Serious academic research pertaining to social media and marketing is just now starting to be published. This is an excellent piece of research coming out of Northwestern University by Shyam Gopinath, Jacquelyn Thomas And Lakshman Krishnamurthi. It focuses on the link between online discussions and sales.
http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/people_are_talking
Friday, May 29, 2009
Thursday, May 28, 2009
Business Week article on analysis of online friendships
This Business Week article provides interesting insights into some of the analyses that are being done in the social media field --
http://www.businessweek.com/magazine/content/09_22/b4133032573293.htm
http://www.businessweek.com/magazine/content/09_22/b4133032573293.htm
Friday, May 1, 2009
Jeremiah Owyang on building online communities
Follow this link to hear three excellent podcasts by Jeremiah Owyang about how to build online communities --
http://www.abiggervoiceblog.com/
http://www.abiggervoiceblog.com/
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