Wednesday, June 27, 2012

Unethical clicking on online ads

Panera Bread pulled its ads from a website after it was revealed that the website's writers were encouraged to click on its ads for the sole purpose of increasing the advertising's"perceived" effectiveness.

http://www.adweek.com/news/advertising-branding/panera-pulls-sheknowscom-ads-after-damning-memo-revealed-141448?NL=NRN-03&Issue=NRN-03_20120627_NRN-03_185&YM_RID=email&YM_MID=mmid