This HBR blog post addresses some issues relating to the dark side of big data:
http://blogs.hbr.org/2014/01/big-datas-dangerous-new-era-of-discrimination/
Wednesday, January 29, 2014
Monday, January 27, 2014
Wall Street Journal Online article that focuses on the diversity of various social media venues
This is a Wall Street Journal Online article that focuses on the diversity of various social media venues.
http://online.wsj.com/news/articles/SB10001424052702304419104579323442346646168?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304419104579323442346646168.html
http://online.wsj.com/news/articles/SB10001424052702304419104579323442346646168?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304419104579323442346646168.html
Demographics for major social media venues
These are interesting demographics for major social media venues:
http://pewinternet.org/Reports/2013/Social-Media-Update/Main-Findings/Demographics-of-key-social-networking-platforms.aspx
http://pewinternet.org/Reports/2013/Social-Media-Update/Main-Findings/Demographics-of-key-social-networking-platforms.aspx
Thursday, January 23, 2014
The concepts of brand, loyalty, and positioning may not be as relevant as they used to be
This HBR blog post by Itamar Simonson and Emanuel Rosen suggests that the concepts of brand, loyalty, and positioning may not be as relevant as they used to be. A new book by the authors will be available soon. It is entitled Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information . I have it on order from Amazon.com and I am anxious to get it and read it.
http://blogs.hbr.org/2014/01/three-long-held-concepts-every-marketer-should-rethink/
http://blogs.hbr.org/2014/01/three-long-held-concepts-every-marketer-should-rethink/
Friday, January 10, 2014
Guidance from a company that has totally eliminated paid advertising
This is some very interesting guidance from a company that has totally eliminated paid advertising. Surprisingly, it's Krispy Kreme donuts!
http://www.marketingpower.com/ResourceLibrary/Pages/newsletters/mne/2013/11/krispy-kreme.aspx
http://www.marketingpower.com/ResourceLibrary/Pages/newsletters/mne/2013/11/krispy-kreme.aspx
Friday, January 3, 2014
"Big data" and the hiring process
It looks like "big data" is coming to the hiring process, according to this article in The Atlantic. Thanks to Dr. Sandy Miles for forwarding it to me.
http://www.theatlantic.com/magazine/archive/2013/12/theyre-watching-you-at-work/354681/
http://www.theatlantic.com/magazine/archive/2013/12/theyre-watching-you-at-work/354681/
Thursday, January 2, 2014
Why companies should control their social media accounts and develop a policy regarding their use
This restaurant owner found out the hard way why he should have control over his social media accounts and develop a policy regarding the accounts' use.
http://mashable.com/2013/12/16/fired-restaurant-chef-twitter/?utm_cid=mash-com-fb-main-link
http://mashable.com/2013/12/16/fired-restaurant-chef-twitter/?utm_cid=mash-com-fb-main-link
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