Wednesday, July 31, 2013

A good story can add value?

According to this HBR blog post, a product's value can increase considerably if it is accompanied by the right story that puts it in a proper context.
http://blogs.hbr.org/cs/2013/07/want_to_raise_prices_tell_a_be.html

Monday, July 22, 2013

Wednesday, July 10, 2013