Here is an interesting post about how to engage Facebook fans:
http://www.conversationagent.com/2009/12/are-your-facebook-fans-truly-engaged.html
Monday, December 14, 2009
Friday, December 11, 2009
what should be included in a social media marketing class?
This is an interesting post about what should be taught in a Social Media Marketing class. Be sure to read the comments as well. Thanks to Theresa Flaherty for forwarding this.
http://socialmediatoday.com/SMC/146811?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter
http://socialmediatoday.com/SMC/146811?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter
Thursday, December 10, 2009
Connectbeam and employee communication
Connectbeam's "stated goal is to establish the enterprise social network through the integration of employees' user-generated content." (Wikipedia) Thanks to the "Social Marketers" team for bringing this to my attention (Jazmin Reid, Joy Jenkins, Benjamin Clos, Nicholas Yantko)
http://www.connectbeam.com/
http://en.wikipedia.org/wiki/Connectbeam
http://www.connectbeam.com/
http://en.wikipedia.org/wiki/Connectbeam
B2B and credibility, expertise, and thought leadership
Both of these posts address the use of social media to establish credibility, expertise, and thought leadership in a B2B environment --
http://www.briansolis.com/2009/12/in-social-media-it%E2%80%99s-not-just-business-its-business-to-business/
http://smartblogs.com/socialmedia/2009/12/10/the-value-of-silence/
http://www.briansolis.com/2009/12/in-social-media-it%E2%80%99s-not-just-business-its-business-to-business/
http://smartblogs.com/socialmedia/2009/12/10/the-value-of-silence/
Tips for tweeting
These are some interesting tips pertaining to Twitter --
http://www.livingstonbuzz.com/2009/12/10/no-pain-no-gain-lessons-learned-from-my-year-with-twitter/
http://www.livingstonbuzz.com/2009/12/10/no-pain-no-gain-lessons-learned-from-my-year-with-twitter/
Tuesday, December 8, 2009
Apple doesn't do much social media
I guess you don't have to do social media to be successful. According to this post, Apple doesn't! Thanks to Edit Busija for forwarding this.
http://www.thebigmoney.com/features/making-payroll/2009/12/07/we-should-all-get-it-wrong-apple?page=full
http://www.thebigmoney.com/features/making-payroll/2009/12/07/we-should-all-get-it-wrong-apple?page=full
Monday, December 7, 2009
The video story of one of Coca-Cola's fan pages
Check out how two guys became Coca-Cola sensations. You will have to view the advertisement on the front end before you get to the actual video.
http://www.slatev.com/index.html?bcpid=988327350&bclid=46629201001&bctid=53244393001
http://www.slatev.com/index.html?bcpid=988327350&bclid=46629201001&bctid=53244393001
Friday, December 4, 2009
Social media pushing online traffic?
This post claims that "... social networks are, indeed, pushing about 10% of the total US online traffic ..." Few details are given.
http://www.bizreport.com/2009/12/how_social_networks_may_improve_the_holiday_spend.html
http://www.bizreport.com/2009/12/how_social_networks_may_improve_the_holiday_spend.html
Thursday, December 3, 2009
Social media within the organization
This article talks about a couple of social media venues that facilitate communication within organizations --
http://www.theadvertiser.com/article/20091203/BUSINESS/912030318
http://www.theadvertiser.com/article/20091203/BUSINESS/912030318
Wednesday, December 2, 2009
The Big Money Twitter 12
This is a list of 12 companies that are doing a good job of using Twitter to promote themselves.
http://www.thebigmoney.com/slideshow/big-money-twitter-12
http://www.thebigmoney.com/slideshow/big-money-twitter-12
The Big Money Facebook 50
This is a list of 50 companies that are doing a good job of using Facebook to promote themselves.
http://www.thebigmoney.com/slideshow/big-money-facebook-50-0
http://www.thebigmoney.com/slideshow/big-money-facebook-50-0
Using Market Tools' as a data source
This whitepaper from Market Tools explains how their techniques can add to the reliability of market research.
http://www.markettools.com/pdfs/resources/WP_TrueSample.pdf
http://www.markettools.com/pdfs/resources/WP_TrueSample.pdf
Naked Pizza and a primer on social media for business
This is an excellent primer on how businesses, especially small businesses, can use Twitter and other social media venues.
http://www.pcworld.com/businesscenter/article/182927-1/get_real_business_results_from_social_media.html
http://www.pcworld.com/businesscenter/article/182927-1/get_real_business_results_from_social_media.html
Auto Dealers use B2B social media
It looks like auto dealers are using social media to communicate with one another in a business-to-business context.
http://dealermarketing.com/advertising-menu/internet-marketing-solutions/1783-social-mediathe-auto-dealerships-new-secret-weapon.html
http://dealermarketing.com/advertising-menu/internet-marketing-solutions/1783-social-mediathe-auto-dealerships-new-secret-weapon.html
Tuesday, December 1, 2009
Digital tribes?
Digital tribes ... now that is an interesting way to look at it!
http://www.guardian.co.uk/digital-tribes/know-your-customer
http://www.guardian.co.uk/digital-tribes/know-your-customer
Making your blog more social
Dan Zarella, guest blogger on Jason Falls' Social Media Explorer blog, gives tips and techniques for making your blog more social --
http://www.socialmediaexplorer.com/2009/12/01/making-your-corporate-blog-more-social/
http://www.socialmediaexplorer.com/2009/12/01/making-your-corporate-blog-more-social/
Voice of McDonald's Contest
McDonalds is engaging its employees with its "Voice of McDonalds" Contest --
http://www.nytimes.com/2008/02/09/business/09idol.html
http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html
http://vom.mcdonalds.com/
http://www.nytimes.com/2008/02/09/business/09idol.html
http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/students/amazing_stories/from-restaurant-grill-to-musical-thrill.html
http://vom.mcdonalds.com/
Will social networking and TV converge?
Steve Rubel thinks 2010 is the year when social networking and television will converge!
http://www.steverubel.com/what-to-watch-in-2010-social-tv
http://www.steverubel.com/what-to-watch-in-2010-social-tv
Monday, November 30, 2009
Advertising Age article on the FTC, social media, and endorsements
This Advertising Age article on the FTC, social media, and endorsements is particularly relevant since the FTC's new guidelines go into effect tomorrow, December 1.
http://adage.com/madisonandvine/article?article_id=140750
http://adage.com/madisonandvine/article?article_id=140750
Thursday, November 19, 2009
Affinitive
Affinitive appears to be a cool organization in the social media space. It has some excellent social media case examples.Thanks to Tyler Sills for bringing it to my attention.
http://www.beaffinitive.com/
http://www.beaffinitive.com/
M-Commerce
This Business Week article discusses how m-commerce is affecting the way people shop and buy:
http://www.businessweek.com/magazine/content/09_43/b4152049042298.htm
http://www.businessweek.com/magazine/content/09_43/b4152049042298.htm
Amazon.com and social media marketing
This Business Week article describes how Amazon.com is in the heart of the social media marketing space.
http://www.businessweek.com/magazine/content/09_43/b4152047039565.htm?chan=technology_technology+index+page_top+stories
http://www.businessweek.com/magazine/content/09_43/b4152047039565.htm?chan=technology_technology+index+page_top+stories
Facebook Connect
This Business Week article describes how Facebook and Facebook Connect are in the heart of the social media marketing space.
http://www.businessweek.com/magazine/content/09_43/b4152048040939.htm?chan=rss_topDiscussed_ssi_5
http://www.businessweek.com/magazine/content/09_43/b4152048040939.htm?chan=rss_topDiscussed_ssi_5
Tuesday, November 17, 2009
The Association of Internet Researchers' guidelines
The Association of Internet Researchers has posted the following guidelines for conducting ethical Internet-related research.
http://aoir.org/reports/ethics.pdf
http://aoir.org/reports/ethics.pdf
Thursday, November 12, 2009
Is this the Marketing curriculum's future direction?
This Business Week article has some important things to say about the future of the Marketing curriculum --
http://www.businessweek.com/bschools/content/nov2009/bs2009115_016982.htm
http://www.businessweek.com/bschools/content/nov2009/bs2009115_016982.htm
Sunday, November 8, 2009
B2B and social media: a whole company effort?
This blog post suggests that social media applications in B2B are a whole company effort.
http://www.conversationagent.com/2009/11/developing-a-b2b-content-strategy-start-with-who.html
http://www.conversationagent.com/2009/11/developing-a-b2b-content-strategy-start-with-who.html
Friday, October 30, 2009
Network effects or network externalities
"Network effects" of "network externalities" refers to the idea that something becomes more valuable as more and more people use it (telephones, faxes, etc.). This may be an application of the concept in the social media space ...
http://digital.venturebeat.com/2009/10/23/why-wont-location-based-networks-grow/
http://digital.venturebeat.com/2009/10/23/why-wont-location-based-networks-grow/
Fast food and social media based contests
Dunkin' Donuts and Cousins Subs are basing contests in the social media space.
http://www.qsrweb.com/article.php?id=16284&na=1&s=2
http://www.qsrweb.com/article.php?id=16284&na=1&s=2
More on Ford's use of social media
Ford is also tying social media into the promotion of its Fusion brand.
http://www.wired.com/autopia/2009/10/ford-tries-social-media-for-the-fusion-too/
http://www.wired.com/autopia/2009/10/ford-tries-social-media-for-the-fusion-too/
Using social media to listen
This post underscores the importance of using social media to listen to customers and other stakeholders.
http://www.socialmediatoday.com/SMC/137264
http://www.socialmediatoday.com/SMC/137264
Promoting your career by blogging
Here's a good idea ... maintain a career blog. If done well, it may convince employers that you have skills they need.
http://www.personalbrandingblog.com/4-tips-to-write-a-career-blog-that-gets-you-noticed/
http://www.personalbrandingblog.com/4-tips-to-write-a-career-blog-that-gets-you-noticed/
BzzScapes
Thanks to Benjamin Clos for forwarding this to me. I am aware of the company BzzAgent, but I believe believe BzzScapes is new!
http://www.bzzagent.com/bzzscapes/
http://www.bzzagent.com/bzzscapes/
Monday, October 26, 2009
Social media and the legal department
Social media marketing is sometimes in conflict with an organization's legal department. Here are some suggestions for coexisting:
http://www.socialmediatoday.com/SMC/136644
http://www.socialmediatoday.com/SMC/136644
Social media as a competitive advantage for 20-somethings!
Social media as a competitive advantage for 20-somethings!
http://www.chicagotribune.com/business/chi-sun-social-mentors-oct25-,0,7142585.story
http://www.chicagotribune.com/business/chi-sun-social-mentors-oct25-,0,7142585.story
Friday, October 16, 2009
Studying your networks with PeopleMap
Want to know how you are connected to someone else in the "6 degrees of separation" world? According to this post, PeopleMap can show you --
http://b2bmarketingpost.com/2009/10/05/peoplemap-a-real-tool-for-sales-enablement/
http://b2bmarketingpost.com/2009/10/05/peoplemap-a-real-tool-for-sales-enablement/
Ford Motor Company & social media
See what Ford is doing with social media --
http://www.internetnews.com/bus-news/article.php/3844086/Social+Media+is+Fords+Marketing+Fiesta.htm
http://www.internetnews.com/bus-news/article.php/3844086/Social+Media+is+Fords+Marketing+Fiesta.htm
The constitutionality of the FTC's new rules
The CEO of the Interactive Adverrtising Bureau thinks the FTC's new rules are unconstitutional --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115563
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115563
Monday, October 12, 2009
Dave Knox of P&G on the future of social media in marketing
Thanks to Dr. Tim Johnston for calling my attention to this excellent post about the future of social media in a marketing context.
The content is primarily attributed to Dave Knox, corporate marketing brand manager for digital business strategy at Procter & Gamble.
http://www.warc.com/News/TopNews.asp?ID=25796&Origin=WARCNewsEmail
The content is primarily attributed to Dave Knox, corporate marketing brand manager for digital business strategy at Procter & Gamble.
http://www.warc.com/News/TopNews.asp?ID=25796&Origin=WARCNewsEmail
Thursday, October 8, 2009
New book on social networks entitled "CONNECTED"
This is an CNN post about a new book, entitled "CONNECTED," on social networks. The review itself provides some interesting insights --
http://www.cnn.com/2009/TECH/10/08/social.networks.connected/index.html
http://www.cnn.com/2009/TECH/10/08/social.networks.connected/index.html
Monday, October 5, 2009
The FTC and blogging
The FTC has passed guidelines requiring that material connections between bloggers and sponsors be disclosed --
http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html
http://www.foxnews.com/story/0,2933,560501,00.html?test=latestnews
http://www.ftc.gov/opa/2009/10/endortest.shtm
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html
http://www.foxnews.com/story/0,2933,560501,00.html?test=latestnews
http://www.ftc.gov/opa/2009/10/endortest.shtm
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
Thursday, October 1, 2009
Could Google have the next great thing in social media?
This post talks about Google Wave which will be available to the general public in 2010. It is billed as "e-mail for the 21st century." Could it be???
http://www.dailymail.co.uk/sciencetech/article-1217341/With-Wave-Google-aims-conquer-network.html
http://www.dailymail.co.uk/sciencetech/article-1217341/With-Wave-Google-aims-conquer-network.html
Wednesday, September 30, 2009
Interesting stats on social media and the news
Thanks to Louanne Young for forwarding this interesting post on social media and the news. It also contains some good stats about social media usage.
http://www.firstamendmentcenter.org/news.aspx?id=22071
http://www.firstamendmentcenter.org/news.aspx?id=22071
Wednesday, September 23, 2009
NY Times article on Netflix and crowdsourcing
This is an excellent article on Netflix's use of crowdsourcing to predict customers' movie preferences --
http://bits.blogs.nytimes.com/2009/09/21/netflix-awards-1-million-prize-and-starts-a-new-contest/?hp
http://bits.blogs.nytimes.com/2009/09/21/netflix-awards-1-million-prize-and-starts-a-new-contest/?hp
Tuesday, September 22, 2009
The FDA and social media
The FDA, like the FTC, is preparing to establish guidelines about using social media for promotional purposes (for products under its purview) --
http://www.npr.org/blogs/health/2009/09/fda.html
http://www.npr.org/blogs/health/2009/09/fda.html
This is how Ford does it
This is a good blog post on how Ford utilizes social media in its promotional efforts --
http://www.clickz.com/3635034
http://www.clickz.com/3635034
Integrating social media with the rest of the promotion mix
This is an interesting article about integrating social media with the rest of the promotion mix, as opposed to treating it as a stand-alone vehicle --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113964
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113964
How to get re-tweeted on Twitter
This is an interesting article from Fast Company on how to get re-tweeted on Twitter --
http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
Monday, September 21, 2009
Ford, Papa Johns, Levi Strauss & Chevron use social media in their promotion mixes
This Courier Journal article addresses how Ford, Papa Johns, Levi Strauss, and Chevron are incorporting social media into their promotion mixes --
http://www.courier-journal.com/article/20090919/BUSINESS/909190352/-1/Category=search
http://www.courier-journal.com/article/20090919/BUSINESS/909190352/-1/Category=search
Thursday, September 17, 2009
Buying Facebook friends & Twitter followers
I'm not sure what I think of the practice described in this blog post:
http://www.economist.com/displaystory.cfm?story_id=14460087&fsrc=nwl
http://www.economist.com/displaystory.cfm?story_id=14460087&fsrc=nwl
Monday, September 14, 2009
Men vs. women on social media
This post provides some interesting insights about how people use social media, including gender deifferences --
http://hbswk.hbs.edu/item/6156.html
This is an interesting quote from the article:
"Corporate marketers by and large struggle with how to use social networking sites to reach potential customers ... The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site ... To be successful, you need to shift your mindset from social media to social strategy."
http://hbswk.hbs.edu/item/6156.html
This is an interesting quote from the article:
"Corporate marketers by and large struggle with how to use social networking sites to reach potential customers ... The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site ... To be successful, you need to shift your mindset from social media to social strategy."
Tuesday, August 25, 2009
B2B & B2C social media channels
This blog post gives the author's opinion about which social media channels are best suited for B2B applications and which are best suited for B2C applications.
http://www.socialmediatoday.com/smc/118475
http://www.socialmediatoday.com/smc/118475
Friday, August 14, 2009
Starbucks is number 1 on Facebook
Check out this blog post about Starbucks and Facebook --
http://www.brandweek.com/bw/content_display/news-and-features/digital/e3idee9d1f93a71c5753e010d72c630f4eb
http://www.brandweek.com/bw/content_display/news-and-features/digital/e3idee9d1f93a71c5753e010d72c630f4eb
Tuesday, August 11, 2009
Three groups on whom to focus
Andy Sernovitz recommends that you focus on your customers, your employees, and your competitors for the purpose of generating word-of-mouth.
http://smartblogs.com/socialmedia/2009/08/11/andys-answers-3-people-you-should-be-earning-love-from-every-day/
http://smartblogs.com/socialmedia/2009/08/11/andys-answers-3-people-you-should-be-earning-love-from-every-day/
Monday, August 10, 2009
Linking social media and e-mail campaigns
The company discussed here is suggesting that companies can achieve synergies by linking their e-mail campaigns with their social media campaigns.
http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/08-10-2009/0005074817&EDATE=
http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/08-10-2009/0005074817&EDATE=
John McCain's online brand
It looks like John McCain has successfully gone digital.
http://www.foxnews.com/opinion/2009/08/07/brand-mccain-beating-barack/
http://www.foxnews.com/opinion/2009/08/07/brand-mccain-beating-barack/
Wednesday, August 5, 2009
Pay for tweets?
Looks like companies are now paying Twitter users to tweet about their products (sponsored Tweets):
http://www.fastcompany.com/blog/lydia-dishman/southeast-innovation/izea-calls-transparency-can-twitter-remain-pure?partner=homepage_newsletter
http://www.fastcompany.com/blog/lydia-dishman/southeast-innovation/izea-calls-transparency-can-twitter-remain-pure?partner=homepage_newsletter
The Marines and social networking
It looks like the Marines are banning access to social networking sites --
http://www.smartplanet.com/business/blog/smart-takes/smart-move-marines-block-social-networking-sites/159/
http://www.smartplanet.com/business/blog/smart-takes/smart-move-marines-block-social-networking-sites/159/
Tuesday, August 4, 2009
YouTube and the local news business
It looks like YouTube is getting into the local news business --
http://www.webpronews.com/blogtalk/2009/08/03/youtube-bringing-local-news-to-you-traditional-outlets-cringe
http://www.nytimes.com/2009/08/03/business/media/03youtube.html
http://www.youtube.com/news
http://www.webpronews.com/blogtalk/2009/08/03/youtube-bringing-local-news-to-you-traditional-outlets-cringe
http://www.nytimes.com/2009/08/03/business/media/03youtube.html
http://www.youtube.com/news
Monday, August 3, 2009
Interesting metrics from FireClick
Check out the metrics provided by FireClick --
http://index.fireclick.com/
http://index.fireclick.com/
Thursday, July 30, 2009
Word-of-Mouth campaign spending
It looks like companies are spending more to stimulate WOM --
http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i98008be32bed3d6cf5b7e3d0a7c934d6
http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i98008be32bed3d6cf5b7e3d0a7c934d6
Wednesday, July 29, 2009
Academic studies on social networks
We are finally starting to seem some empirical academic studies relating to social networks and social contagion:
http://www.msi.org/publications/publication.cfm?pub=1474
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2170
http://www.msi.org/publications/publication.cfm?pub=1564&utm_source=publications&utm_medium=email&utm_content=pub%2Bins09s-3&utm_campaign=pub%2Bins09s
http://www.msi.org/publications/publication.cfm?pub=1572
http://www.msi.org/publications/publication.cfm?pub=1474
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2170
http://www.msi.org/publications/publication.cfm?pub=1564&utm_source=publications&utm_medium=email&utm_content=pub%2Bins09s-3&utm_campaign=pub%2Bins09s
http://www.msi.org/publications/publication.cfm?pub=1572
Tuesday, July 28, 2009
More about blogola
More discussion about the practice of accepting gifts and other incentives in exchange for blogging about products --
http://www.npr.org/templates/story/story.php?storyId=111083779
http://www.npr.org/templates/story/story.php?storyId=111083779
Social media careers
Check out this post from CNN.COM & CareerBuilder.com to learn about potential careers in social media. Thanks to LaDonna McCuan for bringing it to my attention.
http://www.edition.cnn.com/2009/LIVING/worklife/07/28/cb.best.job.facbook.addict/index.html
http://www.edition.cnn.com/2009/LIVING/worklife/07/28/cb.best.job.facbook.addict/index.html
Monday, July 27, 2009
Intuit uses social media for customer service
This Business Week article talks about how Intuit is saving money by using social media for customer service. Thanks to Chris Wooldridge for bringing it to my attention.
http://www.businessweek.com/magazine/content/09_28/b4139066365300.htm
http://www.thefreelibrary.com/+BUILDING+A+SOCIAL+NETWORK+THAT+PAYS-a01611924597
http://www.businessweek.com/magazine/content/09_28/b4139066365300.htm
http://www.thefreelibrary.com/+BUILDING+A+SOCIAL+NETWORK+THAT+PAYS-a01611924597
Small businesses use Twitter
Twitter is becoming an outstanding communication tool for small businesses. Thanks to Edie Busija for forwarding this NY Times article--
http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=1&emc=eta1
http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=1&emc=eta1
Friday, July 24, 2009
Starbucks is top Facebook brand
It looks like Starbucks is not the top Facebook brand --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110369
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110369
Thursday, July 23, 2009
Zappos' customer service
This is an excellent article about Zappos' customer service --
http://adage.com/cmostrategy/article?article_id=138080
http://adage.com/cmostrategy/article?article_id=138080
Tuesday, July 21, 2009
Social media and revenue
These posts suggest that social media activity may be positively correlated with revenue.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
http://www.altimetergroup.com/2009/07/engagementdb.html
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
http://www.altimetergroup.com/2009/07/engagementdb.html
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
Social Media and Customer Relationship Management
This is an excellent white paper by Brent Leary on social media and customer relationship management.
http://www.sagenorthamerica.com/assets/Sagenorthamerica/documents/PDFs/White_Papers_PDF/SocialCRM_Final.pdf
http://www.sagenorthamerica.com/assets/Sagenorthamerica/documents/PDFs/White_Papers_PDF/SocialCRM_Final.pdf
Thursday, July 16, 2009
Razorfish's Social Influence Marketing Report
Razorfish's Social Influence Marketing Report is definitely worth noting, especially the discussion about the SIM score beginning on page 24.
http://www.goingsocialnow.com/2009/07/launching-fluent-the-social-in.html
http://fluent.razorfish.com/publication/?m=6540&l=1
http://www.goingsocialnow.com/2009/07/launching-fluent-the-social-in.html
http://fluent.razorfish.com/publication/?m=6540&l=1
Thursday, July 9, 2009
Social media and customer service
This is an interesting post about a person who used Twitter to get a service organization to provide ... well ... service!
http://womma.org/word/2009/07/07/how-to-get-that-plane-off-the-tarmac/
http://womma.org/word/2009/07/07/how-to-get-that-plane-off-the-tarmac/
Wednesday, July 8, 2009
Still more on blogging for pay
These links add to those below on the topic of blogging for pay:
http://www.businessweek.com/technology/content/may2009/tc20090518_532031.htm
http://www.adventuresinbabywearing.com/
http://www.blogger.com/post-create.g?blogID=5288280519513576492
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/2.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/3.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/4.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/5.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/6.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/7.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/8.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/9.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/10.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/11.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/12.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/13.htm
http://mashable.com/2009/04/29/general-mills-moms/
http://www.blogcatalog.com/topic/myblogspark/
http://www.businessweek.com/technology/content/may2009/tc20090518_532031.htm
http://www.adventuresinbabywearing.com/
http://www.blogger.com/post-create.g?blogID=5288280519513576492
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/2.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/3.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/4.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/5.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/6.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/7.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/8.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/9.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/10.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/11.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/12.htm
http://images.businessweek.com/ss/09/05/0518_blogger_paid_endorsements/13.htm
http://mashable.com/2009/04/29/general-mills-moms/
http://www.blogcatalog.com/topic/myblogspark/
More about blogging for pay
This post is a follow-on to the one below:
http://www.huffingtonpost.com/2009/05/18/army-of-paid-bloggers-sud_n_203740.html
http://www.whineymomma.com/2009/05/have-your-bases-covered.html
http://www.blogopinionz.com/quick-no-fax-payday-loans/
http://www.glenndzblissfullife.com/?p=1504
http://www.thelaborparty.co.cc/2009/faster-friendly-payday-loans
http://www.huffingtonpost.com/2009/05/18/army-of-paid-bloggers-sud_n_203740.html
http://www.whineymomma.com/2009/05/have-your-bases-covered.html
http://www.blogopinionz.com/quick-no-fax-payday-loans/
http://www.glenndzblissfullife.com/?p=1504
http://www.thelaborparty.co.cc/2009/faster-friendly-payday-loans
Blogging for pay
Blogging and the use of other social media posts for pay is going to be addressed in the soon-to-be-released FTC guidelines. Here is some background information on the practice:
http://online.wsj.com/article/SB124026415808636575.html
http://www.blogherald.com/2008/07/15/blogging-jobs-how-much-are-bloggers-paid-to-blog/
http://payperpost.com/home.html
http://tech.yahoo.com/news/ap/20090621/ap_on_hi_te/us_tec_bloggers_freebie_disclosures
http://technorati.com/blogging/state-of-the-blogosphere/blogging-for-profit/
http://www.readwriteweb.com/archives/how_much_do_top_tier_bloggers_make.php
http://www.businessinsider.com/henry-blodget-us-now-has-more-paid-bloggers-than-lawyers-2009-4
http://econsultancy.com/blog/4073-ftc-goes-after-paid-bloggers
http://www.smorty.com/
http://www.bloggersblog.com/blog/629051
http://www.boston.com/business/technology/articles/2005/06/26/for_a_fee_some_blogs_boost_firms/?page=1
http://www.contentcurrent.com/write?gclid=CPzT-4TzxpsCFSQMDQodKgntBA
http://online.wsj.com/article/SB124045072480346239.html
http://www.barefeetstudios.com/2009/05/19/paid-bloggers-still-get-google-downgrades/
http://www.payingpost.com/get-paid-to-blog.php
http://www.cbsnews.com/stories/2004/12/08/politics/main659955.shtml
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/16/AR2006091600575.html
http://www.pcmag.com/article2/0,2817,2349166,00.asp
http://www.sponsoredreviews.com/
http://www.delawareonline.com/article/20090629/BUSINESS/906290306/Are-bloggers-paid-to-be-nice-about-what-they-review
http://oreilly.com/pub/a/javascript/2002/08/12/megnut.html
http://workforward.org/2009/05/20/paid-bloggers-promoting-payday-lending/
http://online.wsj.com/article/SB124026415808636575.html
http://www.blogherald.com/2008/07/15/blogging-jobs-how-much-are-bloggers-paid-to-blog/
http://payperpost.com/home.html
http://tech.yahoo.com/news/ap/20090621/ap_on_hi_te/us_tec_bloggers_freebie_disclosures
http://technorati.com/blogging/state-of-the-blogosphere/blogging-for-profit/
http://www.readwriteweb.com/archives/how_much_do_top_tier_bloggers_make.php
http://www.businessinsider.com/henry-blodget-us-now-has-more-paid-bloggers-than-lawyers-2009-4
http://econsultancy.com/blog/4073-ftc-goes-after-paid-bloggers
http://www.smorty.com/
http://www.bloggersblog.com/blog/629051
http://www.boston.com/business/technology/articles/2005/06/26/for_a_fee_some_blogs_boost_firms/?page=1
http://www.contentcurrent.com/write?gclid=CPzT-4TzxpsCFSQMDQodKgntBA
http://online.wsj.com/article/SB124045072480346239.html
http://www.barefeetstudios.com/2009/05/19/paid-bloggers-still-get-google-downgrades/
http://www.payingpost.com/get-paid-to-blog.php
http://www.cbsnews.com/stories/2004/12/08/politics/main659955.shtml
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/16/AR2006091600575.html
http://www.pcmag.com/article2/0,2817,2349166,00.asp
http://www.sponsoredreviews.com/
http://www.delawareonline.com/article/20090629/BUSINESS/906290306/Are-bloggers-paid-to-be-nice-about-what-they-review
http://oreilly.com/pub/a/javascript/2002/08/12/megnut.html
http://workforward.org/2009/05/20/paid-bloggers-promoting-payday-lending/
Tuesday, July 7, 2009
Co-creation
This is a good blog post about co-creation where the company and its customers work together to create new products and services:
http://blog.freshnetworks.com/category/series/co-creation-series/
http://blog.freshnetworks.com/category/series/co-creation-series/
Monday, July 6, 2009
Legos and social media
Legos and social media --
http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%E2%80%93-why-segmentation-is-key/
http://interactivemarketingtrends.blogspot.com/2008/03/lego-social-strategy.html
http://www.ericsson.com/ericsson/corpinfo/publications/telecomreport/archive/2009/social-media/article1.shtml
http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%E2%80%93-why-segmentation-is-key/
http://interactivemarketingtrends.blogspot.com/2008/03/lego-social-strategy.html
http://www.ericsson.com/ericsson/corpinfo/publications/telecomreport/archive/2009/social-media/article1.shtml
Business Week article on employees' social media usage
This is an excellent Business Week article about how companies are addressing their employees' social media usage:
http://www.businessweek.com/magazine/content/09_22/b4133000631535.htm
http://www.businessweek.com/magazine/content/09_22/b4133000631535.htm
Wednesday, July 1, 2009
Academic article on word of mouth within online communities
There aren't many good social media marketing articles in the academic space. This one is worth noting.
http://apgsweden.typepad.com/apgsweden/files/viralzzz.pdf
http://apgsweden.typepad.com/apgsweden/files/viralzzz.pdf
Kobe Bryant, Nike, philantrophy, & the Chinese market
Kobe Bryant is ramping up his philanthropic efforts in China. He and Nike may reap the rewards many times over.
http://online.wsj.com/article/SB10001424052970204556804574258222289862830.html?mod=dist_smartbrief
http://online.wsj.com/article/SB10001424052970204556804574258222289862830.html?mod=dist_smartbrief
Hardees engages customers
Hardees is engaging its customers by asking them to help name a product --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108849
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108849
DVRs and media advertising
DVRs and other time-shifting devices are of great concern to advertisers and media companies alike.
http://www.mediaweek.com/mw/content_display/news/cable-tv/e3i3a983edc0e93a51b96899546994ac1ce?pn=1
http://www.mediaweek.com/mw/content_display/news/cable-tv/e3i3a983edc0e93a51b96899546994ac1ce?pn=1
Tuesday, June 30, 2009
Smokey Bones uses its employees to drive social media
Smokey Bones Bar-b-Que uses its employees to drive social media efforts at the local level:
http://adage.com/digital/article?article_id=137595
http://www.dmnews.com/Smokey-Bones-adds-social-media/article/129635/
http://gaspedal.com/case-studies/smokey-bones-bbq-asks-employees-to-engage-fans-in-social-media/
http://adage.com/digital/article?article_id=137595
http://www.dmnews.com/Smokey-Bones-adds-social-media/article/129635/
http://gaspedal.com/case-studies/smokey-bones-bbq-asks-employees-to-engage-fans-in-social-media/
Friday, June 26, 2009
Social mapping and online ads
Companies are using social mapping to deliver advertising to those who are the friends of the friends of someone who purchased their product. See how they do it --
http://www.nytimes.com/2009/06/26/business/media/26adco.html?_r=1
http://www.nytimes.com/2009/06/26/business/media/26adco.html?_r=1
Sharpie markers
The new campaign for Sharpie brand markers has a strong social media component. An Advertising Age article discussing the campaign can be found at:
http://adage.com/adages/post?article_id=137235
The "Sharpie Uncapped" URL is:
http://www.sharpieuncapped.com/default.aspx
Much of the social media can be found under "Sharpie Communities" --
http://www.sharpieuncapped.com/community.aspx
http://adage.com/adages/post?article_id=137235
The "Sharpie Uncapped" URL is:
http://www.sharpieuncapped.com/default.aspx
Much of the social media can be found under "Sharpie Communities" --
http://www.sharpieuncapped.com/community.aspx
Thursday, June 25, 2009
Social Media University Global
Check out Social Media University Global. The Chancellor is the manager for syndication and social media for Mayo Cliinic.
http://social-media-university-global.org/
http://social-media-university-global.org/
Wednesday, June 24, 2009
Planning for social media
Tips for social media planning can be found at --
http://blogs.openforum.com/2009/06/23/social-media-business-plan-in-5-easy-pieces/?campaignid=OF2_ola_sb
http://blogs.openforum.com/2009/06/23/social-media-business-plan-in-5-easy-pieces/?campaignid=OF2_ola_sb
Social media at Mayo Clinic
Check this out to see what Mayo Clinic is doing with social media --
https://www.openforum.com/idea-hub/topics/the-world/article/how-to-use-social-media-an-interview-with-lee-aase-of-mayo-clinic
https://www.openforum.com/idea-hub/topics/the-world/article/how-to-use-social-media-an-interview-with-lee-aase-of-mayo-clinic
Tuesday, June 23, 2009
Jyri Engeström slide presentation on social object theory
A slide presentation on social object theory by Jyri Engeström can be found on SlideShare at:
http://www.slideshare.net/rashmi/jyri-engestrom-social-objects
http://www.slideshare.net/rashmi/jyri-engestrom-social-objects
More about social object theory
Further explanation about social object theory can be found at:
http://www.gapingvoid.com/Moveable_Type/archives/004390.html
http://www.gapingvoid.com/Moveable_Type/archives/004265.html
http://herd.typepad.com/herd_the_hidden_truth_abo/2007/12/on-the-seventh.html
http://www.slideshare.net/jyri/microblogging-tiny-social-objects-on-the-future-of-participatory-media
http://www.gapingvoid.com/Moveable_Type/archives/004390.html
http://www.gapingvoid.com/Moveable_Type/archives/004265.html
http://herd.typepad.com/herd_the_hidden_truth_abo/2007/12/on-the-seventh.html
http://www.slideshare.net/jyri/microblogging-tiny-social-objects-on-the-future-of-participatory-media
Social object theory and other principles
Jyri Engeström introduced Social Object Theory and other principles of Web 2.0 Success at a conference. See the following for more information:
http://www.zengestrom.com/blog/2005/04/why_some_social.html
http://www.consumingexperience.com/2007/06/5-principles-for-web-20-success-jyri.html
http://www.gapingvoid.com/Moveable_Type/archives/003995.html
http://strange.corante.com/2007/06/13/nmkforum07-jyri-of-jaiku
http://www.zengestrom.com/blog/2005/04/why_some_social.html
http://www.consumingexperience.com/2007/06/5-principles-for-web-20-success-jyri.html
http://www.gapingvoid.com/Moveable_Type/archives/003995.html
http://strange.corante.com/2007/06/13/nmkforum07-jyri-of-jaiku
Monday, June 22, 2009
Other companies weigh in on the FTC's proposed guidelines
Several other organizations have also weighed in on the FTC's proposed guidelines:
http://www.crnusa.org/pdfs/JointComments_Associations_FTC_Endorsement_Guides.pdf
http://www.crnusa.org/pdfs/JointComments_Associations_FTC_Endorsement_Guides.pdf
WOMMA weighs in on the FTC guidelines
The Word Of Mouth Marketing Association has submitted its comments on the FTC's proposed guidelines:
http://www.adlawbyrequest.com/uploads/file/Reed%20Smith%20Comments%20for%20WOMMA%20-%20FTC%20Proposed%20Revisions%20to%20its%20Guides%20Concerning%20the%20Use%20of%20Endorseme.PDF
http://www.adlawbyrequest.com/uploads/file/Reed%20Smith%20Comments%20for%20WOMMA%20-%20FTC%20Proposed%20Revisions%20to%20its%20Guides%20Concerning%20the%20Use%20of%20Endorseme.PDF
The Association of National Advertisers and the FTC guidelines
The Association of National Advertisers weighs in on the FTC's proposed guidelines:
http://www.adlawbyrequest.com/uploads/file/Reed%20Smith%20Comments%20-%20ANA%20-%20FTC%20Proposed%20Revisions%20to%20its%20Guides%20Concerning%20the%20Use%20of%20Endorsements%20.PDF
http://www.adlawbyrequest.com/uploads/file/Reed%20Smith%20Comments%20-%20ANA%20-%20FTC%20Proposed%20Revisions%20to%20its%20Guides%20Concerning%20the%20Use%20of%20Endorsements%20.PDF
Entrepreneur magazine's summary of the FTC guidelines
Entrepreneur magazine's summary of the FTC guidelines regarding testimonials and endorsements can be found at:
http://www.entrepreneur.com/tradejournals/article/192692583.html
http://www.entrepreneur.com/tradejournals/article/192692583.html
PRSA responds to the FTC's proposed guidelines
The Public Relations Society of America responds to the FTC's proposed guidelines:
http://media.prsa.org/article_print.cfm?article_id=1238
http://media.prsa.org/article_print.cfm?article_id=1238
Thursday, June 18, 2009
Wednesday, June 17, 2009
BzzAgent's responses to the proposed FTC guidelines
Word-of-mouth marketing firm BzzAgent weighs in on the FTC's proposed guidelines.
http://www.ftc.gov/os/comments/endorsementguides2/539124-00004.pdf
http://www.ftc.gov/os/comments/endorsementguides2/539124-00004.pdf
Monday, June 15, 2009
The WSJ on testimonials and endorsements by bloggers
This Wall Street Journal article discusses bloggers' testimonials and endorsements.
http://online.wsj.com/article/SB124045072480346239.html
http://online.wsj.com/article/SB124045072480346239.html
The FTC and social media
The Federal Trade Commission's guidelines pertaining to endorsements and testimonials are likely to have an impact on some aspects of social media's promotional uses.
The FTC's current guidelines (as of June 15, 2009) pertaining to endorsements and testimonials can be found at:
http://www.ftc.gov/bcp/guides/endorse.htm
A summary of the proposed guidelines can be found at:
http://www.ftc.gov/os/fedreg/2008/november/081128guidesconcerningtheuseofendorsementsandtestimonials.pdf
See the June 8 post (below) for further discussion.
The FTC's current guidelines (as of June 15, 2009) pertaining to endorsements and testimonials can be found at:
http://www.ftc.gov/bcp/guides/endorse.htm
A summary of the proposed guidelines can be found at:
http://www.ftc.gov/os/fedreg/2008/november/081128guidesconcerningtheuseofendorsementsandtestimonials.pdf
See the June 8 post (below) for further discussion.
Friday, June 12, 2009
Convenience stores & social media
Check this out to see how convenience stores are using social media --
http://www.csnews.com/csn/news/article_display.jsp?vnu_content_id=1003983942
http://www.csnews.com/csn/news/article_display.jsp?vnu_content_id=1003983942
Dell is making money from Twitter
It looks like Dell's presence on Twitter is paying off --
http://mashable.com/2009/06/11/delloutlet-two-million/
http://mashable.com/2009/06/11/delloutlet-two-million/
Dell's presence on Twitter
Dell has quite an extensive Twitter presence
http://www.dell.com/twitter
http://blogs.usatoday.com/technologylive/2009/06/twitter-isnt-making-money-but-delltwitter-is.html
http://www.wired.com/epicenter/2009/06/dude-%E2%80%94-dells-making-money-off-twitter/
http://www.dell.com/twitter
http://blogs.usatoday.com/technologylive/2009/06/twitter-isnt-making-money-but-delltwitter-is.html
http://www.wired.com/epicenter/2009/06/dude-%E2%80%94-dells-making-money-off-twitter/
Generational cohorts and social media
Thanks to Sheila Bourland for forwarding this interesting post about Boomers, Gen X, & Gen Y and how they use social media. Are we crowding into Gen Y's space or is there room for everyone? Do you really want your grandparents checking out your Facebook status updates?
http://tech.msn.com/news/articlepcw.aspx?cp-documentid=19904693
http://tech.msn.com/news/articlepcw.aspx?cp-documentid=19904693
Monday, June 8, 2009
The FTC on endorsements and testimonials
The FTC is still considering guidelines regarding the use of endorsements and testimonials --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107399
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107399
Wednesday, June 3, 2009
Retailers and social media
Thanks to Jan Skinker for calling this WSJ article to my attention. It discusses how retailers' are using Facebook Connect and other applications to facilitate online word-of-mouth.
http://online.wsj.com/article/SB10001424052970204038304574149191666838018.html
http://online.wsj.com/article/SB10001424052970204038304574149191666838018.html
Using YouTube as a promotional vehicle
This post identifies some organizations that are doing a good job of using YouTube to promote their products & services.
http://mashable.com/2009/06/01/youtube-brands/
http://mashable.com/2009/06/01/youtube-brands/
Demand creation, demand fulfillment & online metrics
This is an interesting post about demand creation (advertising) vs. demand fulfillment (selling) and online metrics --
http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66
http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66
Friday, May 29, 2009
The link between online discussions and sales
Serious academic research pertaining to social media and marketing is just now starting to be published. This is an excellent piece of research coming out of Northwestern University by Shyam Gopinath, Jacquelyn Thomas And Lakshman Krishnamurthi. It focuses on the link between online discussions and sales.
http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/people_are_talking
http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/people_are_talking
Thursday, May 28, 2009
Business Week article on analysis of online friendships
This Business Week article provides interesting insights into some of the analyses that are being done in the social media field --
http://www.businessweek.com/magazine/content/09_22/b4133032573293.htm
http://www.businessweek.com/magazine/content/09_22/b4133032573293.htm
Friday, May 1, 2009
Jeremiah Owyang on building online communities
Follow this link to hear three excellent podcasts by Jeremiah Owyang about how to build online communities --
http://www.abiggervoiceblog.com/
http://www.abiggervoiceblog.com/
Tuesday, April 28, 2009
Business Week article on Twitter
This is a good Business Week article about Twitter and how it is being used by businesses --
http://www.businessweek.com/magazine/content/09_64/s0904046702617.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories
http://www.businessweek.com/magazine/content/09_64/s0904046702617.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories
Monday, April 27, 2009
Zappos delivers the WOW
Thanks to Dr. Edie Busija for forwarding this article about Zappos and its corporate culture.
http://www.economist.com/people/displaystory.cfm?story_id=13490041&Fsrc=mgttkgnwl
http://www.economist.com/people/displaystory.cfm?story_id=13490041&Fsrc=mgttkgnwl
Thursday, April 23, 2009
Whitepapers on using Twitter and SEO
Thanks to Sarah Wells for forwarding this link. It provides great resources on using Twitter for business and search engine optimization (SEO).
http://www.hubspot.com/internet-marketing-whitepapers/
http://www.hubspot.com/internet-marketing-whitepapers/
Wednesday, April 22, 2009
Pizza Hut "Twitern"
Pizza Hut is looking for a "Twintern" to be "the company's 'voice' on Twitter and [help] to guide its presence on other social media."
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104601
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104601
Tuesday, April 21, 2009
Samples of Forrester's Technographics research
Check out the following link to see the kinds of questions Forrester asks in developing its Social Technographics Profile --
http://www.forrester.com/rb/surveyexplorer/results.jsp?product=consumer&sid=00A22F81D6939BA7&N=19+27&SortyType=Date&Ns=p_survey_title|0||p_question_ordering|0
http://www.forrester.com/rb/surveyexplorer/results.jsp?product=consumer&sid=00A22F81D6939BA7&N=19+27&SortyType=Date&Ns=p_survey_title|0||p_question_ordering|0
Google's social graphs
This link provides a good overview of Google's social graphing capability --
http://code.google.com/apis/socialgraph/docs/
http://code.google.com/apis/socialgraph/docs/
Monday, April 20, 2009
The consumer psychology behind what works online
This slideshow by Stephen Anderson addresses some of the consumer psychology that underpins what is currently working online. Thanks to Dave Knox at Hard Knox Life for linking to it.
http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions?type=presentation
http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions?type=presentation
Twitter is now 10,000,000 strong
Twitter now has 10 million members. Interestingly, those 55-64 years old are just as likely to use Twitter as those 18-24 years old.
Thanks to Dave Knox at Hard Knox Life for linking to this blog --
http://www.briansolis.com/2009/04/twitter-traffic-surges-to-10-million.html
Thanks to Dave Knox at Hard Knox Life for linking to this blog --
http://www.briansolis.com/2009/04/twitter-traffic-surges-to-10-million.html
Facebook has 200,000,000 members!
In his Hard Knox Life blog, Dave Knox points out that, if Facebook were a country, its 200 million members would make it the 5th largest country in the world.
http://www.hardknoxlife.com/2009/04/08/facebook-is-5th-largest-country-in-the-world/
http://www.hardknoxlife.com/2009/04/08/facebook-is-5th-largest-country-in-the-world/
NPR blog post on Twitter as a news source
Thanks to Fred Miller for forwarding this NPR blog post on Twitter as a news source --
http://www.npr.org/templates/story/story.php?storyId=103221268&ft=1&f=3
http://www.npr.org/templates/story/story.php?storyId=103221268&ft=1&f=3
Friday, April 17, 2009
Follow-up to "Dominos disaster" post below
This Ad Age article is a nice follow-up to the "Dominos disaster" post below --
http://adage.com/article?article_id=135982
http://adage.com/article?article_id=135982
Understanding more about Twitter
If you're having trouble understanding what Twitter is, why anyone would want to use it, or how your organization can benefit from it, check out this NY Times article. Thanks to Steve Gohmann for sending this link.
http://dealbook.blogs.nytimes.com/2009/04/14/putting-twitters-world-to-use/?scp=2&sq=twitter&st=cse
http://dealbook.blogs.nytimes.com/2009/04/14/putting-twitters-world-to-use/?scp=2&sq=twitter&st=cse
Another Unilever and social media post
This is another post on Unilever's use of social media. Notice Ad Age's "Five new rules for marketing" near the end of the post.
http://adage.com/digital/article?article_id=135943
http://adage.com/digital/article?article_id=135943
Hiring a social media officer
This blog post talks about Comodo's social media officer position.
http://www.practicalecommerce.com/articles/1060-Quick-Query-Comodo-CEO-on-Hiring-a-Social-Media-Officer
http://www.practicalecommerce.com/articles/1060-Quick-Query-Comodo-CEO-on-Hiring-a-Social-Media-Officer
Tuesday, April 14, 2009
Dominos disaster
As this video shows, employees can definitely damage their employers --
http://www.youtube.com/watch?v=ZFxqC8hZ_xs
http://www.youtube.com/watch?v=ZFxqC8hZ_xs
Monday, April 13, 2009
Google website optimizer
Thanks to Sarah Wells for forwarding this link to the Google website optimizer -- http://services.google.com/training/websiteoptimizeroverview/2995095/index.html
Friday, April 10, 2009
Facebook's advertising model
Facebook is in the advertising business. This Business Week article provides a great deal of useful information about Facebook, its plans, and its business model.
Interesting quote -- "But there is a real imbalance right now: Between something like 28% to 29% of people's time is spent online, but only 8% to 10% of the dollars are spent online. So there is this migration of ad dollars from other places going online."
http://www.businessweek.com/technology/content/apr2009/tc2009048_429871.htm
Interesting quote -- "But there is a real imbalance right now: Between something like 28% to 29% of people's time is spent online, but only 8% to 10% of the dollars are spent online. So there is this migration of ad dollars from other places going online."
http://www.businessweek.com/technology/content/apr2009/tc2009048_429871.htm
When someone trashes you online ...
This blog post provides some guidelines for responding to negative comments others may make about you or your company --
http://www.mpdailyfix.com/2009/04/loving_the_haters_responding_t.html
http://www.mpdailyfix.com/2009/04/loving_the_haters_responding_t.html
Empowered women use social media
This blog post indicates that empowered women tend to use social media more than the general public. According to the post, "Empowered women -- or those ages 25-54 who feel that the Internet helps them manage their family life -- are highly influential as household decision-makers as well as among their peers. From entertainment to electronics, empowered women are much more likely to be asked by friends for product recommendations."
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103632
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103632
The NBA and social media
This blog post talks about how the NBA is incorporating the use of social media into its promotional efforts --
http://www.adweek.com/aw/content_display/news/agency/e3ia7786901a6d39a305f30e416105ae0c3
http://www.adweek.com/aw/content_display/news/agency/e3ia7786901a6d39a305f30e416105ae0c3
Andy Sernovitz talks about Bacon Salt and social media
Andy Sernovitz presents an concise but excellent case study on how a company called Bacon Salt used social media to tap into a heavy-user market --
http://smartblogs.com/socialmedia/2009/04/09/andys-answers-how-bacon-salt-used-social-media-to-create-fantastic-wom/
http://smartblogs.com/socialmedia/2009/04/09/andys-answers-how-bacon-salt-used-social-media-to-create-fantastic-wom/
Social media and Moldova's revolution
This blog post talks about social media's role in Moldova's revolution --
http://blog.wired.com/defense/2009/04/inside-moldovas.html
http://blog.wired.com/defense/2009/04/inside-moldovas.html
Unilever and social media
This article talks about Unilever and one-way vs. two-way communication --
http://adage.com/digital/article?article_id=135866
http://adage.com/digital/article?article_id=135866
Thursday, April 9, 2009
DiGiornio leverages Twitter
Kraft Foods practices a form of event marketing by giving away its products at "Tweetups." The hope seems to be that Twitterers will Tweet about the product at the Tweetup.
http://www.chicagobusiness.com/cgi-bin/news.pl?id=33628&seenIt=1
http://www.chicagobusiness.com/cgi-bin/news.pl?id=33628&seenIt=1
A critique of Qwest's social media efforts
This critique of Qwest's social media efforts may shine light on desirable and undesirable practices:
http://www.examiner.com/x-301-Internet-Business-Examiner~y2009m4d9-Qwest-launches-social-media-area-FAIL
http://www.examiner.com/x-301-Internet-Business-Examiner~y2009m4d9-Qwest-launches-social-media-area-FAIL
Wednesday, April 8, 2009
Twitter demographic trends
Thanks to Gale Hawkins for forwarding this blog post about Twitter and Twitter demographics:
http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html
http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html
Tuesday, April 7, 2009
Coca-Cola gets serious about digital and social media
Coca-Cola has a new office of digital communications and social media --
http://www.prweekus.com/Coca-Cola-launches-office-of-digital-and-social-media/article/130087/
http://www.prweekus.com/Coca-Cola-launches-office-of-digital-and-social-media/article/130087/
Friday, April 3, 2009
"Product seeding" and the FTC
The Federal Trade Commission is considering guidelines that would hold companies responsible for what bloggers say about their products if they have provided product samples to the bloggers. Thanks to Gale Hawkins at http://www.powerclaim.com for sending me the link!
http://www.ft.com/cms/s/0/9a58f44c-1fae-11de-a1df-00144feabdc0.html?nclick_check=1
http://www.ft.com/cms/s/0/9a58f44c-1fae-11de-a1df-00144feabdc0.html?nclick_check=1
Social media jobs
Here are some interesting links for those interested in social media jobs/careers. They come through Jeremiah Owyang's blog -- http://www.web-strategist.com/blog/2009/04/02/people-on-the-move-in-the-social-media-industry-april-2-2009/
http://www.jobsinsocialmedia.com/
http://www.socialmediajobs.com/
http://www.jobsinsocialmedia.com/
http://www.socialmediajobs.com/
Wednesday, April 1, 2009
Monitoring online conversations
Check out this blog post for tips on monitoring online conversations --
http://webworkerdaily.com/2009/03/31/how-to-monitor-online-conversations/
http://webworkerdaily.com/2009/03/31/how-to-monitor-online-conversations/
Legos, engagement segmentation, & social media
This blog post describes how Legos segments customers based on level of engagement and ties its social media strategy to the segmentation scheme.
http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%E2%80%93-why-segmentation-is-key/
http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%E2%80%93-why-segmentation-is-key/
Twitter for business
Thanks to Sarah Wells for forwarding me the link to this short, free, downloadable, book/document on Twitter for business. Cool!
http://www.johnjantsch.com/TwitterforBusiness.pdf
http://www.johnjantsch.com/TwitterforBusiness.pdf
Tuesday, March 31, 2009
Masters in social media
The Birmingham City University (Birmingham, England) is offering a Masters Degree in Social Media. It appears to be housed in the Birmingham School of Media.
http://www.mediacourses.com/courses.asp?cat=2&courseID=30
http://www.mediacourses.com/courses.asp?cat=2&courseID=30
Friday, March 27, 2009
more Facebook user demographics
Here are some data pertaining to Facebook users:
http://www.marketingpilgrim.com/2009/02/women-over-55-are-helping-facebook-takeoff.html
http://www.marketingpilgrim.com/2009/02/women-over-55-are-helping-facebook-takeoff.html
Looks like Facebook users are getting older
Thanks to Thomas Rasinen for sharing this via Facebook. It looks like Facebook users are getting older --
http://www.marketingpilgrim.com/2009/03/facebook-grays-over-35-users-double-in-60-days.html
http://www.marketingpilgrim.com/2009/03/facebook-grays-over-35-users-double-in-60-days.html
Wednesday, March 25, 2009
HBR article on user contribution systems
Dave Knox (http://www.hardknoxlife.com/)recommended Scott Cook's October 2008 article in Harvard Business Review entitled, "The Contribution Revoultion: Letting Volunteers Build Your Business" (vol. 86, issue 10, pp. 60-69).
It was written by the cofounder of Intuit and focuses on the importance of user contribution systems (which are almost all social media based) in business.
It was written by the cofounder of Intuit and focuses on the importance of user contribution systems (which are almost all social media based) in business.
Tuesday, March 24, 2009
Peter Kim's wiki of social media marketing examples
Check this out for 968 examples of social media marketing --
http://wiki.beingpeterkim.com/
This is an analysis of the above examples --
http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html
http://wiki.beingpeterkim.com/
This is an analysis of the above examples --
http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html
Dave Knox's summary of Razorfish's digital outlook
Dave Knox provides an excellent summary of the recent Razorfish report --
http://www.hardknoxlife.com/2009/03/19/a-brand-managers-take-on-razorfishs-digital-outlook/
http://www.hardknoxlife.com/2009/03/19/a-brand-managers-take-on-razorfishs-digital-outlook/
Social media and the Barack Obama campaign
Fast Company has a good article on Chris Hughes and the Barack Obama campaign's use of social media --
http://www.fastcompany.com/magazine/134/boy-wonder.html
http://www.fastcompany.com/magazine/134/boy-wonder.html
Monday, March 23, 2009
In-store marketing
This article, by Booz & Company's Matthew Egol and Christopher Vollmer addresses the use of media in the shopping aisle. It is a great follow-up to Christopher Vollmer and Geoffrey Precourt's book Always On.
http://www.strategy-business.com/resiliencereport/resilience/rr00066
http://www.strategy-business.com/resiliencereport/resilience/rr00066
The future of advertising looks dim
This Advertising Age article is blunt, negative, and contains at least one word I never thought I'd see in Advertising Age. Unfortunately, though, it is probably correct.
http://adage.com/article?article_id=135440
http://adage.com/article?article_id=135440
Saturday, March 21, 2009
More social media in B2B?
B2B firms appear to be shifting from traditional media to social media and other online forms of communication --
http://b2bmarket.wordpress.com/2009/03/21/b2b-companies-to-increase-online-ad-spend/
http://b2bmarket.wordpress.com/2009/03/21/b2b-companies-to-increase-online-ad-spend/
Friday, March 20, 2009
Social networks vs. e-mail, further discussion
More discussion about social networks vs. e-mail -- http://ow.ly/1bla
Careers with Forrester Research
Thanks to Jeremiah Owyang for Tweeting this site -- http://www.forrester.com/careers
The prominence of social networks and blogs
This post attests to the prominence of member communities (social networks & blogs) --
http://news.cnet.com/8301-13846_3-10200669-62.html
http://news.cnet.com/8301-13846_3-10200669-62.html
Guidelines for blogging and micro-blogging
Beth Harte provides some excellent guidelines and information for blogging and micro-blogging (e.g., Twitter, Facebook status updates). This should be particularly helpful for PR people.
http://www.theharteofmarketing.com/2009/03/iabc.html
http://www.theharteofmarketing.com/2009/03/iabc.html
Hulu mimics Facebook?
Looks like Hulu is adding to the social networking action with "Hulu Friends," a platform that is much like Facebook. Seems like the social media platform space is getting quite crowded!
http://online.wsj.com/article/SB123681820436902703.html?mod=djem_jiewr_MK#articleTabs%3Darticle
http://online.wsj.com/article/SB123681820436902703.html?mod=djem_jiewr_MK#articleTabs%3Darticle
Monday, March 16, 2009
Online communities may not accomplish your objectives
This post provides some reasons why your online community may not take you where you want to go --
http://www.socialmediatoday.com/SMC/79989
http://www.socialmediatoday.com/SMC/79989
Using social media to raise money for charities
This social media person uses her blog and tweets to raise money for charities --
http://www.statesman.com/life/content/life/stories/other/03/16/0316winner.html
http://www.statesman.com/life/content/life/stories/other/03/16/0316winner.html
More spent of corporate social media efforts
It looks like companies will be spending more on social media, even in a recessionary market.
http://www.readwriteweb.com/archives/despite_recession_more_than_50_of_marketers_increase_spending_on_social_media.php
http://www.readwriteweb.com/archives/despite_recession_more_than_50_of_marketers_increase_spending_on_social_media.php
Social networks for entrepreneurs
This is a good list of social networks for entrepreneurs:
http://mashable.com/2009/03/12/entrepreneur-networks/
http://mashable.com/2009/03/12/entrepreneur-networks/
Doodle.com social media tool
Thanks to Devin Wilber for telling me about doodle.com. According to the website's FAQs, "Doodle helps finding suitable dates and times for group events, e.g., an appointment, a conference call, a family reunion, etc. Doodle is particularly easy to use – and passes the "grandma-test"... In addition to scheduling events, Doodle also supports polls in general. That is, groups can conveniently decide on options other than dates."
Check out its FAQs for more info.
http://doodle.com/
Check out its FAQs for more info.
http://doodle.com/
Coca-Cola, Coke fans, & social media
This is a good story about how Coca-Cola is handling an incredibly large fan group of >3,000,000 members on FaceBook.
http://adage.com/digital/article?article_id=135238
http://adage.com/digital/article?article_id=135238
Thursday, March 12, 2009
Employees and social media
P&G's CMO advocates employees' use of social media.
http://www.beingpeterkim.com/2009/03/recap-pg-digital-night.html
http://www.beingpeterkim.com/2009/03/recap-pg-digital-night.html
P&G's social media event
It looks like social media is here to stay!
http://news.cincinnati.com/article/20090312/BIZ01/903120312/1001/BIZ
http://news.cincinnati.com/article/20090312/BIZ01/903120312/1001/BIZ
Wednesday, March 11, 2009
Another great quote
"if you don't like change - you'll like irrelevancy even less!" Wayne Friedman
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101840
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101840
Digital Outlook Report from Razorfish
This is a 180 page report, but it's good stuff!
http://www.razorfish.com/img/content/2009DOR.pdf
http://www.razorfish.com/img/content/2009DOR.pdf
Quote of the week
"Never upset someone on the internet who has more free time than you." -- Joshua Hammond
Enable crowdsourcing with Crowdspring.com
Crowdspring is a social media site designed to enable crowdsourcing. Thanks to Mitch Canter for point it out to me via Twitter --
http://www.crowdspring.com/
http://www.crowdspring.com/
The future of social media
Jeremiah Owyang provides this prelude to his report on the future of social media. It includes some good information about who's who in social media and talks about crowdsourcing, which I believe is going to grow in importance.
http://www.web-strategist.com/blog/2009/03/11/research-status-the-future-of-the-social-web-social-media-in-a-recession/
http://www.web-strategist.com/blog/2009/03/11/research-status-the-future-of-the-social-web-social-media-in-a-recession/
Tuesday, March 10, 2009
Addressing negative comments
What to do when negative comments are made about your organization or brand in the social media space --
http://dirkshaw.blogspot.com/2009/02/address-negative-comments-head-onyou.html
http://dirkshaw.blogspot.com/2009/02/address-negative-comments-head-onyou.html
Why influencers matter
This post explains why b2b influencers matter --
http://dirkshaw.blogspot.com/2009/02/why-influencers-matter-for-customer.html
http://dirkshaw.blogspot.com/2009/02/why-influencers-matter-for-customer.html
Online tracking tools
This is a nice list of tools for tracking what people are saying about you, your company, or your brand online --
http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/
http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/
Interesting question from Pat Coyle
Pat Coyle posed an interesting question this morning during his presentation at the University of Louisville -- "What do you do in a market where people are buying only what they need?"
I posed the question to the people following me on Twitter and Facebook and here are the replies so far --
I posed the question to the people following me on Twitter and Facebook and here are the replies so far --
- Thomas Rasinen -- Help them find it - more efficiently and less expensively. Then they have more time and money to think about what they want....
- Sharon McConnell Worster -- Make sure you have what they need!
- Lynn Richard -- Help them define "what they need". Position products and services to match "what they need". Needs or pain points are often addressed with not just necessity items but other items as long as they are positioned, in this economy, as high value.
Top Twitter mistakes
The top Twitter mistakes made by those who are new to Twitter --
http://www.10000words.net/2009/03/top-7-mistakes-new-twitter-users-make.html
http://www.10000words.net/2009/03/top-7-mistakes-new-twitter-users-make.html
Telecommunities
This article discusses the "telecommunity" phenomenon --
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i719c968044c38f8c044422dfa52dc0ee
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i719c968044c38f8c044422dfa52dc0ee
Using Twitter for promotion
Great advice on using Twitter. Thanks to Thomas Rasinen for forwarding it!
http://searchengineland.com/how-to-use-twitter-for-local-marketing-16809
http://searchengineland.com/how-to-use-twitter-for-local-marketing-16809
Monday, March 9, 2009
Web site design and SEO
Interesting comments on web site design and search engine optimization (SEO)--
http://www.webinknow.com/2009/03/seo-and-your-crap-filled-site-.html
http://www.webinknow.com/2009/03/seo-and-your-crap-filled-site-.html
Jason Fall's definition of social media marketing
I like Jason Fall's definition of social media marketing --
"Social media marketing, however, is the practice of engaging audiences in conversations about a given subject to foster greater volume, better sentiment or to gather intelligence from the participants about that subject."
http://www.socialmediaexplorer.com/2009/03/09/why-you-shouldnt-trust-social-media-to-an-seo-consultant/
"Social media marketing, however, is the practice of engaging audiences in conversations about a given subject to foster greater volume, better sentiment or to gather intelligence from the participants about that subject."
http://www.socialmediaexplorer.com/2009/03/09/why-you-shouldnt-trust-social-media-to-an-seo-consultant/
Neilsen report on global networking trends
Neilsen's latest report on global networking trends. Thanks to Peter Blackshaw and Jeremiah Owyang for Tweeting these:
http://blog.nielsen.com/nielsenwire/global/social-networking-new-global-footprint/
http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf
http://blog.nielsen.com/nielsenwire/global/social-networking-new-global-footprint/
http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf
Friday, March 6, 2009
More info from Jeremiah Owyang
More interesting career advice and info from Jeremiah Owyang:
http://www.web-strategist.com/blog/2009/03/06/people-on-the-move-in-the-social-media-industry-feb-23-2009/
http://www.web-strategist.com/blog/2009/03/06/people-on-the-move-in-the-social-media-industry-feb-23-2009/
Jeremiah Owyang's list of people in social media
Looking for a career in social media? Jeremiah Owyang provides some helpful information in this blog as well as a list of people with whom you may want to network.
http://www.web-strategist.com/blog/2008/06/20/list-of-social-computing-strategists-and-community-managers-for-large-corporations-2008/
http://www.web-strategist.com/blog/2008/06/20/list-of-social-computing-strategists-and-community-managers-for-large-corporations-2008/
Interesting analogy
Interesting analogy from Beth Harte and Steve Cunningham:
http://www.theharteofmarketing.com/2009/03/social-media-is-like-recess.html
http://www.theharteofmarketing.com/2009/03/social-media-is-like-recess.html
Thursday, March 5, 2009
K-Mart jumps into social media
K-Mart leveraged influential bloggers in their foray into social media I like the fact that it addresses objectives and outcome metrics.
http://www.wendypiersall.com/influencer-marketing-case-study-kmart-holiday-hoopla-contest/
http://www.wendypiersall.com/influencer-marketing-case-study-kmart-holiday-hoopla-contest/
Dave Knox on social graphs
Social graphs are an important part of the emerging promotional paradigm. Dave Knox gives us an overview --
http://www.hardknoxlife.com/2008/12/07/how-should-brand-managers-approach-the-social-graphs-of-facebook-connect-and-openid/
http://www.hardknoxlife.com/2008/12/07/how-should-brand-managers-approach-the-social-graphs-of-facebook-connect-and-openid/
Dave Knox on perfectionism
I think Dave Knox has identified one of the major impediments to creating a culture of innovation --
"It’s not about getting it right the first time because no one is perfect. Instead it is about having a mentality of failing fast and fixing the mistakes. That is what Big Brands need to learn from start-ups. We operate in a world of ready, aim, aim, aim, aim…maybe fire. A start-up is aim, fire, adjust… aim, fire, adjust."
http://www.hardknoxlife.com/2009/03/01/should-brands-start-thinking-like-start-ups/
"It’s not about getting it right the first time because no one is perfect. Instead it is about having a mentality of failing fast and fixing the mistakes. That is what Big Brands need to learn from start-ups. We operate in a world of ready, aim, aim, aim, aim…maybe fire. A start-up is aim, fire, adjust… aim, fire, adjust."
http://www.hardknoxlife.com/2009/03/01/should-brands-start-thinking-like-start-ups/
Dave Knox discusses Christopher Vollmer's book "Always On"
Dave Knox discusses Christopher Vollmer's book "Always On" in this blog post:
http://www.hardknoxlife.com/2009/03/03/digital-darwinism-will-change-the-marketing-ecosystem-for-brand-managers/
http://www.hardknoxlife.com/2009/03/03/digital-darwinism-will-change-the-marketing-ecosystem-for-brand-managers/
Monday, March 2, 2009
An overview of web marketing
This is an interesting overview of web marketing in its many forms, provided by Jeremiah Owyang of Forrester Research
http://www.web-strategist.com/blog/2008/01/01/a-complete-list-of-the-many-forms-of-web-marketing-for-2008/
http://www.web-strategist.com/blog/2008/01/01/a-complete-list-of-the-many-forms-of-web-marketing-for-2008/
Generating WOM with photo-sharing
This gives us some ideas for using photo-sharing sites (e.g., Flickr) to engage and generate word-of-mouth. The recommendations center on higher education applications.
http://brendanmayer.com/2007/04/10/5-ways-to-use-flickr-as-a-higher-ed-marketing-tool/
http://brendanmayer.com/2007/04/10/5-ways-to-use-flickr-as-a-higher-ed-marketing-tool/
Stimulating WOM through outrageousness
Outrageousness can stimulate word-of-mouth, either online or offline! Thanks to Sven Tuzovic for sending this to me.
http://www.cbsnews.com/video/watch/?id=4632991n?source=mostpop_video
http://www.cbsnews.com/video/watch/?id=4632991n?source=mostpop_video
A new business model for the recording industry?
"Activision CEO Bobby Kotick said at the company’s analyst day today that “Guitar Hero: Aerosmith” has generated more money for the band than any of their albums."-- Blogger Patrick Klepek on 9/15/08. Could this be a new business model for an old industry?
http://multiplayerblog.mtv.com/2008/09/15/gh-money-for-aerosmith/
http://www.wired.com/culture/culturereviews/magazine/17-03/st_essay
http://multiplayerblog.mtv.com/2008/09/15/gh-money-for-aerosmith/
http://www.wired.com/culture/culturereviews/magazine/17-03/st_essay
Friday, February 27, 2009
Elements of a YouTube viral video
Thanks to Sven Tuzovic for forwarding this video about the elements of a YouTube viral video:
http://www.insightbuzz.com/2008/09/30/the-elements-of-a-youtube-viral-video/
http://www.insightbuzz.com/2008/09/30/the-elements-of-a-youtube-viral-video/
Jason Falls' social media strategies for a bad economy
Check out what Jason Falls says about social media strategies for a bad economy --
http://www.socialmediaexplorer.com/2009/02/27/5-essential-social-media-strategies-for-a-bad-economy/
http://www.socialmediaexplorer.com/2009/02/27/5-essential-social-media-strategies-for-a-bad-economy/
Thursday, February 26, 2009
Organizational issues surrounding social networking
Thanks to Chris Wooldridge for sharing this blog post on organizational issues that surround corporate social networking --
http://techwag.com/index.php/2008/12/25/roadmap-for-corporate-social-networking/
http://techwag.com/index.php/2008/12/25/roadmap-for-corporate-social-networking/
Using social media for damage control
Thanks to Chris Wooldridge for sharing this case study about how Eastman Kodak used social media to correct an erroneous report in The Wall Street Journal --
http://www.buffalonews.com/145/story/587524.html
http://www.buffalonews.com/145/story/587524.html
Mitch Joel's "who to follow on Twitter"
This is the blog post to which Dave Knox (below) referred --
http://www.twistimage.com/blog/archives/10-twitter-users-that-every-marketing-professional-should-follow/
http://www.twistimage.com/blog/archives/10-twitter-users-that-every-marketing-professional-should-follow/
Social media and customer service
Companies are monitoring social media to enhance customer service and control the damage that can be done when online customers are dissatisfied.
http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=5388404&page=2
http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=5388404&page=2
Dave Knox's "who to follow on Twitter"
Check out Dave Knox's list of who to follow on Twitter --
http://www.hardknoxlife.com/2009/01/30/did-mitch-joel-miss-the-mark-on-his-10-twitter-users-that-marketers-should-follow/
http://www.hardknoxlife.com/2009/01/30/did-mitch-joel-miss-the-mark-on-his-10-twitter-users-that-marketers-should-follow/
Wednesday, February 25, 2009
Enhancing social media with APIs
This post discusses how retailers are/can enhance their social media efforts with API (application programming interface) technology.
http://www.storefrontbacktalk.com/e-commerce/best-buys-api-strategy-goes-beyond-social-mobile/
http://www.storefrontbacktalk.com/e-commerce/best-buys-api-strategy-goes-beyond-social-mobile/
Insights on social media metrics
This contains some good insights about social media metrics --
http://conversationagent.typepad.com/Marketingin2009.pdf
http://conversationagent.typepad.com/Marketingin2009.pdf
Social media in the marketing curriculum
This is an argument for incorporating social media into the marketing curriculum --
http://www.theharteofmarketing.com/2009/02/the-marketer%E2%80%99s-missing-tools-online-marketing-social-media.html
http://www.theharteofmarketing.com/2009/02/the-marketer%E2%80%99s-missing-tools-online-marketing-social-media.html
More insight into what SAP is doing with social media
This gives us a brief glimpse into SAP's use of social media --
http://www.enterpriseweb2.com/?p=253
http://www.enterpriseweb2.com/?p=253
Social Media at SAP
Check this out to see what SAP is doing with social media --
http://www.cio.com/article/449283/Q_A_with_SAP_s_Social_Networking_and_Marketing_Strategist?page=2
http://www.cio.com/article/449283/Q_A_with_SAP_s_Social_Networking_and_Marketing_Strategist?page=2
Monday, February 23, 2009
6 ways to use Twitter
Six ways to use Twitter --
http://www.hardknoxlife.com/2009/02/21/6-winning-strategies-for-brands-on-twitter/
http://www.hardknoxlife.com/2009/02/21/6-winning-strategies-for-brands-on-twitter/
DM News article on social media and customer loyalty
This is one of the more strategically intelligent articles I have found on social media.
In the article, Brad Vettese (EVP and managing director, Ipsh) identifies three strategic objectives that are reasonable for many social media campaigns. In this case the campaign was for Victoria's Secret Pink and the objectives were (1) "manage the brand's identity," (2) "communicate with loyal 'friends'", and (3) "strengthen the brand's relevance."
Joe Fullman (Senior analyst, Greater Than One) identifies a important characteristic of good social media campaigns -- "engages the right demographic with the right directly actionable message, and therefore represents best-in-class social marketing." He also points out that social media programs designed to engage customers are "most effective when consumers have something to gain from the engaging, whether it be free music, the latest deal or informaiton on the products they want."
Daina Middletown (SVP of Sunao, Moxie Interactive) identifies why people enter social networks -- "to foster relationships and find items of interest. They expect to have a voice and participate."
http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/
In the article, Brad Vettese (EVP and managing director, Ipsh) identifies three strategic objectives that are reasonable for many social media campaigns. In this case the campaign was for Victoria's Secret Pink and the objectives were (1) "manage the brand's identity," (2) "communicate with loyal 'friends'", and (3) "strengthen the brand's relevance."
Joe Fullman (Senior analyst, Greater Than One) identifies a important characteristic of good social media campaigns -- "engages the right demographic with the right directly actionable message, and therefore represents best-in-class social marketing." He also points out that social media programs designed to engage customers are "most effective when consumers have something to gain from the engaging, whether it be free music, the latest deal or informaiton on the products they want."
Daina Middletown (SVP of Sunao, Moxie Interactive) identifies why people enter social networks -- "to foster relationships and find items of interest. They expect to have a voice and participate."
http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/
Wednesday, February 18, 2009
Making Web 2.0 work
The McKinsey Quarterly identifies 6 ways to make web 2.0 work. Important conceptualizations are also provided.
http://www.mckinseyquarterly.com/Business_Technology/Application_Management/Six_ways_to_make_Web_20_work_2294
http://www.mckinseyquarterly.com/Business_Technology/Application_Management/Six_ways_to_make_Web_20_work_2294
Using Facebook for business
Advice on how to use Facebook for business --
http://www.facebook.com/ext/share.php?sid=65069150664&h=Ldjq_&u=LVGhL
http://www.facebook.com/ext/share.php?sid=65069150664&h=Ldjq_&u=LVGhL
Using LinkedIn for business networking
Guidelines for using LinkedIn for business networking --
http://campaign.constantcontact.com/
http://campaign.constantcontact.com/
Monday, February 16, 2009
Social media Moms
Check out this link about attracting and engaging social media moms.
http://mashable.com/2009/02/13/social-media-moms/
http://mashable.com/2009/02/13/social-media-moms/
CEOs and social media
This in an interesting link about social media and the typical CEO's perspective -- http://www.beelinelabs.com/files/10%20Ways%20to%20Make%20Social%20Media%20Matter%20to%20Skeptical%20CEOs.pdf
Social media in the workplace
This is an interesting blog post about social media in the workplace -- http://www.creativeclass.com/creative_class/2009/02/16/social-media-in-the-workplace/
Thursday, February 12, 2009
This explains Twitter
This explains Twitter pretty well for those who don't yet understand it -- http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?_r=2&ref=business
Wednesday, February 11, 2009
Managing geeks
This is a bit off the usual subject of this link blog, but it seems useful.
http://www.wikihow.com/Manage-Geeks
http://www.wikihow.com/Manage-Geeks
Tuesday, February 10, 2009
10 Smart Social Media Strategies from Mashable
Check out these 10 companies and their social media strategies:
http://mashable.com/2009/02/06/social-media-smartest-brands/
http://mashable.com/2009/02/06/social-media-smartest-brands/
Monday, February 9, 2009
Interesting social media ideas from alumni of Univ of Calif at San Diego
Here are some interesting social media ideas from University of California at San Diego alumni. Thanks to Jason Falls for identifying this source in his Social Media Explorer blog.
http://ucsd.alumnidea.com/
http://ucsd.alumnidea.com/
David Finch provides excellent advice on social media
This is excellent advice on social media and promotion from David Finch --
http://www.socialmediaexplorer.com/2009/02/06/creating-social-media-rituals/
http://www.socialmediaexplorer.com/2009/02/06/creating-social-media-rituals/
Jason Falls tells you how to look for a job!
Great advice from Jason Falls on how to look for a job!
http://www.socialmediaexplorer.com/2009/02/09/why-social-media-will-not-get-you-a-job-in-a-recession/
http://www.socialmediaexplorer.com/2009/02/09/why-social-media-will-not-get-you-a-job-in-a-recession/
Friday, January 23, 2009
Twitter can bite!
This is a great story about what NOT to do on social media:
http://www.davidhenderson.com/2009/01/21/key-online-influencer/
http://www.davidhenderson.com/2009/01/21/key-online-influencer/
Monday, January 12, 2009
Social-media initiative sponsored by Humana Corporation
This link describes a social-media initiative sponsored by Humana Corporation.
http://www.socialmediaexplorer.com/2009/01/12/social-media-case-study-humanas-freewheelin/
http://www.socialmediaexplorer.com/2009/01/12/social-media-case-study-humanas-freewheelin/
Wednesday, January 7, 2009
Career Opportunities in Marketing
Check out this list of career opportunities for Marketing majors --
http://www.aftercollege.com/groups/listings.asp?id=244114394
http://www.aftercollege.com/groups/listings.asp?id=244114394
Entry Level Social Networking/PR Consultant
Check out this post for an "Entry Level Social Networking/PR Consultant" --
http://www.aftercollege.com/groups/job.asp?job=12782064&pid=1&group=Management+%26+Marketing&groupid=244114394&GroupURL=http%3A%2F%2Fwww.mursuky.edu%2Fqacd%2Fcbpa%2Fmgt%2Fmgtmkt.htm&schoolurl=www.mursuky.edu&logo=&tablewidth=&align=&background=&color=&link=&headercolor=&font=&viewres=1&schoolID=608&ParamID=&ResumeFee=77&major=Marketing&schoolname=Murray+State+University&schoolabbrev=Murray+State+University&aff=0&cgjb=1&cgrs=2&cproj=&ccurl=+&cmtt=1&rrtrct=0&fsize=2&mns=1&mne=1&mna=1&mnf=0&ertrct=0&darkColor=&lightColor=&lcid=18&mnpl=1&mnctl=0
http://www.aftercollege.com/groups/job.asp?job=12782064&pid=1&group=Management+%26+Marketing&groupid=244114394&GroupURL=http%3A%2F%2Fwww.mursuky.edu%2Fqacd%2Fcbpa%2Fmgt%2Fmgtmkt.htm&schoolurl=www.mursuky.edu&logo=&tablewidth=&align=&background=&color=&link=&headercolor=&font=&viewres=1&schoolID=608&ParamID=&ResumeFee=77&major=Marketing&schoolname=Murray+State+University&schoolabbrev=Murray+State+University&aff=0&cgjb=1&cgrs=2&cproj=&ccurl=+&cmtt=1&rrtrct=0&fsize=2&mns=1&mne=1&mna=1&mnf=0&ertrct=0&darkColor=&lightColor=&lcid=18&mnpl=1&mnctl=0
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