This Advertising Age article on the FTC, social media, and endorsements is particularly relevant since the FTC's new guidelines go into effect tomorrow, December 1.
http://adage.com/madisonandvine/article?article_id=140750
Monday, November 30, 2009
Thursday, November 19, 2009
Affinitive
Affinitive appears to be a cool organization in the social media space. It has some excellent social media case examples.Thanks to Tyler Sills for bringing it to my attention.
http://www.beaffinitive.com/
http://www.beaffinitive.com/
M-Commerce
This Business Week article discusses how m-commerce is affecting the way people shop and buy:
http://www.businessweek.com/magazine/content/09_43/b4152049042298.htm
http://www.businessweek.com/magazine/content/09_43/b4152049042298.htm
Amazon.com and social media marketing
This Business Week article describes how Amazon.com is in the heart of the social media marketing space.
http://www.businessweek.com/magazine/content/09_43/b4152047039565.htm?chan=technology_technology+index+page_top+stories
http://www.businessweek.com/magazine/content/09_43/b4152047039565.htm?chan=technology_technology+index+page_top+stories
Facebook Connect
This Business Week article describes how Facebook and Facebook Connect are in the heart of the social media marketing space.
http://www.businessweek.com/magazine/content/09_43/b4152048040939.htm?chan=rss_topDiscussed_ssi_5
http://www.businessweek.com/magazine/content/09_43/b4152048040939.htm?chan=rss_topDiscussed_ssi_5
Tuesday, November 17, 2009
The Association of Internet Researchers' guidelines
The Association of Internet Researchers has posted the following guidelines for conducting ethical Internet-related research.
http://aoir.org/reports/ethics.pdf
http://aoir.org/reports/ethics.pdf
Thursday, November 12, 2009
Is this the Marketing curriculum's future direction?
This Business Week article has some important things to say about the future of the Marketing curriculum --
http://www.businessweek.com/bschools/content/nov2009/bs2009115_016982.htm
http://www.businessweek.com/bschools/content/nov2009/bs2009115_016982.htm
Sunday, November 8, 2009
B2B and social media: a whole company effort?
This blog post suggests that social media applications in B2B are a whole company effort.
http://www.conversationagent.com/2009/11/developing-a-b2b-content-strategy-start-with-who.html
http://www.conversationagent.com/2009/11/developing-a-b2b-content-strategy-start-with-who.html
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