Wednesday, May 18, 2011

HBR/Management Science article on viral products vs. viral marketing

This is an interesting HBR piece on viral products vs. viral marketing. The full study will be published in a forthcoming issue of Management Science.

http://hbr.org/2011/06/vision-statement-forget-viral-marketing-make-the-product-itself-viral/ar/1

Thanks to Emanuel Rosen for posting this to the Facebook News Feed.

Monday, May 16, 2011

Ethical issues all around

Read these and try counting the ethical issues if you can ...


http://www.prdaily.com/Main/Articles/8255.aspx


http://www.usatoday.com/money/media/2011-05-06-google_n.htm


http://pastebin.com/zaeTeJeJ

Thanks to Elizabeth Thomas for putting the original PRDaily post up on the Facebook NewwFeed.

Thursday, May 5, 2011

Tupperware is moving to social media

It looks like Tupperware is moving to social media and embracing a cause that, in itself, is a "bigger conversation."

Thanks to Emanuel Rosen for posting this to Facebook!

http://www.nytimes.com/2011/05/05/business/media/05adco.html?_r=1&scp=1&sq=tupperware&st=cse

Wednesday, May 4, 2011

Nestle wrestles with social media policy

This post explains some of the problems Nestle has had in social media land. It gives rise to interesting questions about what social media policies are, and are not, appropriate.
http://www.prdaily.com/Main/Articles/8111.aspx