This is an interesting HBR piece on viral products vs. viral marketing. The full study will be published in a forthcoming issue of Management Science.
http://hbr.org/2011/06/vision-statement-forget-viral-marketing-make-the-product-itself-viral/ar/1
Thanks to Emanuel Rosen for posting this to the Facebook News Feed.
Wednesday, May 18, 2011
Monday, May 16, 2011
Ethical issues all around
Read these and try counting the ethical issues if you can ...
http://www.prdaily.com/Main/Articles/8255.aspx
http://www.usatoday.com/money/media/2011-05-06-google_n.htm
http://pastebin.com/zaeTeJeJ
Thanks to Elizabeth Thomas for putting the original PRDaily post up on the Facebook NewwFeed.
http://www.prdaily.com/Main/Articles/8255.aspx
http://www.usatoday.com/money/media/2011-05-06-google_n.htm
http://pastebin.com/zaeTeJeJ
Thanks to Elizabeth Thomas for putting the original PRDaily post up on the Facebook NewwFeed.
Thursday, May 5, 2011
Tupperware is moving to social media
It looks like Tupperware is moving to social media and embracing a cause that, in itself, is a "bigger conversation."
Thanks to Emanuel Rosen for posting this to Facebook!
http://www.nytimes.com/2011/05/05/business/media/05adco.html?_r=1&scp=1&sq=tupperware&st=cse
Thanks to Emanuel Rosen for posting this to Facebook!
http://www.nytimes.com/2011/05/05/business/media/05adco.html?_r=1&scp=1&sq=tupperware&st=cse
Wednesday, May 4, 2011
Nestle wrestles with social media policy
This post explains some of the problems Nestle has had in social media land. It gives rise to interesting questions about what social media policies are, and are not, appropriate.
http://www.prdaily.com/Main/Articles/8111.aspx
http://www.prdaily.com/Main/Articles/8111.aspx
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