Men vs. women on social media

This post provides some interesting insights about how people use social media, including gender deifferences --
http://hbswk.hbs.edu/item/6156.html

This is an interesting quote from the article:

"Corporate marketers by and large struggle with how to use social networking sites to reach potential customers ... The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site ... To be successful, you need to shift your mindset from social media to social strategy."