According to this Wall Street Journal article, some entrepreneurs are questioning the value of social media. Some of their concerns are probably justified. However, I strongly suspect that many of them are not getting the results they want because they don't know how to use social media appropriately. There are certainly lots of examples of poorly done social media out there.
http://online.wsj.com/article/SB10001424052748703909804575123691040422082.html
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