Is it possible that media companies are starting to find profitable ways to leverage the Internet?
http://www.economist.com/news/business/21583687-media-companies-took-battering-internet-cash-digital-sources-last?fsrc=nlw|hig|8-15-2013|6397721|37145547|
Friday, August 23, 2013
Wednesday, August 14, 2013
Time spent on nonvoice mobile activities
US adults are projected to spend 2 hours, 21 minutes per day
on nonvoice mobile activities in 2013 --
U.S. adults are projected to spend more time on digital than on TV
U.S. adults are projected to spend more time on digital than
on TV -- http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096
Audi uses augmented reality to explain car features
Audi is using augmented reality to explain the features of their cars. Is this th car manual of the future?
http://venturebeat.com/2013/08/13/audis-new-augmented-reality-app-is-the-future-of-car-manuals/
Wednesday, August 7, 2013
Adobe can help make the website “relevant” and “efficient”
It looks like Adobe has figured out how to make the website“relevant” and “efficient” once customers come
there from social media and a variety of other sources -- http://www.adobe.com/solutions/testing-targeting.html
SocialMediaExplorer on social media and the personal selling effort
This is an interesting guest post by Square Social's James Thomas on Jason Falls' SocialMediaExplorer blog about social media and the personal selling effort --
http://www.socialmediaexplorer.com/social-media-marketing/the-birth-of-the-social-sales-force/
http://www.socialmediaexplorer.com/social-media-marketing/the-birth-of-the-social-sales-force/
Granddad is on social media!
This settles it. Yes, granddad really is out there on social media!
http://www.clickz.com/clickz/news/2287284/social-media-usage-amongst-older-generations-triples-according-to-pew
http://www.clickz.com/clickz/news/2287284/social-media-usage-amongst-older-generations-triples-according-to-pew
McKinsey on IT-enabled business trends and disruptive technologies
These McKinsey posts discuss IT-enabled business trends for the future and disruptive technologies --
http://www.mckinsey.com/insights/high_tech_telecoms_internet/ten_it-enabled_business_trends_for_the_decade_ahead?cid=disruptive_tech-eml-alt-mip-mck-oth-1305
http://www.mckinsey.com/insights/business_technology/disruptive_technologies?cid=disruptive_tech-eml-alt-mip-mck-oth-1305
http://www.mckinsey.com/insights/high_tech_telecoms_internet/ten_it-enabled_business_trends_for_the_decade_ahead?cid=disruptive_tech-eml-alt-mip-mck-oth-1305
http://www.mckinsey.com/insights/business_technology/disruptive_technologies?cid=disruptive_tech-eml-alt-mip-mck-oth-1305
A personalized brick-and-mortar shopping experience
This MediaPost Research Brief indicates that there is a definite market for a personalized brick-and-mortar shopping experience --
http://www.mediapost.com/publications/article/201157/shoppers-prefer-personalized-brick-mortar-vs-on.html#axzz2bIlo9yfX
http://www.mediapost.com/publications/article/201157/shoppers-prefer-personalized-brick-mortar-vs-on.html#axzz2bIlo9yfX
Digiday post on how brands are using Instagram videos
This is a great Digiday post on how brands are using Instagram videos --
http://digiday.com/brands/5-cool-brand-instagram-videos/
http://digiday.com/brands/5-cool-brand-instagram-videos/
DuctTapeMarketing on what people will share via social media
Ad this DuctTapeMarketing post indicates, people aren't going to share your brochure via social media, but they may share a compelling story. Thank you, John Jantsch! --
http://www.ducttapemarketing.com/blog/2013/08/07/contagious/
http://www.ducttapemarketing.com/blog/2013/08/07/contagious/
AllThingsIC focuses on internal social media platforms and the companies that use them
AllThingsIC.com is a great blog focusing on internal social media platforms and giving case examples of companies that use them --
http://www.allthingsic.com/list/
http://www.allthingsic.com/list/
Dell is using social media to listen and engage
Dell is using social media to listen to and engage its customers --
http://mashable.com/2010/12/08/dell-social-listening-center/
http://www.forbes.com/sites/jenniferrooney/2012/09/25/in-dell-social-media-journey-lessons-for-marketers-about-the-power-of-listening/
http://mashable.com/2010/12/08/dell-social-listening-center/
http://www.forbes.com/sites/jenniferrooney/2012/09/25/in-dell-social-media-journey-lessons-for-marketers-about-the-power-of-listening/
Dell's Social Media University certifies its employees
Dell's Social Media University certifies its employees to be effective brand ambassadors for the company --
http://www.salesforcemarketingcloud.com/blog/2011/05/social-media-university/
http://www.salesforcemarketingcloud.com/blog/2011/05/social-media-university/
McKinsey article on social media skills for leaders
This McKinsey article focuses on social media skills for leaders, with an emphasis on GE -- http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs
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