Should you target the "influentials" or everyone? Duncan Watts shines light on this important topic in this MSI article:
http://www.msi.org/articles/why-marketers-should-aim-for-ordinary-influencers/?utm_source%2013-Nov&utm_medium=Email&utm_campaign=WebSignupEmail
Tuesday, November 26, 2013
Friday, November 15, 2013
Guidelines for developing a social media strategy
Douglas Karr provides guidance for developing a social media strategy in this Social Media Today post:
http://socialmediatoday.com/douglaskarr/1920396/infographic-4-steps-social-media-marketing
http://socialmediatoday.com/douglaskarr/1920396/infographic-4-steps-social-media-marketing
Monday, November 4, 2013
Paying for retail purchases with mobile devices
You will soon be using your mobile devices to pay for the products you buy in retail stores:
http://www.mcx.com/
http://www.google.com/wallet/
http://www.mcx.com/
http://www.google.com/wallet/
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