Thursday, December 18, 2014

Tuesday, November 11, 2014

In-store GPS technology

A previous post addressed three technological approaches to in-store GPS technology.  They are:
  • The use of high-pitched frequency
  • Triangulation of an in-store wi-fi signal
  • Bluetooth low-energy detectors (also called beacons) – with one-foot detection accuracy
This American Marketing Association post focuses on the third technology -- bluetooth enabled low-energy detectors or beacons. 
https://www.ama.org/publications/MarketingNews/Pages/beam-me-up-scotty.aspx

Wednesday, November 5, 2014

Twitter, advertising, and big data

This is an interesting post from The Guardian about how Twitter can make (and is making) money from advertising and big data.
http://www.theguardian.com/technology/2014/nov/05/twitter-soggyfries-big-data-advertising

Sunday, November 2, 2014

ComputerWorld article in in-store GPS technology

This interesting ComputerWorld article explains in-store GPS technology

Basically, there are three approaches described here:
  • The use of high-pitched frequency
  • Triangulation of an in-store wi-fi signal
  • Bluetooth low-energy detectors (also called beacons) – with one-foot detection accuracy
Interestingly, this may be a way for brick-and-mortar retailers to counteract the practice of showrooming.  Page 4 of the article says, “consumers are also 46% less likely to go comparison shopping if they have a particular retailer’s app running on their device.”   

Page 4 also indicates that Web retailers have the technological capability to surreptitiously collect the network IDs of the routers in retail stores and, then, send low-price offers to the store’s customers whose phones are communicating with the routers.” That would be a pretty aggressive pricing practice. 
  

Tuesday, October 21, 2014

Friday, September 26, 2014

AdWeek article on "next generation social analytics"

This is an excellent AdWeek article on "next generation social analytics."  Thanks to Murray State Alum Matthew Wilham for forwarding it to me!
http://www.adweek.com/brandshare/next-gen-social-analytics-are-transforming-digital-marketing-160064

Monday, September 22, 2014

Nation's Restaurant News on how restaurants are incorporating their loyalty programs into smart phone apps

This article from Nation's Restaurant News talks about how restaurants are now incorporating their loyalty programs into smart phone apps:
http://nrn.com/marketing/more-restaurants-layer-loyalty-programs-smartphone-apps?NL=NRN-02_&Issue=NRN-02__20140922_NRN-02__260&YM_RID=terry.holmes@murraystate.edu&YM_MID=1485635&sfvc4enews=42&cl=article_2

The Economist Special Report on "Advertising and Technology" provides excellent insights

The Economist published a Special Report on "Advertising and Technology" in its September 13, 2014 issue.  The report is full of excellent insights into various aspects of online advertising and the online advertising ecosystem.  Links to the various sections of that report are provided below:

Tuesday, September 2, 2014

Google keeps track of your geographic location and the amount of time you spend there

Big data is central to the era of the new media.  This post discusses how Google keeps track of your geographic location and the amount of time you spend there. 
http://www.wpsdlocal6.com/story/26399867/what-the-tech-keeping-track

The changing role of brands in the era of new media and the digital economy

The new media and the digital economy is changing the role of brands in the marketing mix. This article in The Economist provides a thought-provoking view of the changing role of brands.  
http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they

Friday, August 22, 2014

Lessons from the "ice bucket challenge" by SocialMediaToday and Stephanie Frasco

There are important lessons to be learned about human motivation in the response that we have all seen to the "ice bucket challenge."  This is a breakdown Stephanie Frasco and posted on Social Media Today.
http://www.socialmediatoday.com/content/socially-stephanie-social-lessons-learn-ice-bucket-challenge

HBR article on fusing the physical and the digital world

This is a really interesting HBR article on fusing the physical and the digital world.  The authors call it "digical."
http://hbr.org/2014/09/digital-physical-mashups/ar/1

Wednesday, August 20, 2014

Euclid Analytics

My previous post referred to Chuck Martin's HBR webinar (see below).  In that webinar, he referred to a company called "Euclid."  This company appears to be truly on the cutting edge of retail analytics.  Check out their website and YouTube video:


Tuesday, August 19, 2014

HBR webinar features Chuck Martin talking about "The Mobile Shopping Life Cycle"

This HBR webinar features Chuck Martin talking about "The Mobile Shopping Life Cycle."
http://blogs.hbr.org/2014/01/the-mobile-shopping-life-cycle-2/
Chuck is also author of the book Mobile Influence: The New Power of The Consumer.

Monday, August 11, 2014

SocialMediaExaminer post on designing a social media campaign

This is a good SocialMediaExaminer post by Debbie Hemley on designing a social media campaign.  Items 4 & 5 are particularly helpful:
http://www.socialmediaexaminer.com/social-media-campaign-elements/

Friday, August 8, 2014

SocialMediaExaminer on growing a following with Instagram

SocialMediaExaminer provides a great case study about how one fitness expert, book author and motivational speaker used Instagram to grow her following:
http://www.socialmediaexaminer.com/instagram-success-with-chalene-johnson/

SocialMediaExaminer on how one entrepreneur grew her business 800% using social media

SocialMediaExaminer provides a great cast study about how one entrepreneur grew her business 800% using social media:
http://www.socialmediaexaminer.com/growing-your-business-800-fold-social-media/

Tuesday, August 5, 2014

Monday, August 4, 2014

SocialMediaExaminer on how to write a social media policy

SocialMediaExaminer on how to write a social media policy that empowers employees:
http://www.socialmediaexaminer.com/write-a-social-media-policy/

SocialMediaExaminer explains how to split-test Facebook posts and Facebook ads

Companies sometimes try two different approaches to accomplish a given task and, then, observe the outcomes to see which worked best.  For example, you may have Internet advertisements that are identical except for the headlines that are used.  Which advertisement generates the most sales, or click-throughs, or whatever you are measuring?  This approach is called a "split-test" or "A/B" test.  SocialMediaExaminer explains how to split test Facebook posts and Facebook ads.
http://www.socialmediaexaminer.com/split-test-facebook-page-posts-ads/

Jeff Bullas on Facebook Remarketing

Have you ever shopped for something online but, then, abandoned the search without buying anything?  Then, did an advertisement for the product you were looking for show up the next time you were on Facebook? That's called "Facebook Remarketing" and here is a tutorial from Jeff Bullas on how to do it.

http://www.jeffbullas.com/2014/07/22/get-more-website-traffic-with-this-surprising-facebook-advertising-tactic/