Monday, November 30, 2009

Advertising Age article on the FTC, social media, and endorsements

This Advertising Age article on the FTC, social media, and endorsements is particularly relevant since the FTC's new guidelines go into effect tomorrow, December 1.

http://adage.com/madisonandvine/article?article_id=140750

Thursday, November 19, 2009

Affinitive

Affinitive appears to be a cool organization in the social media space. It has some excellent social media case examples.Thanks to Tyler Sills for bringing it to my attention.
http://www.beaffinitive.com/

M-Commerce

This Business Week article discusses how m-commerce is affecting the way people shop and buy:
http://www.businessweek.com/magazine/content/09_43/b4152049042298.htm

Amazon.com and social media marketing

This Business Week article describes how Amazon.com is in the heart of the social media marketing space.
http://www.businessweek.com/magazine/content/09_43/b4152047039565.htm?chan=technology_technology+index+page_top+stories

Facebook Connect

This Business Week article describes how Facebook and Facebook Connect are in the heart of the social media marketing space.
http://www.businessweek.com/magazine/content/09_43/b4152048040939.htm?chan=rss_topDiscussed_ssi_5

Tuesday, November 17, 2009

The Association of Internet Researchers' guidelines

The Association of Internet Researchers has posted the following guidelines for conducting ethical Internet-related research.
http://aoir.org/reports/ethics.pdf

Thursday, November 12, 2009