Thanks to Louanne Young for forwarding this interesting post on social media and the news. It also contains some good stats about social media usage.
http://www.firstamendmentcenter.org/news.aspx?id=22071
Wednesday, September 30, 2009
Wednesday, September 23, 2009
NY Times article on Netflix and crowdsourcing
This is an excellent article on Netflix's use of crowdsourcing to predict customers' movie preferences --
http://bits.blogs.nytimes.com/2009/09/21/netflix-awards-1-million-prize-and-starts-a-new-contest/?hp
http://bits.blogs.nytimes.com/2009/09/21/netflix-awards-1-million-prize-and-starts-a-new-contest/?hp
Tuesday, September 22, 2009
The FDA and social media
The FDA, like the FTC, is preparing to establish guidelines about using social media for promotional purposes (for products under its purview) --
http://www.npr.org/blogs/health/2009/09/fda.html
http://www.npr.org/blogs/health/2009/09/fda.html
This is how Ford does it
This is a good blog post on how Ford utilizes social media in its promotional efforts --
http://www.clickz.com/3635034
http://www.clickz.com/3635034
Integrating social media with the rest of the promotion mix
This is an interesting article about integrating social media with the rest of the promotion mix, as opposed to treating it as a stand-alone vehicle --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113964
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113964
How to get re-tweeted on Twitter
This is an interesting article from Fast Company on how to get re-tweeted on Twitter --
http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
Monday, September 21, 2009
Ford, Papa Johns, Levi Strauss & Chevron use social media in their promotion mixes
This Courier Journal article addresses how Ford, Papa Johns, Levi Strauss, and Chevron are incorporting social media into their promotion mixes --
http://www.courier-journal.com/article/20090919/BUSINESS/909190352/-1/Category=search
http://www.courier-journal.com/article/20090919/BUSINESS/909190352/-1/Category=search
Thursday, September 17, 2009
Buying Facebook friends & Twitter followers
I'm not sure what I think of the practice described in this blog post:
http://www.economist.com/displaystory.cfm?story_id=14460087&fsrc=nwl
http://www.economist.com/displaystory.cfm?story_id=14460087&fsrc=nwl
Monday, September 14, 2009
Men vs. women on social media
This post provides some interesting insights about how people use social media, including gender deifferences --
http://hbswk.hbs.edu/item/6156.html
This is an interesting quote from the article:
"Corporate marketers by and large struggle with how to use social networking sites to reach potential customers ... The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site ... To be successful, you need to shift your mindset from social media to social strategy."
http://hbswk.hbs.edu/item/6156.html
This is an interesting quote from the article:
"Corporate marketers by and large struggle with how to use social networking sites to reach potential customers ... The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site ... To be successful, you need to shift your mindset from social media to social strategy."
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