This is a good Business Week article about Twitter and how it is being used by businesses --
http://www.businessweek.com/magazine/content/09_64/s0904046702617.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories
Tuesday, April 28, 2009
Monday, April 27, 2009
Zappos delivers the WOW
Thanks to Dr. Edie Busija for forwarding this article about Zappos and its corporate culture.
http://www.economist.com/people/displaystory.cfm?story_id=13490041&Fsrc=mgttkgnwl
http://www.economist.com/people/displaystory.cfm?story_id=13490041&Fsrc=mgttkgnwl
Thursday, April 23, 2009
Whitepapers on using Twitter and SEO
Thanks to Sarah Wells for forwarding this link. It provides great resources on using Twitter for business and search engine optimization (SEO).
http://www.hubspot.com/internet-marketing-whitepapers/
http://www.hubspot.com/internet-marketing-whitepapers/
Wednesday, April 22, 2009
Pizza Hut "Twitern"
Pizza Hut is looking for a "Twintern" to be "the company's 'voice' on Twitter and [help] to guide its presence on other social media."
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104601
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104601
Tuesday, April 21, 2009
Samples of Forrester's Technographics research
Check out the following link to see the kinds of questions Forrester asks in developing its Social Technographics Profile --
http://www.forrester.com/rb/surveyexplorer/results.jsp?product=consumer&sid=00A22F81D6939BA7&N=19+27&SortyType=Date&Ns=p_survey_title|0||p_question_ordering|0
http://www.forrester.com/rb/surveyexplorer/results.jsp?product=consumer&sid=00A22F81D6939BA7&N=19+27&SortyType=Date&Ns=p_survey_title|0||p_question_ordering|0
Google's social graphs
This link provides a good overview of Google's social graphing capability --
http://code.google.com/apis/socialgraph/docs/
http://code.google.com/apis/socialgraph/docs/
Monday, April 20, 2009
The consumer psychology behind what works online
This slideshow by Stephen Anderson addresses some of the consumer psychology that underpins what is currently working online. Thanks to Dave Knox at Hard Knox Life for linking to it.
http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions?type=presentation
http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions?type=presentation
Twitter is now 10,000,000 strong
Twitter now has 10 million members. Interestingly, those 55-64 years old are just as likely to use Twitter as those 18-24 years old.
Thanks to Dave Knox at Hard Knox Life for linking to this blog --
http://www.briansolis.com/2009/04/twitter-traffic-surges-to-10-million.html
Thanks to Dave Knox at Hard Knox Life for linking to this blog --
http://www.briansolis.com/2009/04/twitter-traffic-surges-to-10-million.html
Facebook has 200,000,000 members!
In his Hard Knox Life blog, Dave Knox points out that, if Facebook were a country, its 200 million members would make it the 5th largest country in the world.
http://www.hardknoxlife.com/2009/04/08/facebook-is-5th-largest-country-in-the-world/
http://www.hardknoxlife.com/2009/04/08/facebook-is-5th-largest-country-in-the-world/
NPR blog post on Twitter as a news source
Thanks to Fred Miller for forwarding this NPR blog post on Twitter as a news source --
http://www.npr.org/templates/story/story.php?storyId=103221268&ft=1&f=3
http://www.npr.org/templates/story/story.php?storyId=103221268&ft=1&f=3
Friday, April 17, 2009
Follow-up to "Dominos disaster" post below
This Ad Age article is a nice follow-up to the "Dominos disaster" post below --
http://adage.com/article?article_id=135982
http://adage.com/article?article_id=135982
Understanding more about Twitter
If you're having trouble understanding what Twitter is, why anyone would want to use it, or how your organization can benefit from it, check out this NY Times article. Thanks to Steve Gohmann for sending this link.
http://dealbook.blogs.nytimes.com/2009/04/14/putting-twitters-world-to-use/?scp=2&sq=twitter&st=cse
http://dealbook.blogs.nytimes.com/2009/04/14/putting-twitters-world-to-use/?scp=2&sq=twitter&st=cse
Another Unilever and social media post
This is another post on Unilever's use of social media. Notice Ad Age's "Five new rules for marketing" near the end of the post.
http://adage.com/digital/article?article_id=135943
http://adage.com/digital/article?article_id=135943
Hiring a social media officer
This blog post talks about Comodo's social media officer position.
http://www.practicalecommerce.com/articles/1060-Quick-Query-Comodo-CEO-on-Hiring-a-Social-Media-Officer
http://www.practicalecommerce.com/articles/1060-Quick-Query-Comodo-CEO-on-Hiring-a-Social-Media-Officer
Tuesday, April 14, 2009
Dominos disaster
As this video shows, employees can definitely damage their employers --
http://www.youtube.com/watch?v=ZFxqC8hZ_xs
http://www.youtube.com/watch?v=ZFxqC8hZ_xs
Monday, April 13, 2009
Google website optimizer
Thanks to Sarah Wells for forwarding this link to the Google website optimizer -- http://services.google.com/training/websiteoptimizeroverview/2995095/index.html
Friday, April 10, 2009
Facebook's advertising model
Facebook is in the advertising business. This Business Week article provides a great deal of useful information about Facebook, its plans, and its business model.
Interesting quote -- "But there is a real imbalance right now: Between something like 28% to 29% of people's time is spent online, but only 8% to 10% of the dollars are spent online. So there is this migration of ad dollars from other places going online."
http://www.businessweek.com/technology/content/apr2009/tc2009048_429871.htm
Interesting quote -- "But there is a real imbalance right now: Between something like 28% to 29% of people's time is spent online, but only 8% to 10% of the dollars are spent online. So there is this migration of ad dollars from other places going online."
http://www.businessweek.com/technology/content/apr2009/tc2009048_429871.htm
When someone trashes you online ...
This blog post provides some guidelines for responding to negative comments others may make about you or your company --
http://www.mpdailyfix.com/2009/04/loving_the_haters_responding_t.html
http://www.mpdailyfix.com/2009/04/loving_the_haters_responding_t.html
Empowered women use social media
This blog post indicates that empowered women tend to use social media more than the general public. According to the post, "Empowered women -- or those ages 25-54 who feel that the Internet helps them manage their family life -- are highly influential as household decision-makers as well as among their peers. From entertainment to electronics, empowered women are much more likely to be asked by friends for product recommendations."
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103632
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103632
The NBA and social media
This blog post talks about how the NBA is incorporating the use of social media into its promotional efforts --
http://www.adweek.com/aw/content_display/news/agency/e3ia7786901a6d39a305f30e416105ae0c3
http://www.adweek.com/aw/content_display/news/agency/e3ia7786901a6d39a305f30e416105ae0c3
Andy Sernovitz talks about Bacon Salt and social media
Andy Sernovitz presents an concise but excellent case study on how a company called Bacon Salt used social media to tap into a heavy-user market --
http://smartblogs.com/socialmedia/2009/04/09/andys-answers-how-bacon-salt-used-social-media-to-create-fantastic-wom/
http://smartblogs.com/socialmedia/2009/04/09/andys-answers-how-bacon-salt-used-social-media-to-create-fantastic-wom/
Social media and Moldova's revolution
This blog post talks about social media's role in Moldova's revolution --
http://blog.wired.com/defense/2009/04/inside-moldovas.html
http://blog.wired.com/defense/2009/04/inside-moldovas.html
Unilever and social media
This article talks about Unilever and one-way vs. two-way communication --
http://adage.com/digital/article?article_id=135866
http://adage.com/digital/article?article_id=135866
Thursday, April 9, 2009
DiGiornio leverages Twitter
Kraft Foods practices a form of event marketing by giving away its products at "Tweetups." The hope seems to be that Twitterers will Tweet about the product at the Tweetup.
http://www.chicagobusiness.com/cgi-bin/news.pl?id=33628&seenIt=1
http://www.chicagobusiness.com/cgi-bin/news.pl?id=33628&seenIt=1
A critique of Qwest's social media efforts
This critique of Qwest's social media efforts may shine light on desirable and undesirable practices:
http://www.examiner.com/x-301-Internet-Business-Examiner~y2009m4d9-Qwest-launches-social-media-area-FAIL
http://www.examiner.com/x-301-Internet-Business-Examiner~y2009m4d9-Qwest-launches-social-media-area-FAIL
Wednesday, April 8, 2009
Twitter demographic trends
Thanks to Gale Hawkins for forwarding this blog post about Twitter and Twitter demographics:
http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html
http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html
Tuesday, April 7, 2009
Coca-Cola gets serious about digital and social media
Coca-Cola has a new office of digital communications and social media --
http://www.prweekus.com/Coca-Cola-launches-office-of-digital-and-social-media/article/130087/
http://www.prweekus.com/Coca-Cola-launches-office-of-digital-and-social-media/article/130087/
Friday, April 3, 2009
"Product seeding" and the FTC
The Federal Trade Commission is considering guidelines that would hold companies responsible for what bloggers say about their products if they have provided product samples to the bloggers. Thanks to Gale Hawkins at http://www.powerclaim.com for sending me the link!
http://www.ft.com/cms/s/0/9a58f44c-1fae-11de-a1df-00144feabdc0.html?nclick_check=1
http://www.ft.com/cms/s/0/9a58f44c-1fae-11de-a1df-00144feabdc0.html?nclick_check=1
Social media jobs
Here are some interesting links for those interested in social media jobs/careers. They come through Jeremiah Owyang's blog -- http://www.web-strategist.com/blog/2009/04/02/people-on-the-move-in-the-social-media-industry-april-2-2009/
http://www.jobsinsocialmedia.com/
http://www.socialmediajobs.com/
http://www.jobsinsocialmedia.com/
http://www.socialmediajobs.com/
Wednesday, April 1, 2009
Monitoring online conversations
Check out this blog post for tips on monitoring online conversations --
http://webworkerdaily.com/2009/03/31/how-to-monitor-online-conversations/
http://webworkerdaily.com/2009/03/31/how-to-monitor-online-conversations/
Legos, engagement segmentation, & social media
This blog post describes how Legos segments customers based on level of engagement and ties its social media strategy to the segmentation scheme.
http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%E2%80%93-why-segmentation-is-key/
http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%E2%80%93-why-segmentation-is-key/
Twitter for business
Thanks to Sarah Wells for forwarding me the link to this short, free, downloadable, book/document on Twitter for business. Cool!
http://www.johnjantsch.com/TwitterforBusiness.pdf
http://www.johnjantsch.com/TwitterforBusiness.pdf
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