Facebook is experimenting with a tool that will track clicks from Facebook advertisements all the way through to purchase. Thus, it will answer the question, "How much revenue are we getting out of this advertising?"
Thanks to Theresa Flaherty for posting this link to LinkedIn!
http://www.mediapost.com/?fa=Articles.showArticle&art_aid=121357
Wednesday, January 27, 2010
Friday, January 22, 2010
Social media governance
This is an excellent website on social media governance:
http://socialmediagovernance.com/policies.php
http://socialmediagovernance.com/policies.php
Thursday, January 21, 2010
Social media and brands
This is an interesting post about "social media implications for brands in 2010" --
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3ifeb9b7d8f4cd52bc446285c8e2330f1f?imw=Y
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3ifeb9b7d8f4cd52bc446285c8e2330f1f?imw=Y
Wednesday, January 20, 2010
The Role of Traditional Media
I'm not sure if this is good news or bad news for traditional news media ...
http://www.journalism.org/analysis_report/how_news_happens
http://www.journalism.org/analysis_report/how_news_happens
Tuesday, January 19, 2010
Addition to the social technogoraphics profile
A new category on the social technographics profile -- conversationalists.
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
Thursday, January 14, 2010
Is mobile the new frontier?
Mobile seems to be the new frontier for digital marketing --
http://www.clickz.com/3636125?utm_source=feedburner
http://www.clickz.com/3636125?utm_source=feedburner
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