Wednesday, April 30, 2008

This is interesting. It looks like the United Kingdom is insisting on complete transparency in terms of marketing and social media.

Monday, April 28, 2008

Check out Jason Falls' blog post about "How to Get Placement on Blogs." He alludes to an interesting question -- how does your strategy for getting placed differ from one type of blog to another?

Thursday, April 24, 2008

This is an interesting twist. Miller Brewing Company has an employee who maintains the "Brew Blog." He blogs about, what else, beer. While his posts cover a number of beer-related topics, this Wall Street Journal article suggests that one of his favorite pastimes is scooping Anheuser-Bush's PR releases. The blog indicates "BROUGHT TO YOU BY THE MILLER BREWING COMPANY," so transparency appears to be in play.

Wednesday, April 23, 2008

This is sort of the ultimate in involving/engaging one's customers. Radiohead is making stems of its music (bass, drums, vocals, etc.) available so fans can remix it as they see fit. I wonder how many artists or marketers would be willing to take a risk like that?

Friday, April 11, 2008

Jason Falls, Social Media Explorer for Doe-Anderson Advertising Agency in Louisville, offers some excellent guidelines for starting a corporate blog --

Wednesday, April 9, 2008

Tuesday, April 8, 2008

Ford is redesigning its F-Series trucks in a way that is likely to generate word-of-mouth and word-of-keyboard communication: