It looks like companies are spending more to stimulate WOM --
http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i98008be32bed3d6cf5b7e3d0a7c934d6
Thursday, July 30, 2009
Wednesday, July 29, 2009
Academic studies on social networks
We are finally starting to seem some empirical academic studies relating to social networks and social contagion:
http://www.msi.org/publications/publication.cfm?pub=1474
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2170
http://www.msi.org/publications/publication.cfm?pub=1564&utm_source=publications&utm_medium=email&utm_content=pub%2Bins09s-3&utm_campaign=pub%2Bins09s
http://www.msi.org/publications/publication.cfm?pub=1572
http://www.msi.org/publications/publication.cfm?pub=1474
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2170
http://www.msi.org/publications/publication.cfm?pub=1564&utm_source=publications&utm_medium=email&utm_content=pub%2Bins09s-3&utm_campaign=pub%2Bins09s
http://www.msi.org/publications/publication.cfm?pub=1572
Tuesday, July 28, 2009
More about blogola
More discussion about the practice of accepting gifts and other incentives in exchange for blogging about products --
http://www.npr.org/templates/story/story.php?storyId=111083779
http://www.npr.org/templates/story/story.php?storyId=111083779
Social media careers
Check out this post from CNN.COM & CareerBuilder.com to learn about potential careers in social media. Thanks to LaDonna McCuan for bringing it to my attention.
http://www.edition.cnn.com/2009/LIVING/worklife/07/28/cb.best.job.facbook.addict/index.html
http://www.edition.cnn.com/2009/LIVING/worklife/07/28/cb.best.job.facbook.addict/index.html
Monday, July 27, 2009
Intuit uses social media for customer service
This Business Week article talks about how Intuit is saving money by using social media for customer service. Thanks to Chris Wooldridge for bringing it to my attention.
http://www.businessweek.com/magazine/content/09_28/b4139066365300.htm
http://www.thefreelibrary.com/+BUILDING+A+SOCIAL+NETWORK+THAT+PAYS-a01611924597
http://www.businessweek.com/magazine/content/09_28/b4139066365300.htm
http://www.thefreelibrary.com/+BUILDING+A+SOCIAL+NETWORK+THAT+PAYS-a01611924597
Small businesses use Twitter
Twitter is becoming an outstanding communication tool for small businesses. Thanks to Edie Busija for forwarding this NY Times article--
http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=1&emc=eta1
http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=1&emc=eta1
Friday, July 24, 2009
Starbucks is top Facebook brand
It looks like Starbucks is not the top Facebook brand --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110369
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110369
Thursday, July 23, 2009
Zappos' customer service
This is an excellent article about Zappos' customer service --
http://adage.com/cmostrategy/article?article_id=138080
http://adage.com/cmostrategy/article?article_id=138080
Tuesday, July 21, 2009
Social media and revenue
These posts suggest that social media activity may be positively correlated with revenue.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
http://www.altimetergroup.com/2009/07/engagementdb.html
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
http://www.altimetergroup.com/2009/07/engagementdb.html
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
Social Media and Customer Relationship Management
This is an excellent white paper by Brent Leary on social media and customer relationship management.
http://www.sagenorthamerica.com/assets/Sagenorthamerica/documents/PDFs/White_Papers_PDF/SocialCRM_Final.pdf
http://www.sagenorthamerica.com/assets/Sagenorthamerica/documents/PDFs/White_Papers_PDF/SocialCRM_Final.pdf
Thursday, July 16, 2009
Razorfish's Social Influence Marketing Report
Razorfish's Social Influence Marketing Report is definitely worth noting, especially the discussion about the SIM score beginning on page 24.
http://www.goingsocialnow.com/2009/07/launching-fluent-the-social-in.html
http://fluent.razorfish.com/publication/?m=6540&l=1
http://www.goingsocialnow.com/2009/07/launching-fluent-the-social-in.html
http://fluent.razorfish.com/publication/?m=6540&l=1
Thursday, July 9, 2009
Social media and customer service
This is an interesting post about a person who used Twitter to get a service organization to provide ... well ... service!
http://womma.org/word/2009/07/07/how-to-get-that-plane-off-the-tarmac/
http://womma.org/word/2009/07/07/how-to-get-that-plane-off-the-tarmac/
Wednesday, July 8, 2009
Still more on blogging for pay
These links add to those below on the topic of blogging for pay:
http://www.businessweek.com/technology/content/may2009/tc20090518_532031.htm
http://www.adventuresinbabywearing.com/
http://www.blogger.com/post-create.g?blogID=5288280519513576492
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/2.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/3.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/4.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/5.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/6.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/7.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/8.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/9.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/10.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/11.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/12.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/13.htm
http://mashable.com/2009/04/29/general-mills-moms/
http://www.blogcatalog.com/topic/myblogspark/
http://www.businessweek.com/technology/content/may2009/tc20090518_532031.htm
http://www.adventuresinbabywearing.com/
http://www.blogger.com/post-create.g?blogID=5288280519513576492
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/2.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/3.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/4.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/5.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/6.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/7.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/8.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/9.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/10.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/11.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/12.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/13.htm
http://mashable.com/2009/04/29/general-mills-moms/
http://www.blogcatalog.com/topic/myblogspark/
More about blogging for pay
This post is a follow-on to the one below:
http://www.huffingtonpost.com/2009/05/18/army-of-paid-bloggers-sud_n_203740.html
http://www.whineymomma.com/2009/05/have-your-bases-covered.html
http://www.blogopinionz.com/quick-no-fax-payday-loans/
http://www.glenndzblissfullife.com/?p=1504
http://www.thelaborparty.co.cc/2009/faster-friendly-payday-loans
http://www.huffingtonpost.com/2009/05/18/army-of-paid-bloggers-sud_n_203740.html
http://www.whineymomma.com/2009/05/have-your-bases-covered.html
http://www.blogopinionz.com/quick-no-fax-payday-loans/
http://www.glenndzblissfullife.com/?p=1504
http://www.thelaborparty.co.cc/2009/faster-friendly-payday-loans
Blogging for pay
Blogging and the use of other social media posts for pay is going to be addressed in the soon-to-be-released FTC guidelines. Here is some background information on the practice:
http://online.wsj.com/article/SB124026415808636575.html
http://www.blogherald.com/2008/07/15/blogging-jobs-how-much-are-bloggers-paid-to-blog/
http://payperpost.com/home.html
http://tech.yahoo.com/news/ap/20090621/ap_on_hi_te/us_tec_bloggers_freebie_disclosures
http://technorati.com/blogging/state-of-the-blogosphere/blogging-for-profit/
http://www.readwriteweb.com/archives/how_much_do_top_tier_bloggers_make.php
http://www.businessinsider.com/henry-blodget-us-now-has-more-paid-bloggers-than-lawyers-2009-4
http://econsultancy.com/blog/4073-ftc-goes-after-paid-bloggers
http://www.smorty.com/
http://www.bloggersblog.com/blog/629051
http://www.boston.com/business/technology/articles/2005/06/26/for_a_fee_some_blogs_boost_firms/?page=1
http://www.contentcurrent.com/write?gclid=CPzT-4TzxpsCFSQMDQodKgntBA
http://online.wsj.com/article/SB124045072480346239.html
http://www.barefeetstudios.com/2009/05/19/paid-bloggers-still-get-google-downgrades/
http://www.payingpost.com/get-paid-to-blog.php
http://www.cbsnews.com/stories/2004/12/08/politics/main659955.shtml
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/16/AR2006091600575.html
http://www.pcmag.com/article2/0,2817,2349166,00.asp
http://www.sponsoredreviews.com/
http://www.delawareonline.com/article/20090629/BUSINESS/906290306/Are-bloggers-paid-to-be-nice-about-what-they-review
http://oreilly.com/pub/a/javascript/2002/08/12/megnut.html
http://workforward.org/2009/05/20/paid-bloggers-promoting-payday-lending/
http://online.wsj.com/article/SB124026415808636575.html
http://www.blogherald.com/2008/07/15/blogging-jobs-how-much-are-bloggers-paid-to-blog/
http://payperpost.com/home.html
http://tech.yahoo.com/news/ap/20090621/ap_on_hi_te/us_tec_bloggers_freebie_disclosures
http://technorati.com/blogging/state-of-the-blogosphere/blogging-for-profit/
http://www.readwriteweb.com/archives/how_much_do_top_tier_bloggers_make.php
http://www.businessinsider.com/henry-blodget-us-now-has-more-paid-bloggers-than-lawyers-2009-4
http://econsultancy.com/blog/4073-ftc-goes-after-paid-bloggers
http://www.smorty.com/
http://www.bloggersblog.com/blog/629051
http://www.boston.com/business/technology/articles/2005/06/26/for_a_fee_some_blogs_boost_firms/?page=1
http://www.contentcurrent.com/write?gclid=CPzT-4TzxpsCFSQMDQodKgntBA
http://online.wsj.com/article/SB124045072480346239.html
http://www.barefeetstudios.com/2009/05/19/paid-bloggers-still-get-google-downgrades/
http://www.payingpost.com/get-paid-to-blog.php
http://www.cbsnews.com/stories/2004/12/08/politics/main659955.shtml
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/16/AR2006091600575.html
http://www.pcmag.com/article2/0,2817,2349166,00.asp
http://www.sponsoredreviews.com/
http://www.delawareonline.com/article/20090629/BUSINESS/906290306/Are-bloggers-paid-to-be-nice-about-what-they-review
http://oreilly.com/pub/a/javascript/2002/08/12/megnut.html
http://workforward.org/2009/05/20/paid-bloggers-promoting-payday-lending/
Tuesday, July 7, 2009
Co-creation
This is a good blog post about co-creation where the company and its customers work together to create new products and services:
http://blog.freshnetworks.com/category/series/co-creation-series/
http://blog.freshnetworks.com/category/series/co-creation-series/
Monday, July 6, 2009
Legos and social media
Legos and social media --
http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%E2%80%93-why-segmentation-is-key/
http://interactivemarketingtrends.blogspot.com/2008/03/lego-social-strategy.html
http://www.ericsson.com/ericsson/corpinfo/publications/telecomreport/archive/2009/social-media/article1.shtml
http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%E2%80%93-why-segmentation-is-key/
http://interactivemarketingtrends.blogspot.com/2008/03/lego-social-strategy.html
http://www.ericsson.com/ericsson/corpinfo/publications/telecomreport/archive/2009/social-media/article1.shtml
Business Week article on employees' social media usage
This is an excellent Business Week article about how companies are addressing their employees' social media usage:
http://www.businessweek.com/magazine/content/09_22/b4133000631535.htm
http://www.businessweek.com/magazine/content/09_22/b4133000631535.htm
Wednesday, July 1, 2009
Academic article on word of mouth within online communities
There aren't many good social media marketing articles in the academic space. This one is worth noting.
http://apgsweden.typepad.com/apgsweden/files/viralzzz.pdf
http://apgsweden.typepad.com/apgsweden/files/viralzzz.pdf
Kobe Bryant, Nike, philantrophy, & the Chinese market
Kobe Bryant is ramping up his philanthropic efforts in China. He and Nike may reap the rewards many times over.
http://online.wsj.com/article/SB10001424052970204556804574258222289862830.html?mod=dist_smartbrief
http://online.wsj.com/article/SB10001424052970204556804574258222289862830.html?mod=dist_smartbrief
Hardees engages customers
Hardees is engaging its customers by asking them to help name a product --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108849
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108849
DVRs and media advertising
DVRs and other time-shifting devices are of great concern to advertisers and media companies alike.
http://www.mediaweek.com/mw/content_display/news/cable-tv/e3i3a983edc0e93a51b96899546994ac1ce?pn=1
http://www.mediaweek.com/mw/content_display/news/cable-tv/e3i3a983edc0e93a51b96899546994ac1ce?pn=1
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