Tuesday, November 26, 2013

Targeting "influentials" vs. targeting everyone

Should you target the "influentials" or everyone?  Duncan Watts shines light on this important topic in this MSI article:
http://www.msi.org/articles/why-marketers-should-aim-for-ordinary-influencers/?utm_source%2013-Nov&utm_medium=Email&utm_campaign=WebSignupEmail

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