Thursday, January 23, 2014

The concepts of brand, loyalty, and positioning may not be as relevant as they used to be

This HBR blog post by Itamar Simonson and Emanuel Rosen suggests that the concepts of brand, loyalty, and positioning may not be as relevant as they used to be. A new book by the authors will be available soon.  It is entitled  Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information .  I have it on order from Amazon.com and I am anxious to get it and read it.

http://blogs.hbr.org/2014/01/three-long-held-concepts-every-marketer-should-rethink/

Friday, January 10, 2014

Friday, January 3, 2014

"Big data" and the hiring process

It looks like "big data" is coming to the hiring process, according to this article in The Atlantic. Thanks to Dr. Sandy Miles for forwarding it to me.
http://www.theatlantic.com/magazine/archive/2013/12/theyre-watching-you-at-work/354681/

Thursday, January 2, 2014