Friday, May 29, 2009

The link between online discussions and sales

Serious academic research pertaining to social media and marketing is just now starting to be published. This is an excellent piece of research coming out of Northwestern University by Shyam Gopinath, Jacquelyn Thomas And Lakshman Krishnamurthi. It focuses on the link between online discussions and sales.

Thursday, May 28, 2009

Business Week article on analysis of online friendships

This Business Week article provides interesting insights into some of the analyses that are being done in the social media field --

Friday, May 1, 2009

Jeremiah Owyang on building online communities

Follow this link to hear three excellent podcasts by Jeremiah Owyang about how to build online communities --