Subs are basing contests in the social media space.
http://www.qsrweb.com/article.php?id=16284&na=1&s=2
http://www.qsrweb.com/article.php?id=16284&na=1&s=2
More on Ford's use of social media
Ford is also tying social media into the promotion of its Fusion brand.
http://www.wired.com/autopia/2009/10/ford-tries-social-media-for-the-fusion-too/
http://www.wired.com/autopia/2009/10/ford-tries-social-media-for-the-fusion-too/
Using social media to listen
This post underscores the importance of using social media to listen to customers and other stakeholders.
http://www.socialmediatoday.com/SMC/137264
http://www.socialmediatoday.com/SMC/137264
Promoting your career by blogging
Here's a good idea ... maintain a career blog. If done well, it may convince employers that you have skills they need.
http://www.personalbrandingblog.com/4-tips-to-write-a-career-blog-that-gets-you-noticed/
http://www.personalbrandingblog.com/4-tips-to-write-a-career-blog-that-gets-you-noticed/
BzzScapes
Thanks to Benjamin Clos for forwarding this to me. I am aware of the company BzzAgent, but I believe believe BzzScapes is new!
http://www.bzzagent.com/bzzscapes/
http://www.bzzagent.com/bzzscapes/
Monday, October 26, 2009
Social media and the legal department
Social media marketing is sometimes in conflict with an organization's legal department. Here are some suggestions for coexisting:
http://www.socialmediatoday.com/SMC/136644
http://www.socialmediatoday.com/SMC/136644
Social media as a competitive advantage for 20-somethings!
Social media as a competitive advantage for 20-somethings!
http://www.chicagotribune.com/business/chi-sun-social-mentors-oct25-,0,7142585.story
http://www.chicagotribune.com/business/chi-sun-social-mentors-oct25-,0,7142585.story
Friday, October 16, 2009
Studying your networks with PeopleMap
Want to know how you are connected to someone else in the "6 degrees of separation" world? According to this post, PeopleMap can show you --
http://b2bmarketingpost.com/2009/10/05/peoplemap-a-real-tool-for-sales-enablement/
http://b2bmarketingpost.com/2009/10/05/peoplemap-a-real-tool-for-sales-enablement/
Ford Motor Company & social media
See what Ford is doing with social media --
http://www.internetnews.com/bus-news/article.php/3844086/Social+Media+is+Fords+Marketing+Fiesta.htm
http://www.internetnews.com/bus-news/article.php/3844086/Social+Media+is+Fords+Marketing+Fiesta.htm
The constitutionality of the FTC's new rules
The CEO of the Interactive Adverrtising Bureau thinks the FTC's new rules are unconstitutional --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115563
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115563
Monday, October 12, 2009
Dave Knox of P&G on the future of social media in marketing
Thanks to Dr. Tim Johnston for calling my attention to this excellent post about the future of social media in a marketing context.
The content is primarily attributed to Dave Knox, corporate marketing brand manager for digital business strategy at Procter & Gamble.
http://www.warc.com/News/TopNews.asp?ID=25796&Origin=WARCNewsEmail
The content is primarily attributed to Dave Knox, corporate marketing brand manager for digital business strategy at Procter & Gamble.
http://www.warc.com/News/TopNews.asp?ID=25796&Origin=WARCNewsEmail
Thursday, October 8, 2009
New book on social networks entitled "CONNECTED"
This is an CNN post about a new book, entitled "CONNECTED," on social networks. The review itself provides some interesting insights --
http://www.cnn.com/2009/TECH/10/08/social.networks.connected/index.html
http://www.cnn.com/2009/TECH/10/08/social.networks.connected/index.html
Monday, October 5, 2009
The FTC and blogging
The FTC has passed guidelines requiring that material connections between bloggers and sponsors be disclosed --
http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html
http://www.foxnews.com/story/0,2933,560501,00.html?test=latestnews
http://www.ftc.gov/opa/2009/10/endortest.shtm
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html
http://www.foxnews.com/story/0,2933,560501,00.html?test=latestnews
http://www.ftc.gov/opa/2009/10/endortest.shtm
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
Thursday, October 1, 2009
Could Google have the next great thing in social media?
This post talks about Google Wave which will be available to the general public in 2010. It is billed as "e-mail for the 21st century." Could it be???
http://www.dailymail.co.uk/sciencetech/article-1217341/With-Wave-Google-aims-conquer-network.html
http://www.dailymail.co.uk/sciencetech/article-1217341/With-Wave-Google-aims-conquer-network.html
Wednesday, September 30, 2009
Interesting stats on social media and the news
Thanks to Louanne Young for forwarding this interesting post on social media and the news. It also contains some good stats about social media usage.
http://www.firstamendmentcenter.org/news.aspx?id=22071
http://www.firstamendmentcenter.org/news.aspx?id=22071
Wednesday, September 23, 2009
NY Times article on Netflix and crowdsourcing
This is an excellent article on Netflix's use of crowdsourcing to predict customers' movie preferences --
http://bits.blogs.nytimes.com/2009/09/21/netflix-awards-1-million-prize-and-starts-a-new-contest/?hp
http://bits.blogs.nytimes.com/2009/09/21/netflix-awards-1-million-prize-and-starts-a-new-contest/?hp
Tuesday, September 22, 2009
The FDA and social media
The FDA, like the FTC, is preparing to establish guidelines about using social media for promotional purposes (for products under its purview) --
http://www.npr.org/blogs/health/2009/09/fda.html
http://www.npr.org/blogs/health/2009/09/fda.html
This is how Ford does it
This is a good blog post on how Ford utilizes social media in its promotional efforts --
http://www.clickz.com/3635034
http://www.clickz.com/3635034
Integrating social media with the rest of the promotion mix
This is an interesting article about integrating social media with the rest of the promotion mix, as opposed to treating it as a stand-alone vehicle --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113964
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113964
How to get re-tweeted on Twitter
This is an interesting article from Fast Company on how to get re-tweeted on Twitter --
http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
Monday, September 21, 2009
Ford, Papa Johns, Levi Strauss & Chevron use social media in their promotion mixes
This Courier Journal article addresses how Ford, Papa Johns, Levi Strauss, and Chevron are incorporting social media into their promotion mixes --
http://www.courier-journal.com/article/20090919/BUSINESS/909190352/-1/Category=search
http://www.courier-journal.com/article/20090919/BUSINESS/909190352/-1/Category=search
Thursday, September 17, 2009
Buying Facebook friends & Twitter followers
I'm not sure what I think of the practice described in this blog post:
http://www.economist.com/displaystory.cfm?story_id=14460087&fsrc=nwl
http://www.economist.com/displaystory.cfm?story_id=14460087&fsrc=nwl
Monday, September 14, 2009
Men vs. women on social media
This post provides some interesting insights about how people use social media, including gender deifferences --
http://hbswk.hbs.edu/item/6156.html
This is an interesting quote from the article:
"Corporate marketers by and large struggle with how to use social networking sites to reach potential customers ... The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site ... To be successful, you need to shift your mindset from social media to social strategy."
http://hbswk.hbs.edu/item/6156.html
This is an interesting quote from the article:
"Corporate marketers by and large struggle with how to use social networking sites to reach potential customers ... The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site ... To be successful, you need to shift your mindset from social media to social strategy."
Tuesday, August 25, 2009
B2B & B2C social media channels
This blog post gives the author's opinion about which social media channels are best suited for B2B applications and which are best suited for B2C applications.
http://www.socialmediatoday.com/smc/118475
http://www.socialmediatoday.com/smc/118475
Friday, August 14, 2009
Starbucks is number 1 on Facebook
Check out this blog post about Starbucks and Facebook --
http://www.brandweek.com/bw/content_display/news-and-features/digital/e3idee9d1f93a71c5753e010d72c630f4eb
http://www.brandweek.com/bw/content_display/news-and-features/digital/e3idee9d1f93a71c5753e010d72c630f4eb
Tuesday, August 11, 2009
Three groups on whom to focus
Andy Sernovitz recommends that you focus on your customers, your employees, and your competitors for the purpose of generating word-of-mouth.
http://smartblogs.com/socialmedia/2009/08/11/andys-answers-3-people-you-should-be-earning-love-from-every-day/
http://smartblogs.com/socialmedia/2009/08/11/andys-answers-3-people-you-should-be-earning-love-from-every-day/
Monday, August 10, 2009
Linking social media and e-mail campaigns
The company discussed here is suggesting that companies can achieve synergies by linking their e-mail campaigns with their social media campaigns.
http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/08-10-2009/0005074817&EDATE=
http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/08-10-2009/0005074817&EDATE=
John McCain's online brand
It looks like John McCain has successfully gone digital.
http://www.foxnews.com/opinion/2009/08/07/brand-mccain-beating-barack/
http://www.foxnews.com/opinion/2009/08/07/brand-mccain-beating-barack/
Wednesday, August 5, 2009
Pay for tweets?
Looks like companies are now paying Twitter users to tweet about their products (sponsored Tweets):
http://www.fastcompany.com/blog/lydia-dishman/southeast-innovation/izea-calls-transparency-can-twitter-remain-pure?partner=homepage_newsletter
http://www.fastcompany.com/blog/lydia-dishman/southeast-innovation/izea-calls-transparency-can-twitter-remain-pure?partner=homepage_newsletter
The Marines and social networking
It looks like the Marines are banning access to social networking sites --
http://www.smartplanet.com/business/blog/smart-takes/smart-move-marines-block-social-networking-sites/159/
http://www.smartplanet.com/business/blog/smart-takes/smart-move-marines-block-social-networking-sites/159/
Tuesday, August 4, 2009
YouTube and the local news business
It looks like YouTube is getting into the local news business --
http://www.webpronews.com/blogtalk/2009/08/03/youtube-bringing-local-news-to-you-traditional-outlets-cringe
http://www.nytimes.com/2009/08/03/business/media/03youtube.html
http://www.youtube.com/news
http://www.webpronews.com/blogtalk/2009/08/03/youtube-bringing-local-news-to-you-traditional-outlets-cringe
http://www.nytimes.com/2009/08/03/business/media/03youtube.html
http://www.youtube.com/news
Monday, August 3, 2009
Interesting metrics from FireClick
Check out the metrics provided by FireClick --
http://index.fireclick.com/
http://index.fireclick.com/
Thursday, July 30, 2009
Word-of-Mouth campaign spending
It looks like companies are spending more to stimulate WOM --
http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i98008be32bed3d6cf5b7e3d0a7c934d6
http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i98008be32bed3d6cf5b7e3d0a7c934d6
Wednesday, July 29, 2009
Academic studies on social networks
We are finally starting to seem some empirical academic studies relating to social networks and social contagion:
http://www.msi.org/publications/publication.cfm?pub=1474
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2170
http://www.msi.org/publications/publication.cfm?pub=1564&utm_source=publications&utm_medium=email&utm_content=pub%2Bins09s-3&utm_campaign=pub%2Bins09s
http://www.msi.org/publications/publication.cfm?pub=1572
http://www.msi.org/publications/publication.cfm?pub=1474
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2170
http://www.msi.org/publications/publication.cfm?pub=1564&utm_source=publications&utm_medium=email&utm_content=pub%2Bins09s-3&utm_campaign=pub%2Bins09s
http://www.msi.org/publications/publication.cfm?pub=1572
Tuesday, July 28, 2009
More about blogola
More discussion about the practice of accepting gifts and other incentives in exchange for blogging about products --
http://www.npr.org/templates/story/story.php?storyId=111083779
http://www.npr.org/templates/story/story.php?storyId=111083779
Social media careers
Check out this post from CNN.COM & CareerBuilder.com to learn about potential careers in social media. Thanks to LaDonna McCuan for bringing it to my attention.
http://www.edition.cnn.com/2009/LIVING/worklife/07/28/cb.best.job.facbook.addict/index.html
http://www.edition.cnn.com/2009/LIVING/worklife/07/28/cb.best.job.facbook.addict/index.html
Monday, July 27, 2009
Intuit uses social media for customer service
This Business Week article talks about how Intuit is saving money by using social media for customer service. Thanks to Chris Wooldridge for bringing it to my attention.
http://www.businessweek.com/magazine/content/09_28/b4139066365300.htm
http://www.thefreelibrary.com/+BUILDING+A+SOCIAL+NETWORK+THAT+PAYS-a01611924597
http://www.businessweek.com/magazine/content/09_28/b4139066365300.htm
http://www.thefreelibrary.com/+BUILDING+A+SOCIAL+NETWORK+THAT+PAYS-a01611924597
Small businesses use Twitter
Twitter is becoming an outstanding communication tool for small businesses. Thanks to Edie Busija for forwarding this NY Times article--
http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=1&emc=eta1
http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=1&emc=eta1
Friday, July 24, 2009
Starbucks is top Facebook brand
It looks like Starbucks is not the top Facebook brand --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110369
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110369
Thursday, July 23, 2009
Zappos' customer service
This is an excellent article about Zappos' customer service --
http://adage.com/cmostrategy/article?article_id=138080
http://adage.com/cmostrategy/article?article_id=138080
Tuesday, July 21, 2009
Social media and revenue
These posts suggest that social media activity may be positively correlated with revenue.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
http://www.altimetergroup.com/2009/07/engagementdb.html
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
http://www.altimetergroup.com/2009/07/engagementdb.html
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
Social Media and Customer Relationship Management
This is an excellent white paper by Brent Leary on social media and customer relationship management.
http://www.sagenorthamerica.com/assets/Sagenorthamerica/documents/PDFs/White_Papers_PDF/SocialCRM_Final.pdf
http://www.sagenorthamerica.com/assets/Sagenorthamerica/documents/PDFs/White_Papers_PDF/SocialCRM_Final.pdf
Thursday, July 16, 2009
Razorfish's Social Influence Marketing Report
Razorfish's Social Influence Marketing Report is definitely worth noting, especially the discussion about the SIM score beginning on page 24.
http://www.goingsocialnow.com/2009/07/launching-fluent-the-social-in.html
http://fluent.razorfish.com/publication/?m=6540&l=1
http://www.goingsocialnow.com/2009/07/launching-fluent-the-social-in.html
http://fluent.razorfish.com/publication/?m=6540&l=1
Thursday, July 9, 2009
Social media and customer service
This is an interesting post about a person who used Twitter to get a service organization to provide ... well ... service!
http://womma.org/word/2009/07/07/how-to-get-that-plane-off-the-tarmac/
http://womma.org/word/2009/07/07/how-to-get-that-plane-off-the-tarmac/
Wednesday, July 8, 2009
Still more on blogging for pay
These links add to those below on the topic of blogging for pay:
http://www.businessweek.com/technology/content/may2009/tc20090518_532031.htm
http://www.adventuresinbabywearing.com/
http://www.blogger.com/post-create.g?blogID=5288280519513576492
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/2.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/3.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/4.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/5.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/6.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/7.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/8.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/9.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/10.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/11.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/12.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/13.htm
http://mashable.com/2009/04/29/general-mills-moms/
http://www.blogcatalog.com/topic/myblogspark/
http://www.businessweek.com/technology/content/may2009/tc20090518_532031.htm
http://www.adventuresinbabywearing.com/
http://www.blogger.com/post-create.g?blogID=5288280519513576492
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/2.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/3.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/4.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/5.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/6.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/7.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/8.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/9.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/10.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/11.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/12.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/13.htm
http://mashable.com/2009/04/29/general-mills-moms/
http://www.blogcatalog.com/topic/myblogspark/
More about blogging for pay
This post is a follow-on to the one below:
http://www.huffingtonpost.com/2009/05/18/army-of-paid-bloggers-sud_n_203740.html
http://www.whineymomma.com/2009/05/have-your-bases-covered.html
http://www.blogopinionz.com/quick-no-fax-payday-loans/
http://www.glenndzblissfullife.com/?p=1504
http://www.thelaborparty.co.cc/2009/faster-friendly-payday-loans
http://www.huffingtonpost.com/2009/05/18/army-of-paid-bloggers-sud_n_203740.html
http://www.whineymomma.com/2009/05/have-your-bases-covered.html
http://www.blogopinionz.com/quick-no-fax-payday-loans/
http://www.glenndzblissfullife.com/?p=1504
http://www.thelaborparty.co.cc/2009/faster-friendly-payday-loans
Blogging for pay
Blogging and the use of other social media posts for pay is going to be addressed in the soon-to-be-released FTC guidelines. Here is some background information on the practice:
http://online.wsj.com/article/SB124026415808636575.html
http://www.blogherald.com/2008/07/15/blogging-jobs-how-much-are-bloggers-paid-to-blog/
http://payperpost.com/home.html
http://tech.yahoo.com/news/ap/20090621/ap_on_hi_te/us_tec_bloggers_freebie_disclosures
http://technorati.com/blogging/state-of-the-blogosphere/blogging-for-profit/
http://www.readwriteweb.com/archives/how_much_do_top_tier_bloggers_make.php
http://www.businessinsider.com/henry-blodget-us-now-has-more-paid-bloggers-than-lawyers-2009-4
http://econsultancy.com/blog/4073-ftc-goes-after-paid-bloggers
http://www.smorty.com/
http://www.bloggersblog.com/blog/629051
http://www.boston.com/business/technology/articles/2005/06/26/for_a_fee_some_blogs_boost_firms/?page=1
http://www.contentcurrent.com/write?gclid=CPzT-4TzxpsCFSQMDQodKgntBA
http://online.wsj.com/article/SB124045072480346239.html
http://www.barefeetstudios.com/2009/05/19/paid-bloggers-still-get-google-downgrades/
http://www.payingpost.com/get-paid-to-blog.php
http://www.cbsnews.com/stories/2004/12/08/politics/main659955.shtml
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/16/AR2006091600575.html
http://www.pcmag.com/article2/0,2817,2349166,00.asp
http://www.sponsoredreviews.com/
http://www.delawareonline.com/article/20090629/BUSINESS/906290306/Are-bloggers-paid-to-be-nice-about-what-they-review
http://oreilly.com/pub/a/javascript/2002/08/12/megnut.html
http://workforward.org/2009/05/20/paid-bloggers-promoting-payday-lending/
http://online.wsj.com/article/SB124026415808636575.html
http://www.blogherald.com/2008/07/15/blogging-jobs-how-much-are-bloggers-paid-to-blog/
http://payperpost.com/home.html
http://tech.yahoo.com/news/ap/20090621/ap_on_hi_te/us_tec_bloggers_freebie_disclosures
http://technorati.com/blogging/state-of-the-blogosphere/blogging-for-profit/
http://www.readwriteweb.com/archives/how_much_do_top_tier_bloggers_make.php
http://www.businessinsider.com/henry-blodget-us-now-has-more-paid-bloggers-than-lawyers-2009-4
http://econsultancy.com/blog/4073-ftc-goes-after-paid-bloggers
http://www.smorty.com/
http://www.bloggersblog.com/blog/629051
http://www.boston.com/business/technology/articles/2005/06/26/for_a_fee_some_blogs_boost_firms/?page=1
http://www.contentcurrent.com/write?gclid=CPzT-4TzxpsCFSQMDQodKgntBA
http://online.wsj.com/article/SB124045072480346239.html
http://www.barefeetstudios.com/2009/05/19/paid-bloggers-still-get-google-downgrades/
http://www.payingpost.com/get-paid-to-blog.php
http://www.cbsnews.com/stories/2004/12/08/politics/main659955.shtml
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/16/AR2006091600575.html
http://www.pcmag.com/article2/0,2817,2349166,00.asp
http://www.sponsoredreviews.com/
http://www.delawareonline.com/article/20090629/BUSINESS/906290306/Are-bloggers-paid-to-be-nice-about-what-they-review
http://oreilly.com/pub/a/javascript/2002/08/12/megnut.html
http://workforward.org/2009/05/20/paid-bloggers-promoting-payday-lending/
Tuesday, July 7, 2009
LEGOs co-creates with lead users
Co-creation
This is a good blog post about co-creation where the company and its customers work together to create new products and services:
http://blog.freshnetworks.com/category/series/co-creation-series/
http://blog.freshnetworks.com/category/series/co-creation-series/
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