Monday, February 28, 2011

MarketMotive Internet Marketing Certification courses

MarketMotive offers a variety of certification courses for those who are interested in developing, and documenting, their expertise with various forms of Internet marketing. Thanks to Thomas Rasinen for calling it to my attention.
http://www.marketmotive.com/

ObjectiveMarketer

Thanks to Thomas Rasinen for bringing ObjectiveMarketer to my attention. It offers a variety of social media and digital solutions.
http://objectivemarketer.com/objectivemarketer/

Google Insights for Search

Google Insights for Search is very cool! Thanks to Thomas Rasinen for calling it to my attention.

http://www.google.com/insights/search/#q=Murray%20State%20University%2CWestern%20Kentucky%20University%2CAustin%20Peay%20University&cmpt=q

Tuesday, February 22, 2011

Dealing with negative online brand sentiment:

This is an excellent post from Mashable about how to deal with negative online brand sentiment:
http://mashable.com/2011/02/21/negative-brand-sentiment/

Thanks to Dr. Sandy Miles for calling it to my attention.

Monday, February 21, 2011

Wednesday, February 9, 2011

Tuesday, February 8, 2011

SmartBlogs post re the relationship between social media and traditional media

This post from SmartBlogs addresses the relationship between social media and traditional media. Two quotes I particularly like are:

“Now that all media is social … all media campaigns should be inherently social,” said Tom Beeby, executive creative director and Beeby Clark + Meyler.

“Advertising gives brands a voice, social media gives brands a personality,” said MediaVest Senior Vice President Jon Halvorson.

http://smartblogs.com/socialmedia/2011/02/08/live-from-social-media-week-blending-social-into-earned-owned-and-paid-media/

Strengthening Your Social Media Voice

This is a good blog post from Mashable about strengthening your social media voice --
http://mashable.com/2011/02/07/strengthen-social-media-voice/?utm_source=feedburner

Doritos/PepsiMax "Crash the Superbowl" contest

Check out the Doritos/PepsiMax "Crash the Superbowl" contest for a good example of "crowdsourcing" -- http://www.crashthesuperbowl.com/