This anecdote from Mashable underscores the importance of having a social media policy and being careful who has access to your accounts:
http://mashable.com/2013/12/16/fired-restaurant-chef-twitter/?utm_cid=mash-com-fb-main-link
Monday, December 16, 2013
Tuesday, November 26, 2013
Targeting "influentials" vs. targeting everyone
Should you target the "influentials" or everyone? Duncan Watts shines light on this important topic in this MSI article:
http://www.msi.org/articles/why-marketers-should-aim-for-ordinary-influencers/?utm_source%2013-Nov&utm_medium=Email&utm_campaign=WebSignupEmail
http://www.msi.org/articles/why-marketers-should-aim-for-ordinary-influencers/?utm_source%2013-Nov&utm_medium=Email&utm_campaign=WebSignupEmail
Friday, November 15, 2013
Guidelines for developing a social media strategy
Douglas Karr provides guidance for developing a social media strategy in this Social Media Today post:
http://socialmediatoday.com/douglaskarr/1920396/infographic-4-steps-social-media-marketing
http://socialmediatoday.com/douglaskarr/1920396/infographic-4-steps-social-media-marketing
Monday, November 4, 2013
Paying for retail purchases with mobile devices
You will soon be using your mobile devices to pay for the products you buy in retail stores:
http://www.mcx.com/
http://www.google.com/wallet/
http://www.mcx.com/
http://www.google.com/wallet/
Thursday, October 31, 2013
Search Marketing Map from OverDrive Interactive
This is a very useful Search Marketing Map from OverDrive Interactive:
http://www.ssm-responder.com/Overdrive/resource-library/pdf/SearchMediaMap_LIVE.pdf
http://www.ssm-responder.com/Overdrive/resource-library/pdf/SearchMediaMap_LIVE.pdf
Wednesday, October 30, 2013
Social media and Human Resource Management
Social media is impacting Human Resource Management as well as Marketing:
http://www.forbes.com/sites/joshbersin/2013/10/21/the-9-hottest-trends-in-hr-technology-and-many-are-disruptive/2/
http://www.forbes.com/sites/joshbersin/2013/10/21/the-9-hottest-trends-in-hr-technology-and-many-are-disruptive/2/
Supermarkets will be engaging customers through their mobile devices
Supermarkets are soon going to be engaging their customers through their mobile devices while they are in the process of shopping.
http://supermarketnews.com/technology/data-deluge-creates-privacy-issues?eid=forward
http://supermarketnews.com/blog/sn-poll-results-retailers-split-big-data?eid=forward
http://supermarketnews.com/technology/smartphone-use-prevalent-grocery?eid=forward
http://supermarketnews.com/technology/smartphone-technology-puts-mobile-scanning-power-customers-hands?eid=forward
http://supermarketnews.com/blog/sn-poll-results-retailers-split-big-data?eid=forward
http://supermarketnews.com/blog/sn-poll-results-2022-predictions?eid=forward
http://supermarketnews.com/private/just-facts-2013-technology-survey?eid=forward
http://supermarketnews.com/technology/data-deluge-creates-privacy-issues?eid=forward
http://supermarketnews.com/blog/sn-poll-results-retailers-split-big-data?eid=forward
http://supermarketnews.com/technology/smartphone-use-prevalent-grocery?eid=forward
http://supermarketnews.com/technology/smartphone-technology-puts-mobile-scanning-power-customers-hands?eid=forward
http://supermarketnews.com/blog/sn-poll-results-retailers-split-big-data?eid=forward
http://supermarketnews.com/blog/sn-poll-results-2022-predictions?eid=forward
http://supermarketnews.com/private/just-facts-2013-technology-survey?eid=forward
Thursday, October 24, 2013
Forbes Human Resource Management article focusing on technology that is driving the marketplace
This Forbes article is about Human Resource Management rather than Marketing, but the technology discussed is driving the marketplace for products and services as well as people.
http://www.forbes.com/sites/joshbersin/2013/10/21/the-9-hottest-trends-in-hr-technology-and-many-are-disruptive/2/
http://www.forbes.com/sites/joshbersin/2013/10/21/the-9-hottest-trends-in-hr-technology-and-many-are-disruptive/2/
Wednesday, October 23, 2013
Search Engine Land's "The Periodic Table of SEO Success Factors"
Thank you to Dr. Terry Holmes for bringing Search Engine Land's "The Periodic Table of SEO Success Factors" to my attention. It is really quite good if you are trying to understand what Search Engine Optimization (SEO) is all about.
http://searchengineland.com/seotable?goback=.gde_62352_member_5797923280497160195#!
http://searchengineland.com/seotable?goback=.gde_62352_member_5797923280497160195#!
Sunday, October 13, 2013
Adweek article about "the millennial male"
This Adweek article is about "the millennial male." While it is not about new media per se, millennial males are an important part of that ecosystem and a target market for many new media efforts.
http://www.adweek.com/news/advertising-branding/millennial-male-not-who-you-think-he-152929?page=1
http://www.adweek.com/news/advertising-branding/millennial-male-not-who-you-think-he-152929?page=1
Wednesday, October 2, 2013
The future of social media and the social media manager position
This is an interesting article on the future of social media and the social media manager position: http://management.fortune.cnn.com/2013/10/01/social-media-manager/
Since this is a link blog, I don't usually provide commentary, but I think I'll make an exception in this case.
This article can be taken several ways. It talks about the death of the social media manager. But, it also says the growth in social media manager positions has slowed to 50%... that’s still pretty good. It also says that social media is now becoming everyone’s responsibility and “Compared to a year ago, there are 13 times as many jobs on Indeed that involve the use of social media in some way.” Also, according to the article, “Last year, IBM (IBM) saw a 400% surge in sales after implementing a social selling program, and 61% of U.S. marketers now use social media to generate new business.”
This article can be taken several ways. It talks about the death of the social media manager. But, it also says the growth in social media manager positions has slowed to 50%... that’s still pretty good. It also says that social media is now becoming everyone’s responsibility and “Compared to a year ago, there are 13 times as many jobs on Indeed that involve the use of social media in some way.” Also, according to the article, “Last year, IBM (IBM) saw a 400% surge in sales after implementing a social selling program, and 61% of U.S. marketers now use social media to generate new business.”
Maybe
the key is in the quote by William Ward -- "’Business requires
people with the skills and understanding on how to use ... social media
professionally in an integrated and strategic way,’" I think I agree
that social media manager positions may tend to fade as the media becomes more
integrated into every aspect of business life … and that’s probably the way it
should be.
To
me, the bigger issue is about interpersonal influence and ways to stimulate it,
often by creatively engaging customers and often through the use of social
media. Social media is just a set of tools that enable us to do that more
and better than ever before. As the 2008 book Groundswell pointed
out, the social media technologies come last. People, objectives, and
strategy come before.
For
me, the big question is “What does this mean in terms of teaching and
research?”
How to get customers to talk about your brand
This is a great Entrepreneur.com article on how to get customers to talk about your brand:
http://m.entrepreneur.com/article/227997
http://m.entrepreneur.com/article/227997
Sunday, September 29, 2013
This New York Times article suggests that many of the product reviews in the marketplace are fake.
This New York Times article suggests that many of the product reviews in the marketplace are fake. The problem seems to be especially prevalent in the market for books. According to the article, a data-mining expert at the University of Illinois, Chicago,"estimates that about one-third of all consumer reviews on the
Internet are fake."
http://www.nytimes.com/2012/08/26/business/book-reviewers-for-hire-meet-a-demand-for-online-raves.html?adxnnl=1&adxnnlx=1380301261-FkvNsI3h7TZgXR6wLG2Vqw&_r=1&
http://www.nytimes.com/2012/08/26/business/book-reviewers-for-hire-meet-a-demand-for-online-raves.html?adxnnl=1&adxnnlx=1380301261-FkvNsI3h7TZgXR6wLG2Vqw&_r=1&
Harvard Business Review blog post on creating a climate of organizational transparency
This Harvard Business Review blog post makes a good argument for creating a climate of organizational transparency -- "In the absence of information, the brain works overtime. After all,
we’re programmed to anticipate harm and protect ourselves from it. "
http://hbr.org/tip?date=092313&utm_campaign=Socialflow&utm_source=Socialflow&utm_medium=Tweet
http://hbr.org/tip?date=092313&utm_campaign=Socialflow&utm_source=Socialflow&utm_medium=Tweet
Entrepreneur.com on what to ask yourself when creating a social media marketing plan
Entrepreneur.com identifies questions to ask yourself when you create a social media marketing plan
http://m.entrepreneur.com/article/228324
Sunday, September 22, 2013
How Jet Blue, Axe, and Dollar Shave Club have earned favorable word-of-mouth
Wednesday, September 11, 2013
Interesting ethical issue
This is an interesting ethical issue. Yelp! is accusing a law firm of posting phony reviews.
http://www.mediapost.com/publications/article/208865/yelp-accuses-law-firm-of-posting-phony-reviews.html#reply
http://www.mediapost.com/publications/article/208865/yelp-accuses-law-firm-of-posting-phony-reviews.html#reply
Tuesday, September 3, 2013
Ways dissatisfied customers can hurt a business
There are a lot of ways dissatisfied customers can hurt a business. Check out this Mashable post about how one guy took a shot at British Airways --
http://mashable.com/2013/09/02/man-promoted-tweet-british-airways/
http://mashable.com/2013/09/02/man-promoted-tweet-british-airways/
Nation's Restaurant News on how Margaritaville uses Instragram
Thanks to Dr. Terry Holmes for sharing this Nation's Restaurant News article on how Margaritaville uses Instragram:
http://nrn.com/social-media/margaritaville-marketing-head-talks-instagram-strategy?NL=NRN-02_&Issue=NRN-02__20130903_NRN-02__552&YM_RID=terry.holmes@murraystate.edu&YM_MID=1419443&sfvc4enews=42
http://nrn.com/social-media/margaritaville-marketing-head-talks-instagram-strategy?NL=NRN-02_&Issue=NRN-02__20130903_NRN-02__552&YM_RID=terry.holmes@murraystate.edu&YM_MID=1419443&sfvc4enews=42
Monday, September 2, 2013
Will companies soon pay us for our personal data?
Is it possible that companies will soon be paying us for our personal data? Check this out -- http://techcrunch.com/2013/09/02/handshake/
Friday, August 23, 2013
Economist article on how media companies are finding profitable ways leverage the Internet
Is it possible that media companies are starting to find profitable ways to leverage the Internet?
http://www.economist.com/news/business/21583687-media-companies-took-battering-internet-cash-digital-sources-last?fsrc=nlw|hig|8-15-2013|6397721|37145547|
http://www.economist.com/news/business/21583687-media-companies-took-battering-internet-cash-digital-sources-last?fsrc=nlw|hig|8-15-2013|6397721|37145547|
Wednesday, August 14, 2013
Time spent on nonvoice mobile activities
US adults are projected to spend 2 hours, 21 minutes per day
on nonvoice mobile activities in 2013 --
U.S. adults are projected to spend more time on digital than on TV
U.S. adults are projected to spend more time on digital than
on TV -- http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096
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