Tuesday, May 21, 2013

The Amy's Baking Company story

Sometimes there are valuable lessons to be learned from the things that did not go well with others.  The Amy's Baking Company story may provide some of those lessons.
http://www.forbes.com/sites/kellyclay/2013/05/14/lessons-from-amys-baking-company-six-things-you-should-never-do-on-social-media/

Tuesday, May 7, 2013

Best practices for restaurants on Facebook

Mashable on 13 best practices for restaurants on Facebook --
http://mashable.com/2011/08/29/facebook-marketing-restaurants/

How social media is changing business

This is an excellent 2009 Mashable post on how social media is changing business --
http://mashable.com/2009/09/22/social-media-business/

How local politicians can use social media

Mashable on how local politicians can use social media --
http://mashable.com/2012/10/02/social-media-and-local-politics/

How American Express uses social media

Mashable on how American Express uses social media --
http://mashable.com/2012/03/28/american-express-social-media/

Mashable on clever social media campaigns

Mashable on clever social media campaigns --
http://mashable.com/2012/02/26/clever-social-media-campaigns/

The newest social networks

Hootsuite on the newest social networks --
http://blog.hootsuite.com/7-social-networks-watch-2013/

Top retailers on social media

Mashable's top retailers on social media --
http://mashable.com/2012/05/11/retailers-social-media/

Using Pinterest for marketing purposes

Mashable on using Pinterest for marketing purposes--
http://mashable.com/2012/02/27/pinterest-marketing/

8 innovative social media campaigns

Mashable on 8 innovative social media campaigns --
http://mashable.com/2011/06/19/social-media-campaigns-2/

How Edge used Twitter

Mashable on how Edge used Twitter --
http://mashable.com/2011/01/18/edge-soirritating/

Buffalo Wild Wings' use of SCVNGR

Mashable on Buffalo Wild Wings' use of SCVNGR --
http://mashable.com/2011/06/01/scvngr-buffalo-wild-wings-campaign/

How specific brands are using Twitter, YouTube, Pinterest, and Facebook

Mashable on how specific brands are using Twitter, YouTube, Pinterest, and Facebook --
http://mashable.com/2012/06/24/brands-social-media/

Reddit AMAs (Ask Me Anything)

Mashable on using Reddit AMAs (Ask Me Anything) --
http://mashable.com/2013/03/25/reddit-ama-tips/

Small businesses successfully using social media

Mashable on small businesses successfully using social media --
http://mashable.com/2009/10/21/social-media-small-businesses/
http://mashable.com/2010/06/02/small-business-social-media-success-stories/
http://mashable.com/2010/03/22/small-business-social-media-results/

How startups are using Vine

Mashable on how startups are using Vine -
http://mashable.com/2013/03/12/startups-using-vine/

How churches use social media

Mashable's infographic on how churches use social media --
http://mashable.com/2012/07/31/churches-social-media/

How 10 well-known brands use social media

Mashable's social brands series explains how 10 well-known brands use social media -
http://mashable.com/category/social-brands-series/

Eurail's award for social media based customer support

Eurail wins a Mashable award for social media based customer support --
http://www.eurail.com/about-us/press-info/mashable-award-customer-support

Top brands' social media marketing strategies

This is an interesting Mashable post on top brands' social media marketing strategies:
http://mashable.com/2013/02/22/social-media-marketing-strategy/

Nike's social-mobile-local strategy

This is an interesting Social Media Today discussion of Nike's social-mobile-local strategy:
http://socialmediatoday.com/joseph-ruiz/1188271/somolo-marketing-nike-case-study

PR-Squared on ethical issues surrounding social media

This is an interesting post from PR-Squared on ethical issues surrounding social media:

http://www.pr-squared.com/index.php/2010/01/real-world-ethical-dilemmas-in-social-media-upcoming-series

Social Media Today post on Ethical Practices in Social Media Marketing

This is an excellent Social Media Today post on Ethical Practices in Social Media Marketing:

http://socialmediatoday.com/augieray1/1407041/three-steps-increase-ethics-social-media-marketing