Thursday, March 18, 2010

Insurance agents are using social media

Insurance agents working for State Farm and other companies are using social media to network with clients and potential clients.

http://tinyurl.com/ybwyrhz

Wednesday, March 17, 2010

Reuters' social media guidelines

Reuters social media guidelines came to my attention in a GasPedal [news@gaspedal.com] posting.

http://blogs.reuters.com/fulldisclosure/2010/03/10/social-media-some-principles-and-guidelines/
http://handbook.reuters.com/index.php/Reporting_from_the_internet#Social_media_guidelines

Some entrepreneurs are questioning the value of social media

According to this Wall Street Journal article, some entrepreneurs are questioning the value of social media. Some of their concerns are probably justified. However, I strongly suspect that many of them are not getting the results they want because they don't know how to use social media appropriately. There are certainly lots of examples of poorly done social media out there.

http://online.wsj.com/article/SB10001424052748703909804575123691040422082.html

Monday, March 1, 2010

B2B guidelines from Marketo

These are excellent guidelines for using social media in a B2B context, courtesy of Marketo:
http://blog.marketo.com/