Pepsi seems to have defined "the bigger conversation" around the "Pepsi Refresh" theme:
http://www.refresheverything.com/blog/2010/10/21/facebook-chat-friday-oct-22nd-with-ben-jervey/
Friday, October 22, 2010
Thursday, October 7, 2010
Social Media Debacles
This is an interesting presentation on social media debacles:
http://www.slideshare.net/socialmediainfluence/social-media-screw-ups?from=ss_embed
http://www.slideshare.net/socialmediainfluence/social-media-screw-ups?from=ss_embed
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