Thanks to Jason Falls for posting this link about how to get the most from your location-based marketing to his Facebook and LinkedIn profiles.
http://www.entrepreneur.com/article/227124
Monday, June 24, 2013
Jason Falls on why marketers get social media wrong
This is a great Social Media Explorer post from Jason Falls about why marketers get social media wrong.
http://www.socialmediaexplorer.com/social-media-marketing/why-marketers-get-social-media-wrong/
http://www.socialmediaexplorer.com/social-media-marketing/why-marketers-get-social-media-wrong/
Friday, June 21, 2013
LoyaltyLab blog post - Return on Relationship™
As this LoyaltyLab blog post suggests Return on Relationship™ is important. However, in my opinion, someone is going to have to find an effective way to quantify it before it will reach its true potential.
http://www.loyaltylab.com/blog/2013/02/return-on-relationship-the-new-measure-of-success/?utm_source=outbrain&utm_campaign=LoyaltyLabUS
http://www.loyaltylab.com/blog/2013/02/return-on-relationship-the-new-measure-of-success/?utm_source=outbrain&utm_campaign=LoyaltyLabUS
The changing market for consumer package goods
This is an important article from the Harvard Business Review blog network about the changing market for consumer package goods:
http://blogs.hbr.org/cs/2013/06/proctor_and_gamble_should_look.html
http://blogs.hbr.org/cs/2013/06/proctor_and_gamble_should_look.html
Tuesday, June 11, 2013
University of Florida Master's degree in Social Media
The University of Florida is, apparently, offering a Master's degree in Social Media through its journalism and communications prgram --
http://www.mediapost.com/publications/article/202206/get-your-masters-degree-in-social-media-no-joke.html#axzz2Vw5vN44q
http://www.mediapost.com/publications/article/202206/get-your-masters-degree-in-social-media-no-joke.html#axzz2Vw5vN44q
Monday, June 3, 2013
Satistics from Mary Meeker on the state of the web
These are great statistics from Mary Meeker on the state of the web. Thanks to Nick Huhn for posting this to his Facebook timeline.
http://pandawhale.com/post/20681/mary-meeker-state-of-the-web-2013-best-slides
http://pandawhale.com/post/20681/mary-meeker-state-of-the-web-2013-best-slides
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