Wednesday, January 27, 2010

Facebook conversion tracking tool

Facebook is experimenting with a tool that will track clicks from Facebook advertisements all the way through to purchase. Thus, it will answer the question, "How much revenue are we getting out of this advertising?"

Thanks to Theresa Flaherty for posting this link to LinkedIn!

http://www.mediapost.com/?fa=Articles.showArticle&art_aid=121357

Friday, January 22, 2010

Wednesday, January 20, 2010