Thursday, February 25, 2010

Facebook Groups vs. Facebook Fan Pages

This is a good post that compares Facebook Groups with Facebook Fan Pages and provides insight into which might be best for your specific needs:
http://mashable.com/2009/05/27/facebook-page-vs-group/

Social Media Monitoring

This site contains great information on the monitoring of social media results:
http://www.socialmediamonitoring.ca/

B2B social media blog

This multi-author blog does a good job of addressing social media in a B2B environment:
http://socialmediab2b.com/

Graco uses social media to recall a product

Check out this Christian Science Monitor article to see how Graco used social media to help recall its strollers:
http://www.csmonitor.com/Money/2010/0121/Moms-a-Twitter-over-Graco-s-stroller-recall-response

Facebook's guidelines for sweepstakes, contests, competitions, etc.

Facebook has developed a set of guidelines that address the area of "promotions," which focus primarily on such things as sweepstakes, contests, and competitions.
http://www.insidefacebook.com/2010/02/23/6-tips-for-running-promotions-within-facebooks-guidelines/
http://www.facebook.com/promotions_guidelines.php

Monday, February 8, 2010

Excellent social media examples

Here are some excellent examples of how companies use social media:
http://www.thesocialorganization.com/social-media-examples.html

Traveler's Survey on social media in the workplace

This Travelers Insurance survey indicates that two-thirds companies either do not have a socila media policy in place, or do not have a social media policy that their employees know about.
http://investor.travelers.com/phoenix.zhtml?c=177842&p=irol-newsArticle&ID=1325061&highlight=

Social media and banking

This blog post talks about social media's use in the financial services industry:
http://socialmediabanking.blogspot.com/2009/11/social-media-related-regulatory.html

Social media for healthcare & financial services

This blog post identifies some social media venues for healthcare & financial services firms.
http://smartblogs.com/socialmedia/2010/02/08/despite-regulation-cool-things-are-brewing-in-healthcare-and-finance/

Friday, February 5, 2010

A "Tweet" plan?

Here's an interesting idea ... a "Tweet" plan:
http://www.socialmediaexaminer.com/8-simply-steps-to-growing-a-quality-twitter-following/

How Dunkin' Donuts uses fan photos

This is an interesting post about Dunkin' Donuts' use of fan photos:
http://www.clickz.com/3636383

Bloggng trends

Interesting post on trends in blogging:
http://smartblogs.com/socialmedia/2010/02/04/are-you-going-overboard-with-social-studies/

How to listen with Twitter

This is a good overview of how to follow comments about your product, service, or company on Tiwtter:
http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php

Social media & story telling

This is an interesting post on using social media to tell customers' stories:
http://smartblogs.com/socialmedia/2010/02/04/live-from-social-media-week-3-secrets-to-social-storytelling/

IBM's social media guidelines

IBM's social media guidelines:
http://www.ibm.com/blogs/zz/en/guidelines.html

"Millenials" use of social media

Here is some interesting data on "millenials" use of various forms of social media:
http://pewresearch.org/millennials/

Thursday, February 4, 2010

Company social media policies

According to this post, most companies don't have a social media policy ... perhaps they need one?
http://mashable.com/2010/02/03/social-networking-policy/