Panera Bread pulled its ads from a website after it was revealed that the website's writers were encouraged to click on its ads for the sole purpose of increasing the advertising's"perceived" effectiveness.
http://www.adweek.com/news/advertising-branding/panera-pulls-sheknowscom-ads-after-damning-memo-revealed-141448?NL=NRN-03&Issue=NRN-03_20120627_NRN-03_185&YM_RID=email&YM_MID=mmid
Wednesday, June 27, 2012
Wednesday, June 6, 2012
New ideas for social media resumes
Thanks to Vili Auvinen for sharing these new ideas for social media resumes:
http://mashable.com/2011/05/20/social-media-resumes/
http://mashable.com/2011/05/20/social-media-resumes/
Companies are using "crowdsourcing"
This is a cool McKinsey Quarterly post on "crowdsourcing" --
http://www.mckinseyquarterly.com/newsletters/2012_06.htm
http://www.mckinseyquarterly.com/newsletters/2012_06.htm
The level of engagement on Facebook seems to be dipping
Could Facebook go a way?
Is it really possible that Facebook could go away as this Mashable post suggests?
http://mashable.com/2012/06/04/analyst-facebook-disappear/
http://mashable.com/2012/06/04/analyst-facebook-disappear/
Tuesday, June 5, 2012
Facebook's potency as a promotional vehicle
This Reuters post questions Facebook's potency as a promotional vehicle.
http://www.reuters.com/article/2012/06/05/net-us-facebook-survey-idUSBRE85400C20120605
http://www.reuters.com/article/2012/06/05/net-us-facebook-survey-idUSBRE85400C20120605
The travel industry and social media
This eMarketer post post suggests that marketers in the travel industry are relying more heavily on social media marketing.
http://www.emarketer.com/Article.aspx?id=1009094&R=1009094
http://www.emarketer.com/Article.aspx?id=1009094&R=1009094
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