Wednesday, August 7, 2013

Adobe can help make the website “relevant” and “efficient”

It looks like Adobe has figured out how to make the website“relevant” and “efficient” once customers come there from social media and a variety of other sources -- http://www.adobe.com/solutions/testing-targeting.html 

SocialMediaExplorer on social media and the personal selling effort

This is an interesting guest post by Square Social's James Thomas on Jason Falls' SocialMediaExplorer blog about social media and the personal selling effort --
http://www.socialmediaexplorer.com/social-media-marketing/the-birth-of-the-social-sales-force/

Granddad is on social media!

This settles it.  Yes, granddad really is out there on social media!
http://www.clickz.com/clickz/news/2287284/social-media-usage-amongst-older-generations-triples-according-to-pew

McKinsey on IT-enabled business trends and disruptive technologies

These McKinsey posts discuss IT-enabled business trends for the future and disruptive technologies --
http://www.mckinsey.com/insights/high_tech_telecoms_internet/ten_it-enabled_business_trends_for_the_decade_ahead?cid=disruptive_tech-eml-alt-mip-mck-oth-1305
http://www.mckinsey.com/insights/business_technology/disruptive_technologies?cid=disruptive_tech-eml-alt-mip-mck-oth-1305

A personalized brick-and-mortar shopping experience

This MediaPost Research Brief indicates that there is a definite market for a personalized brick-and-mortar shopping experience --
http://www.mediapost.com/publications/article/201157/shoppers-prefer-personalized-brick-mortar-vs-on.html#axzz2bIlo9yfX

Digiday post on how brands are using Instagram videos

This is a great Digiday post on how brands are using Instagram videos --
http://digiday.com/brands/5-cool-brand-instagram-videos/

DuctTapeMarketing on what people will share via social media

Ad this DuctTapeMarketing post indicates, people aren't going to share your brochure via social media, but they may share a compelling story.  Thank you, John Jantsch! --
http://www.ducttapemarketing.com/blog/2013/08/07/contagious/

AllThingsIC focuses on internal social media platforms and the companies that use them

AllThingsIC.com is a great blog focusing on internal social media platforms and giving case examples of companies that use them --
http://www.allthingsic.com/list/

Dell is using social media to listen and engage

Dell is using social media to listen to and engage its customers --
http://mashable.com/2010/12/08/dell-social-listening-center/
http://www.forbes.com/sites/jenniferrooney/2012/09/25/in-dell-social-media-journey-lessons-for-marketers-about-the-power-of-listening/

Dell's Social Media University certifies its employees

Dell's Social Media University certifies its employees to be effective brand ambassadors for the company --
http://www.salesforcemarketingcloud.com/blog/2011/05/social-media-university/

McKinsey article on social media skills for leaders

This McKinsey article focuses on social media skills for leaders, with an emphasis on GE -- http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs